kidpick app deck
DESCRIPTION
KidPick App helps parents communicate, organize and juggle the everyday eventualities and activities for their kids within a trusted network.TRANSCRIPT
P R E PA R E D F O R :
Gründer Garage August 2014
1
The Idea KidPick helps parents
communicate, organize and juggle the everyday
eventualities and activities for their kids within a
trusted network.
2PAGE
!
Today’s family lives are full of things to organize. It is hectic. It is spontaneous. !
There are not always grandparents or babysitters to rely on, when work requires you to shift your schedule. !
People differ more and more concerning their favorite digital communication channels. There’s a half-dozen ways to contact a person, with varying degrees of immediacy and intrusion. !
Sure, just a simple „social graph problem“, right?
The Problem
?
joint music lessons
like/dislike each other
don´t know each other
friends
100% full-time / part-time work
60%
separated parent
joint sports activities
share of childcare time
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Today’s “Family Graph”
(Lovely, lively, but a complex mess.)
80%
Lena
Thomas
JürgenLisa
Teacher Mr. Meyer
Peter
Rufus
Kasimir
Tim
Vera
Babysitter Inge
Leo
Kathrin
Emily
Childcare Nurse Sabine
Granny Helga
Anita
60%
40%
25%
100%
100%
?
?
Sophie
85%
15%
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We believe: There is a way to stressless digital communication which helps families to…
be spontaneous
be inspired
be synchronized
1 2 3
5PAGE
How does KidPick bring structure to the „family graph“?
Schedule pick-ups and playdates
Offer and share events and fun stuff to do
Unified address book of my child’s network
+
6PAGE
When your boss moves the meeting…
PAGE
Thomas
JürgenLisa
Peter
Babysitter Inge
Kathrin
Childcare Nurse SabineGranny Helga
Anita
Leo
Argh! Who can I ask to pick up Leo???
And how do I get the quickest response?
??
??
be spontaneous
1 32
7
…KidPick gets you quick feedback from all friends with one requestbe spontaneous
1 32
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When it’s your turn to pick up and you’re not sure where…
PAGE
Thomas
Jürgen
Lisa
Emily
Anita
100%
?
Sophie’s parents’ place?
Do you have the address?
SophieWhere shall I pick up
Emily?
2 31be synchronized
9
… KidPick has all your childrens’ contacts in one place and up-to-date.
2 31be synchronized
10PAGE
When you’re looking for ideas and activities for your child…
PAGE
LisaTim
Vera
Emily
Sophie
What shall we do this weekend? I just want to see my
friends…
Mmmh… can we join anyone?
What else is going on today?
Mom, what can we do, it´s soo boring
31 2be inspired
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… KidPick inspires and connects.31 2be inspired
12PAGE
All guardians in child’s network (even with shared custody) can participate and get updated
The Solution
PAGE
Create pickup offers and requests !Send last-minute help request to entire network !Find posted events and fun stuff to do for kids
All contacts of other child’s parents in one place and up-to-date for emergencies (e.g. for teachers, nursery staff…)
User onboarding with the highest standard of privacy and security
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PAGE
The MarketKidPick competes in the global messaging
service market.
In aggregate, these apps have a
2014E MAU potential in excess of 2.1bn users 2
Messaging & Social is
the fastest growing segment in the
app market: 203% YoY 2012-13 1
~17% of DE households have children aged 15 & under. 3
Sources: 1) http://bit.ly/kidpickdeck1 2) http://bit.ly/kidpickdeck2 3) Total of 6.84m households, 2011, bit.ly/kidpickdeck3 14
PAGE
Our niche
General-Purpose Messaging
KidPick sidesteps the messaging clutter and bundles all kids-related communication:
one app for one purpose.
vs.
Single-Purpose Messaging
highly fragmented!
Beat fragmentation. Unify according to social circles.
15
PAGE
Target Group
Mothers and fathers with children aged nursery through elementary school!
• Focus on urban, affluent families
• Initial rollout focus on Western Europe, East Asia, U.S.
Grandparents, Babysitters (guardians in extended family) !!!!!!
Teachers, childcare nurses !Instructors, coaches (extracurricular schools/clubs) !!!!!
initial launch extension (1) extension (2)
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PAGE
Competition (Overview)
Kindergarden management Family calendar
Family social network
Places discovery & travel
“Find your child” / Tracking
BEHERE FIND DEIN KIND
KIGAROO (Klett Verlag)
WEEK PLANNER
COZI FAMILY ORGANIZER
LET’S GO KIDS
BABY PLACES
SPIELPLATZ TREFF
KIDS IN TOUCH
Messenger Sharing inspiration
Instant help
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!German privacy & data security standards !Social cause !!!
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Differentiation
+
KIGAROO (Klett Verlag)
WEEK PLANNER
COZI FAMILY ORGANIZER
BABY PLACES
KIDS IN TOUCH
Combines messaging and scheduling inside and outside of school for all
Real Life Family network
Interactive scheduling
Information tool for teachers and parents
Family organization(single-user; no networking)
Kindergarden management software
UX built on trust, not “control”
Bundles child-related commmunication for all
From kindergarden age to teenagers
„Location-Tracking“ kids and family members
Niche events and places
Focus on „managing“ kids
DIE SCHUL APP
Messenger for all including other guardians and institutions
Messenger for kids, friends and parents
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PAGE
Product Extensions (Post-Launch)
Teacher-parent messaging
!schools, clubs,
extracurricular activities
Marketplace & community
!classifieds (kids-related
clothes, toys, etc)
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PAGE
The TeamAnna Figoluschka
B I Z D E V, D E S I G N
• Mother of Johannes (7) • Design + Sales (AstraZeneca,
Playframe, *unbelievable Machine…) • Felt the pain of many last-minute
kid-picking crunches, before creating the KidPick concept.
• “Super” KidPicker 20 KidPick Friends
• Father of Vera (6) and Nora (4). • Product Guy (educ. gaming + apps,
7+ startups, betafabrik, eBay …) • Frustrated by old-school address lists
and being the admin bottleneck when scheduling playdates for his kids.
• “Backup” KidPicker 16 KidPick Friends
Nicklas Weich P R O D U C T, T E C H N O LO GY
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PAGE
Business Model
Feat. Businesses (Cost- per-Action: Checkin)
Featured Events (Cost-per-Action: Calendar add+share)
Freemium, Subscription Model (In-App: “WhatsApp Strategy” plus incentivized signups/friend adds)
Marketplace: Trx/ Insertion Fee/Ads
Administrative Features for Kindergarden & Schools (Subscription)
Monetization streams at…
Post-Launch | Extensions 2Post-Launch | Extensions 1Launch
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