Kick Your Twitter Presence Up a Notch

Mike Schlossberg, State Representative

Mike Schlossberg Social Media

The Latest on Twitter

• 19% of online adults use Twitter, behindFacebook (71%), LinkedIn (22%) andPinterest (21%).

• 500 millions tweets per day.

• About one billion total users, but 271 million monthly active users and 100 million daily users.

• 78% of all tweets monthly active usersaccess Twitter via a mobile device.

Twitter Demographics

• Majority of Twitter users are men.

• 55% of Twitter users are less than 49.

• Plurality of Twitter users have a collegeeducation or higher.

• Twitter users tend to fall on one extreme(less than $30,000) or the other (+75,000)of the economic spectrum.

So, what works?

Engagement

• Mentions• By publicly mentioning another person, you

increase the odds of getting that person tomention you, thus gaining more exposure.

• Images• Tweets with images get more engagement.

• Retweets• Retweet interesting content – good for your followers and for the person you

are retweeting!

• Links• Tweets with links get 86% more retweets than tweets without them.• Use ow.ly or tinyurl.com to shorten links

• Hashtags• Can double your engagement rate – but don’t overdo it!

Engagement tips

• Ask questions! The only way to get engagement is to actively solicit it.

• Vary your content, and don’t always tweet about your work or business.

• Limit blatant self-promotion to one out of every ten tweets.

• Tweet positive feedback about experiences with other business professionals.

• Always stay positive. Always stay positive.

• Discuss controversial topics at your own risk – avoid them if you can!

Trending Topics

• Top ten trending topics throughout the world.

• Can change to reflect location; Philadelphiais the closest that Twitter gets to the Lehigh Valley.

• Participate in these conversations if they are ofinterest to you and your brand, but remember,don’t try to shoehorn sales content in.

• Only participate if you have something to say!

Need proof of what works? Check out Twitter Analytics.

Analytics on Followers

Scheduling and multiple accounts: Hootsuite

IMPORTANT: Do not automatically link Twitter with anything!

Finding High Quality Content

• Content is king.• You must find, create and send high quality content.

• How to find good content:• Twitter Search

• Can search for people, phrases or hashtags.

• Review followers/following of yournetwork.

Finding High Quality Content

• Integrate other mediums• Are you making posts on Facebook, LinkedIn

or an Email newsletter? Take that content and repurpose it for Twitter.

• Blogs• Are you looking at blogs in your industry?

You can tweet blog entries/facts fromarticles that you read.

• Recommendation: Feedly. Can find and read multiple blogs from one app/website.

Finding High Quality Content

• BuzzSumo• Can type in a search term or website and will

let you know what content has the highestsocial reach.

• Freemium model – limited free uses.

• Local Trends - http://trendsmap.com/• Review what topics are trending in your area.

• Google Alerts – http://google.com/alerts• Set up Google to Email you whenever certain search

terms are found.

• Can be your name, business name, trends, etc.

Examine Hashtags

• #: A way to organize and find content.

• Find the right kind of Hashtags to contribute to.

• www.talkwalker.com: Analyize hashtags

Growing your audience

• Content is King• If you tweet interesting content, you will be retweeted and mentioned – this

will gain you more followers.

• Hook up with your network.• Import your Emails to see who in

your network is already on Twitter.

• Cross promote with other electronic platforms• Post your Twitter page to Facebok, your website and any other appropriate

platforms.

• Email blast

• Email signature

• Business cards

Growing your audience

• All pieces of print promotion – put the URL, not just the logo!

• Hold a contest• Enter anyone who retweets a certain tweet, award them with a prize, and

photograph the winners.

• Signs in your store, encouraging people to take pictures and tag you in them.

• Check out similar profiles – and follow similar people.

Remember – Twitter audience growth is a slow burn. It takes time.

Growing your audience

• Check out who else your follower follow.

• View their followers.

Contact Information

How to contact me

MichaelSchlossberg@gmail.com

@MikeSchlossberg

www.facebook.com/MikeSchlossberg

Watch for my book, Tweets & Consequences, which should be out any day now!