kickstart your coaching practice - your ideal client

Kickstart Your Coaching Practice:Defining The Ideal Client You’ll Love Working With!

Part of the “Kickstart” series to help you create a successful coaching practice

www.animasinstitute.org

About this webinar• Part of a series seeking to explore how you can plan, create and

grow a successful coaching practice

• Interactive rather than a spectator sport

• Includes worksheets where useful


How it’ll work• I’ll present some ideas and structure for planning your coaching

business

• I’ll be asking you for typed or maybe even spoken feedback if

you have a microphone

• We’ll try to address people’s challenges and questions as we go

• You’re on mute so don’t worry about making a noise but DO give

this your attention


My view• There’s no silver bullet

• You have to put the work in

• You start with the basics

• You have to be consistent and determined

• You need to focus on what matters


About Animas Institute

Nick Bolton


Your Ideal Client

Why not have just anyone?


What does an ideal client mean to you?


LIFE Outcomes


LIFE Outcomes

• Lifestyle

• Impact

• Financial

• Emotional


Michael Port’s “Velvet Rope” concept

Michael Port: Book Yourself Solid


Find your client area with INSPIRE• Interests

• Networks

• Similarities

• Passions

• Irritations

• Relevant experience

• Expertise


Interests• What are your interests?• What do you enjoy?• And them?


Networks• Who do you already know?• Where do you mix?• And them?


Similarities• What do you have in common?• What matters about that?• What does it enable you to do?


Passion• What do you care about?• What do you want to achieve?• What drives you?• And them?


Irritations & Frustrations• What you wish you could solve?• What irritates or frustrates you?• What hurts you?• And them?


Relevant experience• What are the experiences you have had

that are significant for you?• And them?


Expertise• What skills do you have? • What knowledge?• And them?


After this webinar, work through these and see what emerges. What kinds of clients might you work with?


Considerations• Is there a big enough market? • What is the competition?• Could you meet their needs?• Will it meet your LIFE outcomes?


Now you have an idea of who you want to work with

let’s discover more about them


Things to explore• Demographics• Psychographics• Their “Problem”• Your role in their “Problem”


Demographics

• Gender• Age• Sexuality• Location• Income

• Occupation• Class• Education• Faith


Psychographics

• Political views• Interests• Hobbies• Activities• Opinions• Values

• Attitudes• Language• Reading• Viewing• Communities


Their “problem”• What do they want?• Why haven’t they got it yet?• What is their problem?• Why haven’t they solved it yet?• How is it important to them that they solve it?• How much so they want it solved?


Your place in their “problem”• Why do they need you?• What do they want to see in you?• What do they want from you?• How do they want to be talked to?• How are you their solution?• What do you represent?


Finding all this out…..(market research)


Finding out the info…• Walk a mile in their shoes• Ask people you know• Network• Conferences and events• Books & magazines• Amazon and similar reviews• Forums• Problem pages


So you have your ideal client…

Now what?


Design your service and message • Plan how you meet their needs• Define messages and language that

resonates with them• Choose the routes to reach them• Design the vehicle that delivers you

message


How?That’s the next webinar!


Designing your Message and ServiceWednesday, 28th August 2013

7.30pm – 9.00pm


kickstart your coaching practice - your ideal client

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