killer seo · 2019-05-27 · seo is the means in which you act to convince google/search engines...
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ATI Super Conference 2017
Autoshop Solutions
Killer SEO
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● Search Manager @ Autoshop Solutions
● 11 years of direct hands-on SEO experience
● 3.5 years of dedicated Automotive Shop SEO experience
● Grew up in a Hot Rod shop in a small town
Who Am I?
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● What is SEO?
● What Isn’t SEO?
● How to hold your SEO accountable
What are we talking about today?
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What is SEO?
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● SEO is the means in which you act to convince Google/Search Engines that YOU are the best result for whatever their searcher is searching for at that given time.
● Google’s Algorithm = 100’s of variables. The question to ask is, why the increasing complex variables?
● Google’s #1 Goal = Make the searcher happy enough that they come back to make another search, click on more ads.
What is SEO?
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What is SEO?
![Page 7: Killer SEO · 2019-05-27 · SEO is the means in which you act to convince Google/Search Engines that YOU are the best result for whatever their searcher is searching for at that](https://reader033.vdocument.in/reader033/viewer/2022042911/5f440387ad7c902ecf4983e8/html5/thumbnails/7.jpg)
What is SEO?
![Page 8: Killer SEO · 2019-05-27 · SEO is the means in which you act to convince Google/Search Engines that YOU are the best result for whatever their searcher is searching for at that](https://reader033.vdocument.in/reader033/viewer/2022042911/5f440387ad7c902ecf4983e8/html5/thumbnails/8.jpg)
What is SEO?
![Page 9: Killer SEO · 2019-05-27 · SEO is the means in which you act to convince Google/Search Engines that YOU are the best result for whatever their searcher is searching for at that](https://reader033.vdocument.in/reader033/viewer/2022042911/5f440387ad7c902ecf4983e8/html5/thumbnails/9.jpg)
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What is SEO?
![Page 15: Killer SEO · 2019-05-27 · SEO is the means in which you act to convince Google/Search Engines that YOU are the best result for whatever their searcher is searching for at that](https://reader033.vdocument.in/reader033/viewer/2022042911/5f440387ad7c902ecf4983e8/html5/thumbnails/15.jpg)
What SEO isn’t?
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What isn’t SEO?
● SEO is not a trick or a technique.● SEO is not a button or a lever.● SEO is not set-and-forget, and nothing is permanent.● SEO is not just about ranking #1 for something
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Get More Mileage Out Of Your SEO Campaign
● Are they attempting to seek a better understanding of your business?
● Are you accurately stating your goals? Business? Rankings?● ROI > Ranking #1 for something incidental● Two most important metrics (IMO):
○ Rankings Over Time ○ *Organic* (Search Engine) Traffic Over Time
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Autoshop Solutions
● Are they asking you questions about the history and personality of your business?
● Are you accurately stating your goals? Business? Rankings?● ROI > Ranking #1 for something incidental● Two most important metrics to me
○ Rankings Over Time & Traffic Over Time
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Wrapping up!Download these slides: http://bit.ly/2nt5bwj
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