A few key terms to help with revision

KEY WORDS

The way opposites are used to create interest in media texts. A few examples are:

Hot/ColdGood/Bad

Black/WhiteYouth/Age

BINARY OPPOSITES

Are qualities assigned to groups of people related to their race, nationality and sexual orientation, to

name a few. Because they generalize groups of people in manners that lead to discrimination and

ignore the diversity within groups, stereotypes should be avoided.

STEREOTYPE

The way in which the media "re-presents" the world around us in the form of signs and codes for

audiences to read.

REPRESENTS

A way of categorising a media text according to its form, style and content. A few examples of

different types of genres are:ComedyHorror

Romance

GENRE

Exaggerated claims or statements not meant to be taken literally which are used for. effect or

emphasis

HYPERBOLE

Having the characteristics of both male and female.

ANDROGYNOUS

To empower or enslave, to bring under control.

SUBJUGATE

A person whose life is devoted to the pursuit of pleasure and self-gratification.

HEDONISTIC