kha bangkok siam trade development: chart of...

Kha Bangkok – Siam Trade Development: Chart of Services and Business Models – Revision #1702 13-Oct-17 /10

siamdevelopment.com khabangkok.com

http://khabangkok.com/en/kha-bangkok-co-ltd/kha-bangkok-healthcare-thailand/

http://www.siamdevelopment.com/en/healthcare-market-expansion-thailand/strategic-planning-thailand/



THE MARKET GROWS BY 10% PER YEAR. 80% OF PRODUCTS IS MAINLY IMPORTED. The demand is driven by increased income and improvement of living standards. The ASEAN segment Healthcare Medical Device alone (not including home health services or other products) is expanding particularly rapidly and will reach $ 15 billion in 2017, up from $ 2 billion in 2012. The market for Medical Device ASEAN is under-exploited, and offers opportunities for foreign companies of devices able to effectively manage different cultures, languages, legal frameworks of ASEAN and compete with local competition.

THAILAND, INDONESIA AND MALAYSIA ABSORB MORE THAN 70% OF THE MEDICAL DEVICE MARKET ASEAN The market has grown from $ 950,000 in 2013 to the current $ 2.5 billion with an estimated annual growth of 15%. The Thai medical device companies mainly produce low-end products such as gloves and syringes. This makes Thailand dependent on foreign exports, in particular for high-end devices. In fact, Thailand needs to import about 10 billion baht in medical devices each year to meet local demand





SKIN CARE 49%

HAIR PRODUCT

18%

MAKE UP 18% MEN's

GROWING 9%

OTHER 6%

$ 4,36 Billion + 6.5% over AP The Asia-Pacific cosmetic market should reach $ 126.8 billion by 2020, recording a 4.02% CAGR over the 2015-2020 forecast period. Asia-Pacific is the largest cosmetic market followed by Europe. It is one of the most diverse and dynamic markets in the cosmetics industry around the world. Skin care, sun care, hair care, make-up, deodorants and fragrances are some of the popular cosmetic categories used in the region. Imported products are estimated at $ 1.5 billion in 2017 on a $ 4.45 Billion total market

The make-up market in Thailand will record the highest growth in value over 2015-2020 over 2010-2015, driven by a rise in per capita GDP and rising youth in the workforce. Face Make-Up is the leading category in MS% and Make-UpEye is forecast to record the fastest growth in its value during 2015-2020. In the case of imported products, the High and Medium-high sectors represent 86% of the segment



Market Research and Analysis

Strategic Planning Pharmacy Business

Unit Hospital and Clinics

Business Unit

CO

MM

ERC

IAL

Regulatory Marketing Sales

Training and Upgrades Customer Care Service

DIS

TRIB

UTI

ON

Credit and Collection Management Key Customer Management

Custom Clearance and

Import Repacking Warehousing

Order Processing

Delivery Invoicing Reporting

LOG

ISTI

CS







Newbies in Asia Expanding in Asia From Asia to Europe

FOR: Companies expanding in Asia Markets WITHOUT local units

WHAT WE DO: Scan the market, create a project. Register, stock, sell, distribute their products

HOW: Business Partnership, Licence Holding, Distributorship

FOR: Companies expanding in Asia Markets WITH local unit or distributor

WHAT WE DO: Project management, licence holding, logistics, sales enhancement

HOW: Licence Holding, Distributorship, e-commerce

FOR: Asian Companies Expanding to Europe

WHAT WE DO: Project management, Product registration, Distribution

HOW: Distributorship




STAND ALONE

BUSINESS PARTNERS

OUTSOURCE

YOU DO

Marketing research

Strategic Planning

Marketing research

WE DO

Strategic Planning

Marketing Strategic Planning

Regulatory Sales Registration

Registration Customer

Care Regulatory

Marketing Marketing research

Marketing

Sales Registration Sales

WE DO

Logistics Regulatory Logistics

Distribution Logistics Distribution

Collection Distribution Collection

Customer Care

Collection Customer

Care






Stand Alone Business Partner Outsource

Investment HIGH LOW VERY LOW

Profitability HIGH MEDIUM LOW

Control HIGH MEDIUM LOW

Involvement HIGH MEDIUM LOW

Financial Risk HIGH MEDIUM LOW

Complexity HIGH MEDIUM LOW

Flexibility LOW HIGH LOW

Global Risk Profile HIGH MEDIUM LOW





MARKETING

SALES • Our BU • Dedicated BU

SALES • Our BU • Dedicated BU

Credit & Collection

Credit & Collection

Credit & Collection

Distribution and Logistics




Marketing & Strategic Plan





Service fee or sales margin

Op

po

rtu

nit

ies

of

succ

ess





THAI MARKET

Direct Distribution

KHA BANGKOK BUSINESS UNITS

HBU COSMETICS

RETAIL OTC

Third Parties

MASS MARKET

Licence Holder

FDA Regstration Legal

Representative Credit Collection

Logistic Services

EU MARKET

Product Scouting Siam Trade

Development

Innovation Purchase Logistics

QC

Delivery CIF

Distribution Dismed Italia

S.a.S.

Innovation

Planning

Product supply





KHA BANGKOK BOARD Director: Mrs. Pornthip Kha-en

MARKETING & EU MARKET

Mr. Nicola Milano

MARKETING RESEARCH

STRATEGIC PLANNING

HBU Mr. Surachai

Siriponpaiboon

Greater Bangkok Area

Northern Thailand

Other Areas

MASS MARKET UNIT

Mrs. Nitwaree Kanjanaporn

PHARMACY

Greater Bangkok

RETAIL

Greater Bangkok

SIAM TRADE DEVELOPMENT Mr. Diego Sala

LOGISTICS

WAREHOUSE

SGL LOGISTICS

DELIVERY

PK TRANSPORTS

CUSTOMER CARE

SIAM TRADE DEVELOPMENT

E-COMMERCE

LAZADA OTHERS





WAREHOUSING

Navanakorn Branch 5 Units 20,000 M2 Navanakorn (Free Zone Office) 3 Units 5,200 M2 Laem Chabang Branch 4 Units 14,440 M2 T-Park Warehouse 2 Units 10,530 M2 Amatanakorn Branch (Free Zone Office) 1 Unit 8,265 M2 Prachinburi Branch 3 Unit 11,700 M2 Samutprakarn Branch 1 Unit 8,000 M2

SECONDARY TRANSPORT

2 CARS 4 PICKUPS 2 LORRIES

SAME DAY - NEXT DAY DELIVERY (outsourced)

PRIMARY TRANSPORT

TRACTORS 17 units TRAILERS 65 units 10 Wheel Truck 17 units 6 Wheel Truck 11 units







http://www.bni-inspire.com/siam-trade-development-co-ltd/

https://www.thaichamber.org/

https://www.thaichamber.org/

http://www.dbd.go.th/dbdweb_en/main.php?filename=index

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