cis - measuring user innovation in finland - statistics finland

Measuring user innovation – The Finnish Community Innovation Survey 2010 (CIS 2010)

10th International Open and User Innovation Workshop July 30-August 1, 2012 • Harvard Business School • Boston, MA, USA

Mervi Niemi, Statistics Finland Jari Kuusisto, University of Vaasa

User innovation and the Finnish CIS 2010 – method

  Target population covered more than 8,000 enterprises, around half of these businesses are in service industries

  For the first time ‘official’ CIS survey addressed user innovation   Census for enterprises with 250+ employees, simple random sampling

for enterprises with 10 to 249 employees   Census + sample covered total of 3,163 enterprises   Response rate around 70 % -> data from almost 2,200 enterprises   User innovation questions were presented only to enterprises engaged

in innovation activities (product innovations, process innovations, projects related to product or process innovations, marketing innovations or organisational innovation)

7/30/12 2 Mervi Niemi & Jari Kuusisto

During the three years 2008 to 2010, which means and measures did your enterprise use to include customer and user orientation in your enterprise's innovation activities and in the production of your innovative products and how significant the means and measures used were?


During the three years 2008 to 2010, which means and measures did your enterprise use to include customer and user orientation in your enterprise's innovation activities and in the production of your innovative products and how significant the means and measures used were?


Importance

Methods used in involving customers / user into innovation activities, level of customer / user involvement in the development of novel goods and services

Very important

Somewhat important

Not important

Not used at all

Users modified existing products, and your enterprise further developed and commercialised it.

! ! ! ! Utilization and commercialization of products developed or modified by users

Users developed a new product and your enterprise further developed and commercialised it.

! ! ! !

Survey implications   For the first time user innovation is measured in official CIS survey by

national statistical agency   Statistics make user innovation much more visible and place the topic

firmly on the policy-makers agenda   New data shows the importance of user innovation in b2b context

  CIS-survey and questions worked well, but   It still gives a conservative estimate of user innovation activities

  Evaluating real effects of user innovation activities necessitates further research and longitudinal data

  More countries are encouraged to carry out CIS survey with user innovation questions

  Cross country comparative analysis is needed and it is important in assessing user innovation activities


User innovation CIS 2010

Initial results from Finland

7/30/12 6 MN

Importance of user innovations by firm size (personnel) 2008-2010*   ≈ 27-30 % of respondents indicate that utilization and

commercialization of products modified by users are highly or fairly important for them

7/30/12 7 MN

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Importance of user innovations by firm size (personnel) 2008-2010*

  ≈ 13 % of respondents indicate that utilization and commercialization of new products developed by users are highly or fairly important for them

7/30/12 8 MN

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Novelty of user innovations

 User innovations tend to be new to the market innovations

7/30/12 9 MN

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Firms that are active in R&D&I are also making more use of user innovations

 The case of user modified products…

7/30/12 10 MN

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Comparing user innovation in manufactured goods and services

 User innovation is reported slightly more important in manufacturing than in services

7/30/12 11 MN

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CIS results show that user innovation matters

  Both small and large enterprises make use of user innovations   Around half of innovating firms commercialised user innovations   Utilization and commercialization of user innovations was more

common in manufacturing than services   Involvement of users and utilization of user innovations was most

common among enterprises that developed (radical) new to the market product innovations

  80 per cent of innovating firms incorporated user information or users in their innovation activity during the survey period

  Integration of user information and joint development became more common as enterprise size grows

  Exploitation of user information and joint development were slightly more common among service enterprises than in manufacturing enterprises


cis - measuring user innovation in finland - statistics finland

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