GAAP to Non-GAAP Reconciliation

Net Revenues to Organic Net RevenuesFor the Three Months Ended

($ in millions, except percentages) (Unaudited)

% Change

June 30, 2010

Kraft Foods Europe 2,793 - (662) 52 2,183 34.1% 5.2%

June 30, 2009

Kraft Foods Europe 2,083 (7) - - 2,076

March 31, 2010

Kraft Foods Europe 2,709 - (589) (151) 1,969 40.5% 2.5%

March 31, 2009

Kraft Foods Europe 1,928 (7) - - 1,921

December 31, 2009

Kraft Foods Europe 2,687 - - (225) 2,462 8.0% (0.3)%

December 31, 2008

Kraft Foods Europe 2,489 (20) - - 2,469

September 30, 2009

Kraft Foods Europe 2,070 (1) - 199 2,268 (11.5)% (0.8)%

September 30, 2008

Kraft Foods Europe 2,338 (52) - - 2,286

June 30, 2009

Kraft Foods Europe 2,083 (7) - 376 2,452 (17.4)% 0.4%

June 30, 2008

Kraft Foods Europe 2,521 (79) - - 2,442

As Reported (GAAP)

Impact of Divestitures

Impact of Acquisitions

Impact of Currency

Organic (Non-GAAP)

As Reported (GAAP)

Organic (Non-GAAP)

GAAP to Non-GAAP Reconciliation

Operating Income Margins($ in millions, except percentages) (Unaudited)

Kraft Foods EuropeNet Revenues $ 2,338 - - - $ 2,338 Operating Income $ 115 35 57 - $ 207

Operating Income Margin 4.9% 8.9%

Kraft Foods EuropeNet Revenues $ 2,489 - - - $ 2,489 Operating Income $ (166) 358 39 (1) $ 230

Operating Income Margin (6.7)% 9.2%

Integration Costs Cadbury

Kraft Foods EuropeNet revenues $ 2,709 $ - $ - $ (589) $ 2,120 Operating Income $ 289 $ 1 $ 23 $ (88) $ 225

Operating Income Margin 10.7% 10.6%

Kraft Foods EuropeNet revenues $ 2,793 $ - $ - $ (662) $ 2,131 Operating Income $ 335 $ 33 $ - $ (107) $ 261

Operating Income Margin 12.0% 12.2%

(1) Acquisition-related costs include transaction advisory fees, U.K. stamp taxes and the impact of the Cadbury inventory revaluation.

As Reported (GAAP)

Asset Impairment, Exit and Implementation

Costs - Restructuring

Asset Impairments / Other Expenses - Non-Restructuring

(Gains) / Losses on Divestitures, net

Excluding Items (Non-GAAP)

For the Three Months Ended September 30, 2008

For the Three Months Ended December 31, 2008

As Reported (GAAP)

Acquisition-Related Costs (1)

Base Kraft Foods (Non-

GAAP)

For the Three Months Ended March 31, 2010

For the Three Months Ended June 30, 2010

Cash FlowsFor the Twelve Months Ending December 31,

Kraft Foods Inc.2007 2008 2009

$ 3.6 $ 4.1 $ 5.1

(1.2) (1.4) (1.3)

$ 2.3 $ 2.8 $ 3.8

GAAP to Non-GAAP Reconciliation

Net Revenues Growth(Unaudited)

Kraft Foods Inc.

For the Twelve Months Ended:

December 31, 2007 8.6% (0.6)pp 0.8pp 3.1pp 5.3%

December 31, 2008 16.9% (0.8)pp 8.9pp 2.0pp 6.8%

December 31, 2009 (3.7)% (0.7)pp 0.0pp (4.5)pp 1.5%

Compound Annual Growth Rate, 2006 - 2009: 6.9% 4.5%

As Reported (GAAP)(1)

Impact of Divestitures /

OtherImpact of

AcquisitionsImpact of Currency

Organic (Non-GAAP)

(1) Includes the results of the frozen pizza business

GAAP to Non-GAAP Reconciliation

Net Revenues Growth(Unaudited)

Kraft Foods Developing Markets

For the Twelve Months Ended:

December 31, 2007 18.0% 0.0pp 0.2pp

December 31, 2008 38.0% (0.1)pp 4.7pp

December 31, 2009 (3.5)% (0.5)pp 0.0pp

Compound Annual Growth Rate, 2006 - 2009: 16.3%

As Reported (GAAP)

Impact of Divestitures /

OtherImpact of

Acquisitions

GAAP to Non-GAAP Reconciliation

Net Revenues Growth(Unaudited)

Kraft Foods Developing Markets

6.5pp 11.3%

15.9pp 17.5%

(12.9)pp 9.9%

12.9%

Impact of Currency

Organic (Non-GAAP)