kim weckström the digital footprint of finland
DESCRIPTION
A brief presentation about Finland and it's digital visibility on the global Internet. The work digital footprint is used to describe different issues related to Finland and how they are present on the Internet. Presentation held at seminar 18.11.2009TRANSCRIPT
![Page 1: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/1.jpg)
The digital footprint of Finland – past, present and future
Kim Weckström – Avaus Consulting18.11.2009
![Page 2: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/2.jpg)
2
Topics
1. Global digital presence as a byproduct of our actions
3. Finland is today small, will be on the verge to non-existence
5. Finland in conversational space then, now and in the future
7. What can we measure? – Case Nokia in social media
![Page 3: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/3.jpg)
3
The digital footprints are byproducts by our activities
Digitalfootprints
Industry
Travel Cuture
Consumption
Technology
Civil action
Promotional actions
Events
![Page 4: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/4.jpg)
4
Footprints by Finns and Finland are heavily technology related
TechnologyPop
culture
?
Sports Events
![Page 5: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/5.jpg)
5
Google and FB are ahead of the net. Nokia is between God and IBM
![Page 6: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/6.jpg)
6
Linux and Nokia are bigger than everything else Finnish combined
![Page 7: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/7.jpg)
7
Suunto, Finnish Rock and Räikkönen bigger than Finnish Big Caps
![Page 8: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/8.jpg)
8
The web, as we know it, was born between 2000 and 2009
Europe andNorth America
Asia
Africa
210 million 670
million
114 million 740
million
67 million
4,5 million
+200%
+545%
+1392%
users 2000 users 2009
Growth:
![Page 9: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/9.jpg)
9
Asia will leave EurUSA far behind - Use predominantly mobile
1480 million
3700 million
960 million
+500%
+1430 %
+220%
Europe andNorth America
Asia
Africa
est. users 2020Users 2009Users 2000
Growth:
![Page 10: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/10.jpg)
10
Anglo-dominance is disappearing fast
![Page 11: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/11.jpg)
11
2009
2020
•Global net population from percent 1,45 B to 5-6 B in 10 years•Finglish is a language spoken by 300 000-600 000 people
Finnish relative global web presence is dramatically diminishing
Due to fast expansion of the global net Finland is ”disappearing”
Global expansion of the internet
![Page 12: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/12.jpg)
12
2009
2020
•”Finnish relevance” can generate presence and impact beyond geography, etnicity and language
But the net is not about geography it is about digial relevance
![Page 13: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/13.jpg)
13
What is digital relevance, and how does it emerge?
1950 20202009
?
1950Analog relevance
Relevance of things Finnish
![Page 14: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/14.jpg)
14
What is digital relevance, and how does it emerge?
1950 20202009
Base industry
Pop culture
Sports
DigitalInfra-
structure & Device
Arts &Design
Sports
BIPolitics
Digitalservice
s
BI
Pop culture&
design
Sports
Whatelse?
Analog relevance
Relevance of things Finnish
![Page 15: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/15.jpg)
15
Relevance is difficult to predict
• Exists but is difficult to detect• Is based on actions and organized behavior• Cannon be designed or predicted
Emergent
Language independent
Scalable
• Video• Music• Design
• Resides in many entities (Linux)• Affects many• Based on future megatrends
![Page 16: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/16.jpg)
16
TailHead
Rel
evan
ce
Based on google search resluts Nov. 2009
Does the tail carry the future head within itself?
NokiaLin
ux
Sauna
MyS
QL
F-se
cure
Extre
me
spor
ts
Emer
ging
tech
nolo
gies
Pop c
ultu
re &
des
ign
Mar
imek
ko
”Head and tail”
Finn
ish
indi
e ac
ts
![Page 17: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/17.jpg)
17
Finland needs strategy for how to increase it’s digital footprint with 300.000-600.000 English speaking Finns in a future universe of 5bn + Internet users
(Where English will represent no morethan 15-20% of the spoken word)
![Page 18: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/18.jpg)
18
Can 300-600 K people make themselves heard?
![Page 19: Kim Weckström The Digital Footprint of Finland](https://reader034.vdocument.in/reader034/viewer/2022042816/55985cf81a28ab65768b47af/html5/thumbnails/19.jpg)
19
Avaus ConsultingKim Weckström0400-427196 / kim.weckstrom(a)avaus.fi
DIGITAL OPPORTUNITIES