SOCIALLY SAVVY STRATEGIES

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PROFILE-TO-PAGEMIGRATIONTYPES OF FACEBOOKPAGESKILLER AD STRATEGIES

PROFILE-TO-PAGE MIGRATION

CHOOSE YOUR CATEGORY

Select up to three categoriesReal Estate, Property Management etc

Level up to a Facebook Page without losing everything you've built onyour personal profile. Move your friends and followers from your profile and easily featureyour best content by transferring your best photos and videos.

SELECT FRIENDS AND FOLLOWERS

Friends of Personal page become followers of Business pageSelect according to your target audience

VIDEOS AND PHOTOS

Select best photos and videosWill be imported to Business page

CREATE YOUR PAGE

Facebook will notify you when the conversion is completePublish your page

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TYPES OF FACEBOOK PAGES

PERSONAL PAGE

The Real YouBuild Top-of-Mind AwarenessTarget: FriendsMarketing post ratio: 20 to 1

BUSINESS PAGE

Educate and InfluenceBuild TrustTarget: 25km radiusMarketing post ratio: 10 to 1

VANITY PAGE

ResellBuild Leads and CredibilityTarget: 25km radiusMarketing post ratio: 1 to 1

COMMUNITY PAGE

Connection and GoodwillBuild InfluenceTarget: 5km radiusMarketing post ratio: 30 to 1

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KILLER AD STRATEGIES

RESULTS

Focus on awareness'Likes' and 'shares' are vanitymetrics

REAL ESTATE SITES

Defined audienceAlign with interest of searcherRight time and place

OBJECTIVES

Awareness ConsiderationConversion

TESTIMONIAL ADS

Social proofingBuild trust

LEAD GENERATION ADS

Offer incentivesAsk the right questionsBuild ideal audience & collectinfo

CAMPAIGN PLAN

Promote servicesLead generationJust sold

SEGMENTATION

Demographics (age, gender, area)BehaviourConnection Type

INTEGRATION

Drops / flyersEmail marketingStreet campaigns

INTERESTS

Additional interestse.g. real estate investing

OMNIPRESENCE

All levels of sales funnelBrand awareness → sales

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