Selecting and Implementing Effective Keywords with Drupal

Copyright © 2009 YADA DROP LLC. All rights reserved.

What we’re talking about…

• Part 1 – Selecting Keywords– Fictitious Case Study– Guidelines to Discover Effective Keywords– Keyword Discovery Demo

• Part 2 – Implementing Keywords– Where to Put Keywords– Drupal SEO Modules– SEO Demonstration

Part 1

Selecting Keywords

Fictitious Case Study

Steps to Keyword Discovery

1. Identify the core theme.2. Identify what your site is

about and not about.3. Keywords you would use4. Keywords others would use5. Keywords customers use6. Keywords industry jargon7. Organize these keywords

into an outline.

Panning for keyword gold?

About...

• Web Hosting• Linux-Apache-MySQL-PHP host• Shared, Reseller, and VPS hosting services• LiteSpeed server software• Wants to target individuals and small businesses• Does not want to target large businesses• Target a “Drupal” customer niche• Target people who want “Green” hosting• Target people who want “Zero Overselling” hosting• Target customers local to Columbus, Ohio• Brand new website with a page rank of 0

Keyword Discovery Map

web hosting

(services)

(niche)

sharedreseller

vps

(technology)

linuxapache

mysqlphplitespeed

drupalgreen

cpanelvirtuozzo

HostingHostServerData Center

WebWebsiteWeb siteInternet

GreenSustainableEnvironmentally Friendly

vpsVirtual Private Server

linuxCent OS

Customer MindsetFree / Free TrialCheapLow costDiscountAffordableValueGoodBestHigh performanceFastProfessionalUnlimited

ReviewsTestimonialsUptimeCouponsCoupon CodePromo CodeAffiliate Program

LocalizationColumbusFranklin CountyCentral OhioOhio

Mindset (cont.)ServiceProviderCompanyCompaniesPackagesPlans

(core theme)

Zero- overselling

Zero-OversellingNo Overselling

Potential KeywordsHostingGreen HostingDrupal HostingShared HostingReseller HostingVPS HostingLinux HostingApache HostingMySQL HostingPHP HostingLiteSpeed HostingcPanel HostingVirtuozzo Hosting

Web HostingGreen Web HostingDrupal Web HostingShared Web HostingReseller Web HostingVPS Web HostingLinux Web HostingApache Web HostingMySQL Web HostingPHP Web HostingLiteSpeed Web HostingcPanel Web HostingVirtuozzo Web Hosting

HostGreen HostDrupal HostShared HostReseller HostVPS HostLinux HostApache HostMySQL HostPHP HostLiteSpeed HostcPanel HostVirtuozzo Host

Web HostGreen Web HostDrupal Web HostShared Web HostReseller Web HostVPS Web HostLinux Web HostApache Web HostMySQL Web HostPHP Web HostLiteSpeed Web HostcPanel Web HostVirtuozzo Web Host

Potential Keywords (page 2)Green Web HostingFree Green Web HostingCheap Green Web HostingLow cost Green Web HostingDiscount Green Web HostingAffordable Green Web HostingValue Green Web HostingGood Green Web HostingBest Green Web HostingHigh performance Green Web HostingFast Green Web HostingProfessional Green Web HostingUnlimited Green Web Hosting

Green Web HostFree Green Web HostCheap Green Web HostLow cost Green Web HostDiscount Green Web HostAffordable Green Web HostValue Green Web HostGood Green Web HostBest Green Web HostHigh performance Green Web HostFast Green Web HostProfessional Green Web HostUnlimited Green Web Host

Green HostingFree Green HostingCheap Green HostingLow cost Green HostingDiscount Green HostingAffordable Green HostingValue Green HostingGood Green HostingBest Green HostingHigh performance Green HostingFast Green HostingProfessional Green HostingUnlimited Green Hosting

Green HostFree Green HostCheap Green HostLow cost Green HostDiscount Green HostAffordable Green HostValue Green HostGood Green HostBest Green HostHigh performance Green HostFast Green HostProfessional Green HostUnlimited Green Host

Drupal Web HostingFree Drupal Web HostingCheap Drupal Web HostingLow cost Drupal Web HostingDiscount Drupal Web HostingAffordable Drupal Web HostingValue Drupal Web HostingGood Drupal Web HostingBest Drupal Web HostingHigh performance Drupal Web HostingFast Drupal Web HostingProfessional Drupal Web HostingUnlimited Drupal Web Hosting

Drupal Web HostFree Drupal Web HostCheap Drupal Web HostLow cost Drupal Web HostDiscount Drupal Web HostAffordable Drupal Web HostValue Drupal Web HostGood Drupal Web HostBest Drupal Web HostHigh performance Drupal Web HostFast Drupal Web HostProfessional Drupal Web HostUnlimited Drupal Web Host

Drupal HostingFree Drupal HostingCheap Drupal HostingLow cost Drupal HostingDiscount Drupal HostingAffordable Drupal HostingValue Drupal HostingGood Drupal HostingBest Drupal HostingHigh performance Drupal HostingFast Drupal HostingProfessional Drupal HostingUnlimited Drupal Hosting

Drupal HostFree Drupal HostCheap Drupal HostLow cost Drupal HostDiscount Drupal HostAffordable Drupal HostValue Drupal HostGood Drupal HostBest Drupal HostHigh performance Drupal HostFast Drupal HostProfessional Drupal HostUnlimited Drupal Host

Potential Keywords (page 3)Shared Web HostingFree Shared Web HostingCheap Shared Web HostingLow cost Shared Web HostingDiscount Shared Web HostingAffordable Shared Web HostingValue Shared Web HostingGood Shared Web HostingBest Shared Web HostingHigh performance Shared Web HostingFast Shared Web HostingProfessional Shared Web HostingUnlimited Shared Web Hosting

Shared Web HostFree Shared Web HostCheap Shared Web HostLow cost Shared Web HostDiscount Shared Web HostAffordable Shared Web HostValue Shared Web HostGood Shared Web HostBest Shared Web HostHigh performance Shared Web HostFast Shared Web HostProfessional Shared Web HostUnlimited Shared Web Host

Shared HostingFree Shared HostingCheap Shared HostingLow cost Shared HostingDiscount Shared HostingAffordable Shared HostingValue Shared HostingGood Shared HostingBest Shared HostingHigh performance Shared HostingFast Shared HostingProfessional Shared HostingUnlimited Shared Hosting

Shared HostFree Shared HostCheap Shared HostLow cost Shared HostDiscount Shared HostAffordable Shared HostValue Shared HostGood Shared HostBest Shared HostHigh performance Shared HostFast Shared HostProfessional Shared HostUnlimited Shared Host

Reseller Web HostingFree Reseller Web HostingCheap Reseller Web HostingLow cost Reseller Web HostingDiscount Reseller Web HostingAffordable Reseller Web HostingValue Reseller Web HostingGood Reseller Web HostingBest Reseller Web HostingHigh performance Reseller Web HostingFast Reseller Web HostingProfessional Reseller Web HostingUnlimited Reseller Web Hosting

Reseller Web HostFree Reseller Web HostCheap Reseller Web HostLow cost Reseller Web HostDiscount Reseller Web HostAffordable Reseller Web HostValue Reseller Web HostGood Reseller Web HostBest Reseller Web HostHigh performance Reseller Web HostFast Reseller Web HostProfessional Reseller Web HostUnlimited Reseller Web Host

Reseller HostingFree Reseller HostingCheap Reseller HostingLow cost Reseller HostingDiscount Reseller HostingAffordable Reseller HostingValue Reseller HostingGood Reseller HostingBest Reseller HostingHigh performance Reseller HostingFast Reseller HostingProfessional Reseller HostingUnlimited Reseller Hosting

Reseller HostFree Reseller HostCheap Reseller HostLow cost Reseller HostDiscount Reseller HostAffordable Reseller HostValue Reseller HostGood Reseller HostBest Reseller HostHigh performance Reseller HostFast Reseller HostProfessional Reseller HostUnlimited Reseller Host

Potential Keywords (page 4)VPS Web HostingFree VPS Web HostingCheap VPS Web HostingLow cost VPS Web HostingDiscount VPS Web HostingAffordable VPS Web HostingValue VPS Web HostingGood VPS Web HostingBest VPS Web HostingHigh performance VPS Web HostingFast VPS Web HostingProfessional VPS Web HostingUnlimited VPS Web Hosting

VPS Web HostFree VPS Web HostCheap VPS Web HostLow cost VPS Web HostDiscount VPS Web HostAffordable VPS Web HostValue VPS Web HostGood VPS Web HostBest VPS Web HostHigh performance VPS Web HostFast VPS Web HostProfessional VPS Web HostUnlimited VPS Web Host

VPS HostingFree VPS HostingCheap VPS HostingLow cost VPS HostingDiscount VPS HostingAffordable VPS HostingValue VPS HostingGood VPS HostingBest VPS HostingHigh performance VPS HostingFast VPS HostingProfessional VPS HostingUnlimited VPS Hosting

VPS HostFree VPS HostCheap VPS HostLow cost VPS HostDiscount VPS HostAffordable VPS HostValue VPS HostGood VPS HostBest VPS HostHigh performance VPS HostFast VPS HostProfessional VPS HostUnlimited VPS Host

Linux Web HostingFree Linux Web HostingCheap Linux Web HostingLow cost Linux Web HostingDiscount Linux Web HostingAffordable Linux Web HostingValue Linux Web HostingGood Linux Web HostingBest Linux Web HostingHigh performance Linux Web HostingFast Linux Web HostingProfessional Linux Web HostingUnlimited Linux Web Hosting

Linux Web HostFree Linux Web HostCheap Linux Web HostLow cost Linux Web HostDiscount Linux Web HostAffordable Linux Web HostValue Linux Web HostGood Linux Web HostBest Linux Web HostHigh performance Linux Web HostFast Linux Web HostProfessional Linux Web HostUnlimited Linux Web Host

Linux HostingFree Linux HostingCheap Linux HostingLow cost Linux HostingDiscount Linux HostingAffordable Linux HostingValue Linux HostingGood Linux HostingBest Linux HostingHigh performance Linux HostingFast Linux HostingProfessional Linux HostingUnlimited Linux Hosting

Linux HostFree Linux HostCheap Linux HostLow cost Linux HostDiscount Linux HostAffordable Linux HostValue Linux HostGood Linux HostBest Linux HostHigh performance Linux HostFast Linux HostProfessional Linux HostUnlimited Linux Host

Potential Keywords (page 5)Apache Web HostingFree Apache Web HostingCheap Apache Web HostingLow cost Apache Web HostingDiscount Apache Web HostingAffordable Apache Web HostingValue Apache Web HostingGood Apache Web HostingBest Apache Web HostingHigh performance Apache Web HostingFast Apache Web HostingProfessional Apache Web HostingUnlimited Apache Web Hosting

Apache Web HostFree Apache Web HostCheap Apache Web HostLow cost Apache Web HostDiscount Apache Web HostAffordable Apache Web HostValue Apache Web HostGood Apache Web HostBest Apache Web HostHigh performance Apache Web HostFast Apache Web HostProfessional Apache Web HostUnlimited Apache Web Host

Apache HostingFree Apache HostingCheap Apache HostingLow cost Apache HostingDiscount Apache HostingAffordable Apache HostingValue Apache HostingGood Apache HostingBest Apache HostingHigh performance Apache HostingFast Apache HostingProfessional Apache HostingUnlimited Apache Hosting

Apache HostFree Apache HostCheap Apache HostLow cost Apache HostDiscount Apache HostAffordable Apache HostValue Apache HostGood Apache HostBest Apache HostHigh performance Apache HostFast Apache HostProfessional Apache HostUnlimited Apache Host

MySQL Web HostingFree MySQL Web HostingCheap MySQL Web HostingLow cost MySQL Web HostingDiscount MySQL Web HostingAffordable MySQL Web HostingValue MySQL Web HostingGood MySQL Web HostingBest MySQL Web HostingHigh performance MySQL Web HostingFast MySQL Web HostingProfessional MySQL Web HostingUnlimited MySQL Web Hosting

MySQL Web HostFree MySQL Web HostCheap MySQL Web HostLow cost MySQL Web HostDiscount MySQL Web HostAffordable MySQL Web HostValue MySQL Web HostGood MySQL Web HostBest MySQL Web HostHigh performance MySQL Web HostFast MySQL Web HostProfessional MySQL Web HostUnlimited MySQL Web Host

MySQL HostingFree MySQL HostingCheap MySQL HostingLow cost MySQL HostingDiscount MySQL HostingAffordable MySQL HostingValue MySQL HostingGood MySQL HostingBest MySQL HostingHigh performance MySQL HostingFast MySQL HostingProfessional MySQL HostingUnlimited MySQL Hosting

MySQL HostFree MySQL HostCheap MySQL HostLow cost MySQL HostDiscount MySQL HostAffordable MySQL HostValue MySQL HostGood MySQL HostBest MySQL HostHigh performance MySQL HostFast MySQL HostProfessional MySQL HostUnlimited MySQL Host

Potential Keywords (page 6)PHP Web HostingFree PHP Web HostingCheap PHP Web HostingLow cost PHP Web HostingDiscount PHP Web HostingAffordable PHP Web HostingValue PHP Web HostingGood PHP Web HostingBest PHP Web HostingHigh performance PHP Web HostingFast PHP Web HostingProfessional PHP Web HostingUnlimited PHP Web Hosting

PHP Web HostFree PHP Web HostCheap PHP Web HostLow cost PHP Web HostDiscount PHP Web HostAffordable PHP Web HostValue PHP Web HostGood PHP Web HostBest PHP Web HostHigh performance PHP Web HostFast PHP Web HostProfessional PHP Web HostUnlimited PHP Web Host

PHP HostingFree PHP HostingCheap PHP HostingLow cost PHP HostingDiscount PHP HostingAffordable PHP HostingValue PHP HostingGood PHP HostingBest PHP HostingHigh performance PHP HostingFast PHP HostingProfessional PHP HostingUnlimited PHP Hosting

PHP HostFree PHP HostCheap PHP HostLow cost PHP HostDiscount PHP HostAffordable PHP HostValue PHP HostGood PHP HostBest PHP HostHigh performance PHP HostFast PHP HostProfessional PHP HostUnlimited PHP Host

Litespeed Web HostingFree Litespeed Web HostingCheap Litespeed Web HostingLow cost Litespeed Web HostingDiscount Litespeed Web HostingAffordable Litespeed Web HostingValue Litespeed Web HostingGood Litespeed Web HostingBest Litespeed Web HostingHigh performance Litespeed Web HostingFast Litespeed Web HostingProfessional Litespeed Web HostingUnlimited Litespeed Web Hosting

Litespeed Web HostFree Litespeed Web HostCheap Litespeed Web HostLow cost Litespeed Web HostDiscount Litespeed Web HostAffordable Litespeed Web HostValue Litespeed Web HostGood Litespeed Web HostBest Litespeed Web HostHigh performance Litespeed Web HostFast Litespeed Web HostProfessional Litespeed Web HostUnlimited Litespeed Web Host

Litespeed HostingFree Litespeed HostingCheap Litespeed HostingLow cost Litespeed HostingDiscount Litespeed HostingAffordable Litespeed HostingValue Litespeed HostingGood Litespeed HostingBest Litespeed HostingHigh performance Litespeed HostingFast Litespeed HostingProfessional Litespeed HostingUnlimited Litespeed Hosting

Litespeed HostFree Litespeed HostCheap Litespeed HostLow cost Litespeed HostDiscount Litespeed HostAffordable Litespeed HostValue Litespeed HostGood Litespeed HostBest Litespeed HostHigh performance Litespeed HostFast Litespeed HostProfessional Litespeed HostUnlimited Litespeed Host

Potential Keywords (page 7)cPanel Web HostingFree cPanel Web HostingCheap cPanel Web HostingLow cost cPanel Web HostingDiscount cPanel Web HostingAffordable cPanel Web HostingValue cPanel Web HostingGood cPanel Web HostingBest cPanel Web HostingHigh performance cPanel Web HostingFast cPanel Web HostingProfessional cPanel Web HostingUnlimited cPanel Web Hosting

cPanel Web HostFree cPanel Web HostCheap cPanel Web HostLow cost cPanel Web HostDiscount cPanel Web HostAffordable cPanel Web HostValue cPanel Web HostGood cPanel Web HostBest cPanel Web HostHigh performance cPanel Web HostFast cPanel Web HostProfessional cPanel Web HostUnlimited cPanel Web Host

cPanel HostingFree cPanel HostingCheap cPanel HostingLow cost cPanel HostingDiscount cPanel HostingAffordable cPanel HostingValue cPanel HostingGood cPanel HostingBest cPanel HostingHigh performance cPanel HostingFast cPanel HostingProfessional cPanel HostingUnlimited cPanel Hosting

cPanel HostFree cPanel HostCheap cPanel HostLow cost cPanel HostDiscount cPanel HostAffordable cPanel HostValue cPanel HostGood cPanel HostBest cPanel HostHigh performance cPanel HostFast cPanel HostProfessional cPanel HostUnlimited cPanel Host

Virtuozzo Web HostingFree Virtuozzo Web HostingCheap Virtuozzo Web HostingLow cost Virtuozzo Web HostingDiscount Virtuozzo Web HostingAffordable Virtuozzo Web HostingValue Virtuozzo Web HostingGood Virtuozzo Web HostingBest Virtuozzo Web HostingHigh performance Virtuozzo Web HostingFast Virtuozzo Web HostingProfessional Virtuozzo Web HostingUnlimited Virtuozzo Web Hosting

Virtuozzo Web HostFree Virtuozzo Web HostCheap Virtuozzo Web HostLow cost Virtuozzo Web HostDiscount Virtuozzo Web HostAffordable Virtuozzo Web HostValue Virtuozzo Web HostGood Virtuozzo Web HostBest Virtuozzo Web HostHigh performance Virtuozzo Web HostFast Virtuozzo Web HostProfessional Virtuozzo Web HostUnlimited Virtuozzo Web Host

Virtuozzo HostingFree Virtuozzo HostingCheap Virtuozzo HostingLow cost Virtuozzo HostingDiscount Virtuozzo HostingAffordable Virtuozzo HostingValue Virtuozzo HostingGood Virtuozzo HostingBest Virtuozzo HostingHigh performance Virtuozzo HostingFast Virtuozzo HostingProfessional Virtuozzo HostingUnlimited Virtuozzo Hosting

Virtuozzo HostFree Virtuozzo HostCheap Virtuozzo HostLow cost Virtuozzo HostDiscount Virtuozzo HostAffordable Virtuozzo HostValue Virtuozzo HostGood Virtuozzo HostBest Virtuozzo HostHigh performance Virtuozzo HostFast Virtuozzo HostProfessional Virtuozzo HostUnlimited Virtuozzo Host

Plus… 5,000+ other combinations!

Let’s Weed Out a Few…

• Which key phrases are used in the real world?

• Which key phrases will bring in the right customers?

• Which key phrases could I realistically compete for a Top 10 position?

Keyword Selection Strategy

1. Audience-relevant keywords,

2. That complement your page content,

3. Are specific enough to bring in high-quality leads,

4. Searched frequently enough to bring in a high volume, and

5. Underutilized by competitors to ensure a high ranking in the search results.

What’s your strategy?

COST

&

COMPETITION

SEARCH FREQUENCY

LOW

HIGH

HIGH LOW

The “Long Tail”

DrupalLinuxHosting

Drupal HostingLinux HostingGreen Hosting

Cheap Drupal HostingFast Drupal HostingDrupal Shared HostingGreen VPS Hosting

Copyright © 2009 YADA DROP LLC. All rights reserved.

Keyword Discovery Demo

• Use Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal

• Use Google to determine competitors• Get page rank information for each page

http://www.prchecker.info/check_page_rank.php

• Analyze the results

Keyword AnalysisKeyphrasedrupal 6 hostdrupal 6 hostingdrupal hostdrupal hostingdrupal web hostdrupal web hostingdrupal website hostingdrupal website hostdrupal hosting companiesdrupal hosting servicesdrupal shared hostingdrupal reseller hostingdrupal vps hostingbest drupal hostingfast drupal hostingfast drupal hostcheap drupal hosting

Monthly Volume46

1402,4009,900

2601,000

1400

1658

1402246

32022

073

Competitors0

4,77013,800

115,00023,900

219,00011,400

6158,000507,000

5,580 8

12,500164,000

65

21,400

Vol/CompN/A

2.94%17.39%

8.61%1.09%0.46%1.23%0.00%0.01%0.01%2.51%

275.00%0.37%0.20%

366.67%0.00%0.34%

1.2.3.4.5.6.7.8.9.

10.11.12.13.14.15.16.17.

Competitor AnalysisA. Drupal Hostingdrupal.org/hosting (7)drupalhosting.net (4)siteground.com/drupal-hosting.htm (7)blamcast.net/articles/drupal-hosting (5)webhostingclue.com/best-drupal-web-ho…(3)envisionwebhosting.com/drupal-hosting… (3)drupalhosting.com (1)tmdhosting.com (4)acquia.com/products-services/acquia-s… (6)webhostingsearch.com/drupal-hosting.php (4)

D. Drupal Hostdrupalhosting.net (4)blamcast.net/articles/drupal-hosting (5)blamcast.net/articles/is-your-drupal-… (5)siteground.com/drupal-hosting.htm (7)drupal.org/node/35231 (1)drupalhost.org (0)groups.drupal.org/node/2262 (3)drupalhosts.org (2)drupalhosts.net (5)accuwebhosting.com/drupal-hosting.html (4)

B. Drupal Web Hostwebhostingclue.com/best-drupal-web-h… (3)drupal.org/node/283099 (2)drupalwebhost.com (0)blogcatalog.com/topic/drupal+web+host/ (N/A)hosting-review.com/hosting-directory/art… (0)fotogaul.com/2009/06/08/drupal-web-ho… (N/A)searchyourwebhost.com/web-hosting/… (2)amariotti.com/blog/best-drupal-web-host (N/A)lists.webjunction.org/wjlists/web4lib/… (N/A)learndrupalcms.com/best-drupal-web-hosting (1)

E. Drupal Website Hostingdrupalcafe.com (1)drupalhosting.com (1)openconcept.ca/openconcept_drupal_web… (3)cmswebsiteservices.com (5)colocube.com/drupal-website-hosting (4)drupal.org/node/118743 (3)seekdotnet.com/drupalhosting.aspx (3)eukhost.com/web-hosting/kb/drupal-web-h… (4)glickinteractive.com/drupal-website-hosting (4)drupalsites.net/weblink/free-drupal-website… (0)

C. Drupal Shared Hostinggroups.drupal.org/node/14354 (3)groups.drupal.org/taxon… (3)cmsreport.com/taxonomy… (2)boston2008.drupalcon.org/s… (2)themegarden.org/drupal6/?... (5)darcynorman.net/2006/07/20/d… (4)envisionwebhosting.com/drupa… (3)drupal.org/node/243979 (N/A)cruiskeenconsulting.com/hosting (3)kwallcompany.com/hosting/s… (N/A)

F. Drupal Web Hostingwebhostingclue.com/best-drup… (3)webhostingrating.com/rating/… (4)drupalvaluehosting.com (3)drupal.org/node/254203 (1)hostingcoupons.org/web-hos… (N/A)groups.drupal.org/node/32778 (0)bluehostreview.org/bluehost-… (0)findbestwebhosting.com/Top10… (3)webhostingreport.com/learn/h… (4)leveltendesign.com/services_w… (5)

Affiliate DirectoryHosting CompanyRequesting or Giving AdviceSpam(#) = Google Page Rank

Keyword AnalysisKeyphrasedrupal hostdrupal hostingdrupal web hostdrupal web hostingdrupal website hostingdrupal shared hostingfast drupal hosting

Monthly Vol.2,4009,900

2601,000

140140

22

Competitors13,800

115,00023,900

219,00011,400

5,5806

Vol/Comp17.39%

8.61%1.09%0.46%1.23%2.51%

366.67%

1.2.3.4.5.6.7.

Avg PR3.64.40.92.32.82.51.6

Target? Backlink?

Part 2

Implementing Keywords

Where to Put Keywords

Keyword Placement

Page Titles

Meta Tags

Page Headers

URL Path

Page Body

Anchor Text

Images

DrupalPage Title Moduledrupal.org/project/page_title

Nodewords Moduledrupal.org/project/nodewords

Theme / WYSIWYG

Path Module / Pathauto Moduledrupal.org/project/pathauto

WYSIWYG

Menu Module / WYSIWYG

WYSIWYG

Drupal SEO Demo

Keyword Implementation Summary

• Put keywords in your page title, URL, meta tags, page headings, anchor text, and images.

• Repeat your keywords naturally in your page using a 3 to 5% keyword density.

• Keep a log of your changes.

Assignment

1. Brainstorm keywords and create an outline/map.

2. Research keywords and do a competitive analysis.

3. Implement those keywords (don’t forget to create a log!)

Assignment Due Date:

Wed, January 6th @ 6pm Did the dog really eat your homework?

Thank you :-)

• My contact information– Email: brian@yadadrop.com– Phone: 614.321.YADA (9232)– Twitter: @Brian294– Facebook: facebook.com/Brian.G.Stevenson– LinkedIn: linkedin.com/in/briangstevenson

Keyword ToolsWeb-based Tools:• Google AdWords™ (free)• Yahoo! Sponsored Search (free)• Microsoft adCenter (free)• webconfs.com (free seo suite)• seochat.com (free seo suite)• iwebtool.com (free, $5 /mo)• semrush.com (free, $20 /mo)• seomoz.org (free, $79+ /mo)• compete.com (free, $199+ /mo)• wordze.com ($39 /mo)• wordtracker.com ($59 /mo)• keyworddiscovery.com ($199 /mo)

Computer-based Tools:• MarketSamurai.com ($149)• SEOElite.com ($167)

What’s in your tool belt?