keynote: six hidden opportunities for social media integration
DESCRIPTION
Now more than ever, social media success has to come from both inside and outside of the social media department. This session lays out six simple points of "unlikely integration" inside existing organizations. These points are where great social media ideas and work are hiding inside the traditional arms of clients and agencies. The presentation will be geared to inspire leaders of social media and return them to work with a mission for collaboration using the processes and resources they already have. KEYNOTE Jason Clement, Executive Director of Integration, TBWA\Digital Arts Network @jasonclementTRANSCRIPT
TODAY: BUILD SPECIALTY EXPERTISE
TODAY: BUILD SPECIALTY EXPERTISE
TOMORROW: MAKE IT GENERAL EXPERTISE
ART COPY
PRODUCER
ACCOUNT
STRATEGY
ART COPY
PRODUCER
ACCOUNT
STRATEGY
SOCIAL MEDIA ACCOUNT
SOCIAL MEDIA STRATEGY
UX
COMM. MGMTDIGITAL PRODUCER
CODE
DIGITAL ACCOUNT
DIGITAL STRATEGY
5 PEOPLE
$900K $2.34M13 PEOPLE
HIDDEN OPPORTUNITIES = FREE
6
1 YOUR CREATIVE PEOPLE
ARE YOU BUILDING THE RIGHT KIND OF RELATIONSHIP?CREATIVE PEOPLE
2 LEGAL
“HEINEKEN HAD VERY LITTLE COMPETITION, NABBING THE TOP SPOT FOR MOST FACEBOOK FANS, MOST TWITTER FOLLOWERS, BIGGEST YOUTUBE COMMUNITY AND MOST INDIVIDUAL CHANNEL VIEWS.”
- L2 THINK TANK, MAY 2013
HOW CAN LEGAL COLLABORATE BE A RESOURCE FOR INNOVATION, NOT JUST BE A ROADBLOCK?
LEGAL
3 YOUR WORK PLACE & FEARLESS LEADER
(OR SOMEONE IMPERSONATING THEM)
READY-MADE ASSETS CURATING
FOR EVERY 1 FOLLOWER OF @TBWACHIATLA...
WE HAVE 6 FOLLOWERS OF @CHIATDAYNIGHT
WE HAVE 33 FOLLOWERS OF @LEECLOWSBEARD
ARE YOU REALLY GETTING WHAT YOU NEED OUT OF YOUR LEADERSHIP & WORKFORCE?
YOUR WORKFORCE
4 YOUR PARTNERS
ARE YOU NEGOTIATING THE MOST OUT OF YOUR DEALS?PARTNERS
5 YOUR STRATEGY PEOPLE
employees who like Y
Y
Z .083
.583 Y
Z .050
.950 Y
Z .083
.583
Y
Z .023
.267 Y
Z .047
.367 Y
Z .014
.115
Y
Z 2.26
.038 Y
Z 2.76
.537 Y
Z 3.85
.001
Y
Z .345
.045 Y
Z .076
.005 Y
Z .110
.019
employees who like Z
1.75
1.17
1.14
1.13
0.23
0.17
0.14
-‐0.20
-‐0.24
-‐0.25
-‐0.31
-‐0.36
-‐0.75
-‐1.00
high # of mutual Z followerslow # of mutual Z followers
ARE YOU DRIVING THE BUSINESS OR JUST REPORTING ON IT?
STRATEGY PEOPLE
6 YOUR CUSTOMERS
ARE YOU REALLY INVOLVING CUSTOMERS IN MEANINGFUL WAYS?
CUSTOMERS
THANK YOU
@JASONCLEMENT
@TBWADAN
@TBWACHIATLA