killing the tv time grid
DESCRIPTION
The time grid is a rubbish way to find content. (In the UK? Try our Movies site, now in beta: http://movies.tanktop.tv/accounts/invited/PREMIERE)TRANSCRIPT
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Today’s viewing behaviour
Turn on the TV
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Today’s viewing behaviour
Flick through the EPG to see what’s on
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Today’s viewing behaviour
There’s nothing good on. Either…
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Today’s viewing behaviour
…settle for something inane, or…
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Today’s viewing behaviour
…look on your PVR.
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Today’s viewing behaviour
Nothing there either? How about on-demand?
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Today’s viewing behaviour
There’s tons of stuff available, but it’s spread
over multiple sources
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Today’s viewing behaviour
There’s tons of stuff available, but it’s spread
over multiple sources
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Today’s viewing behaviour
So it’s hard to browse what’s available
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Today’s viewing behaviour
If you’re a linear broadcaster, you’re probably
happy with all this
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Today’s viewing behaviour
But it’s a rubbish experience for users.
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Time grids
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Once upon a time, you could only
watch TV in linear broadcast
Time grids
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And you had to catch shows on
the right day at the right time
Time grids
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Time grids
Now that we have on demand and PVRs, this is no
longer true
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Time grids
We watch shows whenever we like
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Time grids
(unless it’s an event, like sports or X Factor)
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Time grids
We think about “catch-up TV” in terms of rewinding
time, because that’s the way it is presented
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Time grids
We ask consumers to associate a show with a
channel, a day of the week, and a time slot
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Time grids
Two of those pieces of information are unnecessary
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Time grids
The channel brand is important, because channels
provide curation
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Time grids
The day and time is irrelevant
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Time grids
So let’s kill the time grid for on demand
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Time grids
And provide a better way to explore content on demand
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Time grids
And provide a better way to explore content on demand
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Reinventing content discovery
and analytics for on demand