keys to a successful nonprofit brand
TRANSCRIPT
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Keys to A SuccessfulNonprofit Brand
Presented by
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Who Is This Guy?
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Who’s Here Today?• Name• Nonprofit• If I could have any super power,
it would be _________ • I came today because _________
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Our Agenda Today• Importance of Consistency • 5 Elements to Your Brand• Sharing Standards in the Organization• FUN!
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Importance of Consistency • Trust• Clear messaging• Quality sets an expectation
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Message Has To Be Clear
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Importance of ConsistencyThe Trap
Approaching Deadlines
Needing Volunteers
Changes
New Pieces Needed
The Unexpected
Result = Quality can suffer
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Importance of Consistency
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Importance of Consistency
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Importance of Consistency • Trust• Clear messaging• Quality sets an expectation
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Discussion
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5 Elements to Your Brand
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5 Elements to Your Brand• What does “brand” mean to you?
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5 Elements to Your Brand1. Logo and Colors2. Tone and typography3. Who you are4. Why you do it5. Recognizable hook
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5 Elements to Your BrandLogo and Colors
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5 Elements to Your BrandTone
How do you sound?• Funny• Serious• Personable• Hokey
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5 Elements to Your BrandWho and Why
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5 Elements to Your BrandRecognition
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5 Elements to Your BrandRecognition
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Discussion
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Sharing StandardsThe Brand Guide
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Sharing StandardsAt the Minimum• Library of logos with colors and layout in hi and lo res• Color palette in RGB, Hex and CMYK• Font usage
• Organization Name• Major titles and headings• General Text
• Mission Statement• Vision Statement• Sample written piece
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Sharing Standards• Store on a DropBox, SharePoint or other central
system• Tight control on who can edit (change or append)• Consider a formal process for changes• Be consistent
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Discussion
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Tying It All Together
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Tying It All Together• Know who you are• Be ok with pushing for consistency. It’s worth it!• Build on the idea that we want everyone to have the
same feeling about our organization that we do
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Tying It All Together
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THANK YOU!
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Bill ReynoldsElement 502110 Daventry LaneSuite 300Louisville, KY 40223 502-267-0999