The SiamBangkok, Thailand

www.thesiamhotel.com

Target Customer

The customer is boutique hotel oriented

The hotel is like a museum, the customer is mainly sensitive to art (cinema, etc) … and especially sensitive about the Romance of History (through old items)

Between 40-65 years old

Desire to discover Thailand and its traditions in a luxury cocoon

Why this journey ?

The Siam is the main reason why I had chosen the hospitality industry : one of the most beautiful hotel I ever seen, with real luxury services, every guest is special (not a lot of rooms, every guest will be treated as a unique person) … This hotel is an inspiration for me !

If someone wants to discover real thai traditions, it is one of the greatest place to do it. The architecture of the restaurant near the Chao Phraya is the only true thai house remaining in Bangkok (with the Jim Thompson house)

What about OTAs ?

We have got 2 examples with Booking.com and TripAdvisor.

The Siam is linked to Virtuoso. The hotel need to be seen as much as possible because the competition is high. OTAs play a role for visibility !