keywrod searchbasics 5

01/05/2023 All Rights Reserved. Copyright (c)MERITAS CORPORATION By Haris Hamsa

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How to Research Keywords for Your SEO Strategy


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Step 1: Make a list of important, relevant topics based on what you know about your business.

Find at least 10 topic buckets that are related to your business

Those terms should be generic

It should be relevant to your business


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Step 2: Fill in those topic buckets with keywords.


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Step 3: Research related search terms.


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Step 4: Check for a mix of head terms and long-tail keywords in each bucket.

Step 5: See how competitors are ranking for these keywords.

Step 6: Use the Google AdWords Keyword Planner to cut down your keyword list.


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1. SEO Keyword research is one of the most important, valuable, and high return activities in the SEO

2. Ranking for the right keywords can make or break your website.

3. By researching your market's keyword demand, you can learn which terms and phrases to target with SEO


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It's not always about getting visitors to your site, but

about getting the right kind of visitors.


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What is a keyword in SEO?Your SEO keywords are the key words and phrases in your web content that make it possible for people to

find your site via search engines. A website that is well optimized for search engines "speaks the same

language" as its potential visitor base with keywords for SEO that help connect searchers to

your site.


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1. Keyword research is fundamental to almost everything you do online.

2. Websites that rank highly on search ALWAYS have the right keyword strategy.

Why keyword research is important in SEO?


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What is a keyword Research?Keyword research is the process of researching and choosing words and phrases that users will search for, that directly relate to your business, product or services.


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Why guessing keywords can be dangerous and costly?

1.Low Traffic2.Low conversion rate3.Useless traffic4.Low Search Engine Ranking5.Negative Branding6.Revenue Loss7.Losing the existing customers


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Basic Considerations During

Keyword Research


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1) Creating your initial list of keywords


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2) Streamline your list using a good Keyword Research Tool

• WordStream’s Keyword Tool (free)• FreshKey ($20 software)• Soovle (free)• Ubersuggest (free)• Search Term/Query Reports (free)• Google Keyword Planner (free)• Competitor Source Code (free)• AdWords Display Planner (free)


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3) Refine your shortlist using Keyword Suggestions4) Be Careful in Using Broad Keywords5) Use Keyword Research For Specific Products Or Services You Offer7) Maximize Long Tail Keywords


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Ask yourself... Is the keyword relevant to your website's content? Will searchers find what they are looking for on your

site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other

organizational goals? If the answer to all of these questions is a clear "Yes!"

then go on…


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Search for the term/phrase in the major enginesUnderstanding which websites already rank for your

keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term.

Are there search advertisements running along the top and right-hand side of the organic results?

Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.


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Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter If your website doesn't rank for the keyword, you can

nonetheless buy test traffic to see how well it converts.

InGoogle Adwords, choose "exact match" and point the traffic to the relevant page on your website.

Track impressions and conversion rate over the course of at least 200-300 clicks.

http://adwords.google.com/




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Using the data you’ve collected, determine the exact value of each keywordFor example, assume your search ad generated 5,000

impressions in one day, of which 100 visitors have come to your site

Three have converted for a total profit (not revenue!) of Rs.300. In this case, a single visitor for that keyword is worth Rs.3 to your business.

Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking, which would mean 900-1800 visits per day, at Rs.3 each, or between 10 to 20 Lakhs Rupees per year.


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Understanding the Long Tail of

Keyword Demand


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Thank YOU

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