keynote slides: the future of associations
TRANSCRIPT
Networks everywhere
Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
Politics Contagion
Content explosion
Source: University of Southern
California Marshall School of
Business
US Households, hours spent on media each week
Platform strategies
Other platforms
Analyse platforms: trade-
offs, costs, choices
Identify potential paths and
scenarios
Apply game theory
Establish commitments and
contingencies
Identify complementary
participant pools
Design compelling offer and
interface
Create value for participants
Enable participants to create
value
Own platforms
Governance for transformation
Upside Risks Risks of NOT
transforming
Participate in
transforming economy
Implementing the
wrong strategy
Extinction
Create immense
stakeholder value
Loss of staff who can’t
accept change
Irrelevance
Seen as creating the
future
Lose credibility Irrelevance