The evolution of SoC platformin the new mobile paradigm

Ki Soo HwangJan. 23. 2008

Core Logic Inc.

• Mobile Device Market & Technology Overview

• Case Studies

• Future Directions

Contents

Semiconductor market is growingSemiconductor market has grown continuously through new market creation...and in 2015 we expect...

Semiconductor market for cellular phones

<Source: Gartner 2007>

DVD - $3.7B

Compressed Audio - $3.5BZ

Digital TV - $4.4B

STB - $2.5B

Digital Camera - $4.0B

$22 B Total Market in 2006

Consumer semiconductor market

Video Game - $4.0B

<Source: IDC 2007>

Semiconductor industry by five drivers

Continued Integration

ConsumerMarkets

New / Disruptive Technology

Increasing Scaleof Manufacturing

Service Provider

<Source: Gartner2007>

Semiconductor Industry Future

Mobile phones

Mobile consumer device

Mobile semiconductor companiesBaseband Application Processor

Media Processor CPU

Mobile handset trendsMultimedia phones are leading the marketConvergence and multi network devices will be dominant in the market

Mobile handset trends

Late 1990’s Early 2000’s Late 2000’s

Convergence

Diversification of Design and Form Factor

High Bandwidth Network

Multi network

2G

Folder

2.5G

Colored

Camera

TV

Smart phone

CAP MAP AP

CamcorderMP3

Trends of mobile telecommunications infrastructure

With the network evolution, various multimedia applications are applied

Trends of mobile telecommunications infrastructure

2G(1992~2000+)

2.5G(2002~)

3G(2005~)

4G(2012~)

NetworkEvolution

GSM

TDMA

CDMA

GPRS W-CDMA LTE

EDGETD-SCDMA

CDMA2000 1x

1xEV-DO UMB

SeamlessNetwork

All IPConvergence of wire/ wireless

communications

Data Rates(bps)

9.6K~14.4K 64K~171K 384K~7.2M 20M~100M

DeviceFunctions

• Voice Centric• SMS

• Color/ Graphic• Wireless Internet

• Video Call • Various multimedia features• Graphical interface• Wireless internet access

• Various multimedia features

• wireless internet access

• Wireless VoIP

• Multimedia converged handset for personal

2003 2005 2006 ~20042002

Music

3DGaming&GUI

ConvergenceEnhancedMultimediaValue

Dual CPUs400MHz-1GHzQDSP-250MHz

CPU – 225-300MHzQDSP-90MHz

CPU – 150-225MHzQDSP-75MHz

CPU – 50-180MHzQDSP®-75MHz

VGA[640x480]

QVGA[320x240]

QCIF+[176x220]

QCIF[176x144]

Bluetooth2.0 EDRWLAN

Mediacast

Bluetooth1.2WLAN

MediacastBluetooth1.2Bluetooth1.2

A-GPS ModeStandalone Mode

Enhanced Navigation

A-GPS ModeStandalone Mode

Enhanced Navigation

A-GPS ModeStandalone Mode

Enhanced Navigation

A-GPS Mode

Record: 30 fps@QCIFPlayback: 30 fps@QCIF

Record: 15 fps@QCIFPlayback: 30 fps@QCIF

Record: 15 fps@QCIFPlayback: 15 fps@QCIF15 fps@QCIF

8Mpixel5Mpixel3Mpixel2Mpixel

133M 3D pixels/sec7M 3D pixels/sec400k 3D pixels/sec

CMX / MP3 / WMA / REAL / AAC+ / E-AAC+

CMX / MP3 / WMA / REAL / AAC+ / E-AAC+

CMX / MP3 / WMA / REAL / AAC+ / E-AAC+

CMXTH / MP3 / AAC+

Camera

Video

Location

Mediacast Peripherals

Display

uPROCESSOR /

QDSP

Multimedia Trends

<Source: Qualcomm 2006>

Why connectivity is so important? Connectivity is the fastest-growing semiconductor revenue segment, 2007-2011WiFi is gaining traction in mobile phones and is expected to have 20% penetration in 3G phones by 2011

Note: Totals also include consideration for combo chipsSource: IDC 2007

Worldwide Mobile Phone Semiconductor Revenue by Connectivity by type, 2007-2011

Chipset vendors will continue to combine radio subsystems into various combo chip solutions

Connectivity

CDMA (Qualcomm) BB

MULTIMEDIA l All GSM /GPRS Capable

Value PlatformIntegrated gpsOneVoice&DataVoice

Multimedia PlatformMultimedia & 2D/3D Graphics

EnhancedPlatformEnhanced Multimedia & Graphics

ConvergencePlatformDual CPU, Single Chip

EDGE/HSDPAGSM/GPRS1xEV.DO(Rev.A)

1xEV.DO(Rev.D)

1xEV.DO(Rev.0)

1X1X

All Air Modes

WCDMA(UMTS)CDMA2000 + GSM - GPRSCDMA2000

61502Q ‘04

75001Q ‘05

72004Q ‘05

76002006

62802H ‘05

62754Q ‘04

65502Q ‘04

67004Q ‘04

68001Q ‘05

61003Q ‘02

63003Q ‘02

65002Q ‘03

60501Q ‘02

6225MID ‘04

62502Q ‘03

60253Q ‘03

60001Q ‘02

62002Q ‘02

<Source: Qualcomm 2006>

TI OMAP AP Roadmap

OMAP 1.1

Multimedia Enhanced

AP

ARM-centricAP

Integrated device:Modem

+ AP(3 cores)

Modem AP(2 cores)

OMAP 1.2 OMAP 2.0OMAP 1.3 OMAP 3.0

OMAP-DMMMP

Source : TI Presentation (2005)

OMAP310

OMAP710

OMAP161X

OMAP331

OMAP730

OMAP750

OMAP850

Pluto 1

OMAPDM270

OMAPDM275

Neptune

Nereid

OMAPDM280

OMAP3430

Future OMAP

Processor

Future OMAP

Processor

OMAP2410Helios 1

Future OMAP

Processor

OMAP151X OMAP1710OMAP2430

Helios 3

Apollo 1OMAP2420Helios 2

Core Logic Product Roadmap

CAP

MECAP HERA

HERATV

TOPAZ MUSE AEGIS JADE IRIS

NPL

2004

5 Mega PixelMPEG4 codec

2002

HERANEO DIVA ISP2

TV out

Cost effectiveBluetooth

Mobile TV H.264 Decoder

5 Mega PixelAE / AF / AWB

MP4 playerUSB 2.0

MusicUSB 2.0

3 Mega PixelLow cost

266MHzD1 MPEG4

T-DMB Demodulator

Migration to ISP and AP marketFuture Core Logic processors

JUNO BOBANISSI ISP4/NABUPMP-F

2005

2006

2007

2008

Case Studies

Block Diagram – Smart phone

Software Block Diagram – Smart phone

OS Layer

Driver

Player

Mobile-TVMW

Application

UI

BootMaster Mode Slave Mode

NAND Boot HIF Boot

WinCE Linux RTOS

LCD

SD Card IF

Bluetooth

Codec

NAND IF

M-TV Demodulator

Camera

USB MSC

GPS module

H.264

H.263

JPEG

A. Decoder

A. Encoder

MP3

WMV

RMVB

AVS

InputDevice

M-TV

Radio

Camera

Navigation

Recorder

Camcorder

Phone App.

E-book

Music

Phone platform UI UI Engine

Font

Key Input Touch Panel

Command set

T-DMB CAS

DAB-IP Data Service

CMMB

IP-TV

Hardware features

Apple * iPhone – Key features

Overview

UI multi-touch functions

• For scrolling lists

• Tap and hold to stop the moving list, while scrolling up/down

• Selecting items

• Zoom-in and -out (all apps), zooms in (maps)

• Zoom-out of photos, maps, Safari

• Opposition of pinching, for zoom-in

Four major buttons at the bottom of the screen: • call, e-mail, Safari, iPod

Multitasking support:fire up a song on the iPod return to the home screen and check some e-mailgo load a few web pages in Safari and while those are loading go back and make a phone call

iPhone always saves whatever you are doing

Flick

Stop

Double click

Click

Pinch in

Spread out

Apple * iPhone – Key featuresHardware features

Main processor & Nand Flash

GSM/EDGE RFTransceiver

Quad-band GSM/EDGE RFPower Amplifier Module

Bluetooth

Single Chip WiFi B/B ProcessorDie 1: Intel flash memory-40Mbytes

Die 2: Winbond p-SRM Memory-4Mbytes

<Source : http://www.embedded.com>

Apple * iPhone – Key features

Hardware features Functional layout II of the Apple 339S0030 (Samsung S5L8900B01) application processor founded in the iPhone

<Source : http://www.embedded.com>

Google * Android – Key features

Qualcomm MSM 7X00 Wistron, Chinese design house announced GW4 runs on AndroidGW4 is based on a TI OMAP 1710with - A 216 MHz processor- 64MB of program memory

Google Map – SiRFConnectivity- WiFi

Graphic: NVIDIATouchscreen: SynapticsVoice Recognition: NuanceWebbrowser: Open-source WEBKIT application framework

Hardware features

What is Android Platform?

An Open Handset Alliance Project(30 mobile companies)Application framework enabling reuse and replacement of components Dalvik virtual machine optimized for mobile devices Integrated browser based on the open source engine Optimized graphics powered by a custom 2D and 3D graphics Media support for MPEG4, H.264, MP3, AAC, AMR, JPG, PNG, GIF Bluetooth, EDGE, 3G, and WiFi (hardware dependent) Camera, GPS, compass, and accelerometer (hardware dependent) Rich development environment

Android is a software stack for mobile devices that includes an operating system, middleware and key applications. This early look at the Android SDK provides the tools and APIs necessary to begin developing applications on the Android platform using the Java programming language.

Android –The first complete, open, and free mobile platform

<Android Architecture>

Available: 2007 JunePrice: 500~600 USDSize: 4.5H x 2.4W x 0.46T Display: 3.5 inch, WVGA(480 x320)EDGE/ Wifi (AT&T)Multi touch screenMax OS2MP cameraAccelerometer5GB/8GB internal memoryBT 2.0A.P: S3C 2443

Available: 2008 1Q3G/ WiFi (multi network)Linux OS (Openmoko)Wider display w/ touch screenHigh resolution cameraediting featureExternal memoryBT2.0 a2DP, USB 2.0(OTG)A.P: OMAP, MSM7xxx for next model

iPhone Vs. Gphone : Overview

Future Directions

User Interface (UI)

It is all about UIUI = Quality of product

Qualcomm Vs. Intel

Intel Core 2 DuoStandard size

Intel Core 2 DuoIn MacBook Air

<Menlow-based UMPC platform>

Pocketable computer

Anchorage

Snapdragon Processor

MID

Menlow Architecture

Silverthorne Processor

<Nokia’s N800 Internet Tablet><Mac Air>

Vs.

The evolution of SoC platform System level design for faster time to market and efficient productsIncreasing Verification complexity and timeDevelopment of standard platform solution with flexible architecture

Semiconductor companies need to be able to move fast with flexibility – need reuse based on standards at all levels in development flow

Ideal Core development

New optimized processing block for multimedia and connectivity

Effectiveness (Dimensions/

Power consumption)

Scope of Application

Multi-core applications

Multimedia Multimedia

Communicationconnectivity

Communicationconnectivity

Multimedia

Communicationconnectivity

Communicationconnectivity

Communicationconnectivity

Multimedia Multimedia

Multimedia Multimedia MultimediaMultimedia

Podwatch Wireless iPod Video iPod iPhone iBook

Multi-core application on a single chip platform solution

Power consumptionPerformance: CPU, Multimedia Codec, ConnectivityArchitecture

Multimedia for last 10 years, UI for next 10 years

Time to MarketMore Software for applications and services

UMPC vs. Smart PhonesMobile Internet Devices

UI

Conclusions

Complete SoC Platform for System Solution

More PC-like functions into Mobile Devices

Tradeoff factors

Thank you