kingston business bulletin nov 2013 (2) - latest information for kingston businesses

KKiinnggssttoonn BBuussiinneessss BBuulllleettiinnVolume 4 2013Taking Care of Business in Kingston www.kingston.vic.gov.au/business

Monash University is hosting toursfor industry of some of its high-end research facilities on Tuesday17 December 2013.

The Monash Industry Open Day will open up four of its research facilities to manufacturers, engineering andproduct development companies from the south east region of Melbourne. Businesses will have the opportunity tovisit select Monash Research TechnologyPlatforms to see the technology andcapabilities, ask questions of MonashUniversity’s experts and find out how your business can benefit from, and access,these cutting-edge research facilities.The Monash Open Day will include thefollowing facilities:

•• MMoonnaasshh CCeennttrree ffoorr AAddddiittiivveeMMaannuuffaaccttuurriinnggState-of-the-art facility consisting ofthe latest technology formanufacturing specialised andcomplex components from a widerange of metal powders (Ti, Ni, Alalloys and steel).

•• MMoonnaasshh CCeennttrree ffoorr EElleeccttrroonnMMiiccrroossccooppyyConducts specialist research inadvanced electron microscopy andatom probe microscopy to determinethe composition, structure andbonding of materials down to theatomic scale.

•• SSoollaarr cceellll pprriinnttiinngg ffaacciilliittyyPilot scale manufacturing equipmentfor printing dye-sensitised solar cellsand organic solar cells directly ontoflexible materials.

•• CCAAVVEE22A next generation hybrid 2D and 3Dvirtual reality environment thatsupports information-rich analysiswith stunning immersive visuals andintuitive interaction tools.

The Monash Industry Open Day issponsored by the South East MelbourneInnovation Precinct (SEMIP), a partnershipbetween the Department of State

Development, Business and Innovation,Monash University, CSIRO, AustralianSynchrotron, Small Technologies Cluster,Melbourne Centre for Nanofabrication andlocal government municipalities of GreaterDandenong, Kingston, Knox and Monash.SEMIP aims to improve connections betweenbusinesses and between businesses andresearchers; providing potential forsignificant long term job creation in theSouth East Melbourne region.

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OPEN DAY FOR INDUSTRY

INSIDE THIS ISSUE

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PPaaggee 22

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Page 5

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Monash Centre for Electron Microscopy

Monash Centre for Additive Manufacturing

The term ‘New Economy' was first usedto describe high-growth industries onthe cutting edge of technology.

It’s now become shorthand for a vision of thefuture based on universal values and shapedby fast-converging social and economictrends. Many of these trends are driven byemerging technologies and demographicchanges. This has created massive complexityand a volatile operating environment forleaders and significant new opportunities fororganisations able to respond. These include:

• Activist shareholders demanding tangibleevidence of ‘shared value'

• Agile competitors creating new businessmodels to capitalize on a growing desireamong consumers for collaborativeconsumption rather than outrightownership

• Development of a number of growth-metricalternatives - the Happy Planet Index,Bhutan's Happiness Index, the EthicalMarkets Quality-of-Life Index - that betteracknowledge and reflect levels ofcommunity and environmental wellbeing

• The emergence of technologies and platformsthat enable rapid crowd-based fundraising,micro-loans and community-based currenciesthat bypass banks altogether

• Growing broad-based support forinvestments that produce social andenvironmental benefits as well as financialreturns, necessitating a rethink of how wedefine ‘value'

• The explosion of MOOCs (massive openonline courses) via Khan University, Udemyand strategic alliances that threaten therevenue streams of traditional universities

• Increasing pressure on insurers - and theirclients - add risk as significant weather eventswreak havoc on communities and costshareholders dearly (the World Bank releaseda report late last year warning of ‘a cascadeof cataclysmic changes' if the globalcommunity fails to act on climate change.)

Such activities reflect two things: a refusal toaccept the status quo, and a desire for a morehuman-centred, sustainable economic system.

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POSITIVE AGEING CONSULTATIONBaby Boomers, mature consumers,older adults, senior customers --whatever one names them - thismarket is large and growing!

We know that older people represent asignificant segment of our economy and thatmany have significant disposable income.

Kingston Council is embarking on aconsultation process to inform thedevelopment of their second positiveageing plan and is interested in the views of local business people to identify howbusinesses can be assisted to tap into thismarket. A short survey for businesses hasbeen prepared and can be completed on-line. Visit the Services and Support page onthe Kingston website at:www.kingston.vic.gov.au

The Council’s approach is based on theWorld Health Organisation’s “Global Age-Friendly Cities: A Guide”. The purpose ofthe Guide is to engage cities around theworld to become more ‘age-friendly‘ so asto tap into the potential that older peoplepresent for communities.

TThhee gguuiiddee rreeccooggnniisseess tthhaatt::

• the proportion of older people in ourcommunities is growing and willcontinue to grow (the City of Kingstonhas a higher than Victorian andAustralian average number of peopleover the age of 70)

• older people have much to contribute to their communities

• older people are involved with the fullgamut of life activities as leaders, parents,customers, employees, students and more

• facilitating positive ageing has impactsand benefits beyond the olderpopulation for the broader community.

Consultation will focus on eight interrelatedfactors which have been identified by theWorld Health Organisation as impacting on the experience of ageing, includingemployment.

If you would like to be involved in theconsultation, or would like moreinformation, you can visit the Council’swebsite: www.kingston.vic.gov.au or contactJenny Branton on 0417 532 344 or [email protected].

What is the ‘New Economy’?

2 A Business Bulletin for the City of Kingston

EditorialAs we approach the end of anotheryear, it is timely to look back at theobjectives that you set for yourbusiness at the beginning of 2013and assess whether those objectiveshave been met.

Did you take advantage of any of thebusiness development programs that wereprovided by the City of Kingston and theState and Federal governments? Theseprograms are delivered locally to make itas easy as possible for you to participate.

The Economic Development team iscurrently putting together acomprehensive program of businesseducation and networking events for 2014and would welcome any suggestions thatyou may have.

There will be a particular focus on the useof technology to improve businessefficiency. Business operators in everyindustry face a sometimes bewilderingarray of new digital opportunities.Kingston will be working with VECCI todeliver the Federal Government’s DigitalEnterprise Program which will includeinformation sessions, workshops andindividual coaching on all things digital.

Despite the uncertainty surrounding theroll-out of the national broadbandnetwork, there are many things thatbusinesses can do now with current andemerging technologies. Make 2014 theyear that you embrace the future – whichis really the present!

I hope you get a chance to take a breakover Christmas and the New Year andspend some quality time with family andfriends. We all need to take time torecharge the personal batteries.

“Entrepreneurs are contrarian value creators.They see economic value where others see heapsof nothing. And they see business opportunitieswhere others see only dead ends.”

Daniel Isenberg

Suzanne FergusonManager, Economic Development,

City of Kingston

The Workplace EmergencyManagement Manual (WEMM) WEMM is a simple online tool thatassists small to medium workplacesto create plans for emergencies. Itis the first of its kind in Australia,and is designed to makeemergency management planningmore accessible for smallerbusinesses that may not have theresources to undertake extensiveemergency plans.

WORKPLACE EMERGENCYMANAGEMENT PLANNING - WHYDO WE NEED IT?

All workplaces have potential risks thatexpose them to emergencies. Workplaceemergency management planning:• Provides early and accurate

identification of workplace hazards• Enables you to plan towards reducing

the impact of potential workplaceemergencies

• Helps fulfil duty of care• Assists with business continuity

planning

HOW DOES IT WORK?

This online tool takes you through theemergency management process step-by-step; creating a customised manual for yourbusiness. The tailored manual can be savedas a pdf or printed and inserted into thefolder as a complete, professional WorkplaceEmergency Management Manual. Themanual can be printed as often as is neededfor the term of the registration.

HOW TO GET STARTED?

Simply log-on(http://wemm.e3learning.com.au/content/about/) to WEMM today, and make yourbusiness better prepared for anyemergency.

This tool was created by the MetropolitanFire & Emergency Services Board,Melbourne, in partnership with CGUInsurance and E3 Learning.

A Business Bulletin for the City of Kingston 3

SUNSMART TRAINING - WORKPLACE EDUCATION PROGRAM In Australia it is estimated thatapproximately 200 melanomasand 34,000 non-melanoma skincancers per year are due tooccupational exposure toultraviolet (UV) radiation.

SunSmart is currently taking bookingsfor its Workplace Education Program(WEP). This program is designed to assistVictorian businesses and organisationsfulfill their legislated Occupational

Health & Safety responsibilities, as wellas supporting their efforts to beSunSmart workplaces. Aimed towards both outdoor andindoor workers, the program comprisesa 1 hour or 1.5 hour face-to-face groupsession with an experienced facilitator,anywhere in Victoria.

You can view more information, visithttp://www.sunsmart.com.au/protecting_others/at_work/workplace_education_services/.

TToo ddiissccuussss oorr bbooookk aa sseessss iioonn,, ccoonnttaaccttEEmmmmaa WWhhiittee oonn ((0033)) 99663355 55114488 oorreemmaaiill:: ssuunnssmmaarrtt@@ccaanncceerrvviicc..oorrgg..aauu..

Kingston Business Women’s Network Luncheon

To visit the eventsPage on ourwebsite, please scanthe QR code.

For more details visit:

www.kingston.vic.gov.au/business Phone : 9581 4735


When do I have to give a refund? Under the Australian ConsumerLaw (ACL), when a product orservice fails to meet a consumerguarantee, your obligation toprovide a type of remedy willdepend on whether the failure is major or minor.

A MMaajjoorr FFaaiilluurree with a product orservice is when:

• a reasonable consumer would nothave bought the product or acquiredthe service if they had known aboutthe problem

• the product is significantly differentfrom the description, sample ordemonstration model shown to theconsumer

• the product or service supplied issubstantially unfit for its normalpurpose and cannot be made fitwithin a reasonable time

• the product is unsafe or the servicesupplied has created an unsafesituation.

WWhheenn tthheerree iiss aa mmaajjoorr ffaaiilluurree wwiitthh aa pprroodduucctt,, tthhee ccoonnssuummeerr ccaann cchhoooossee ttoo::

• reject it and choose a refund oridentical replacement, or

• keep the product and ask forcompensation for any drop in itsvalue caused by the problem.

WWhheenn tthheerree iiss aa mmaajjoorr ffaaiilluurree wwiitthh aa sseerrvviiccee,, tthhee ccoonnssuummeerr ccaann cchhoooossee ttoo::

• keep the contract and getcompensation for the difference invalue between the service deliveredand what they paid for, or

• cancel the service and get a refund forany unconsumed services.

In either circumstance, the consumer canseek compensation for any otherreasonably foreseeable loss or damage.

MMiinnoorr ffaaiilluurreess

A minor failure occurs when a problemwith a product can be fixed easily and in areasonable time and does not have thecharacteristics of a major failure.

In the case of a minor failure, you canchoose between providing a repair oroffering the consumer a refund or anidentical replacement (or one of similarvalue if it is reasonably available).

If you have identified a minor fault, buthave not been able to fix it within areasonable time, the consumer can chooseto get the job done elsewhere and chargeyou reasonable repair costs.

Alternatively, if the fault cannot berepaired within a reasonable time, or atall, the consumer can choose to reject the

product and demand a refund, replacement, or the difference in value.AA rreeffuunndd ffoorr `̀cchhaannggee ooff mmiinndd’’ iiss uupp ttoo yyoouu..

‘‘NNoo rreeffuunndd’’ ss iiggnnss aarree uunnllaawwffuull..

Be careful about what you say toconsumers about their refund rights. This includes the wording of any signs,advertisements or any other documents.

Signs that state ‘No refunds’, ‘No refundon sale items’ and ‘Exchange or creditnotes only’ are unlawful because theyimply that it is not possible for consumersto get a refund under any circumstance –even when there is a major problem witha product.

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Kingston Business Women’sNetwork Luncheon onWednesday 13 November Withkeynote speaker – Dr Rosemary McCallumDr Rosemary McCallum PhD, Abundant LifeSolutions, helps people create exceptionallives that are balanced and harmonious inmind, body and spirit, to overcome limitedthinking and become visionaries for theirown lives.

Activating the Exceptional in YOU

Lifestyle Home and Living store – Charman Rd, Cheltenham

Dr Rosemary McCallum

The event includes a special ‘RetailShowcase’ highlighting the hidden gems of exceptional Kingston retailers. Join usfrom 11am to explore and discover theRetail Showcase.

Date: Wed 13th November 2013Time: 12.00pm - 200pmVenue: Hemisphere Conference Centre

488 South road, MoorabbinCost: $49 per person (inc GST) - 2 course meal and one complimentary glass of wine.RSVP: 6th Nov by booking online at: www.kingston.vic.gov.au/business/Events-Workshops






Retailers migrate online to keep up with trendsResearch indicates that bricks-and-mortar retailers have beenslow to adopt multichannelstrategies, overlooking theopportunities available in newonline strategies.

Many bricks-and-mortar stores havelagged behind online retailers. This isgradually changing, however, astraditional retailers migrate online tocomplement their existing sales.

Heavy investment into new e-commerceplatforms has assisted traditionaloperators to evolve into successful ‘bricksand clicks’ retailers, winning back marketshare from online-only retailers thatpreviously dominated the online market.IBISWorld research indicates thesemultichannel retailers now account for42.8% of online women’s clothing salesin Australia and are quickly gainingground on the online only retailers,which represent 57.2% of sales. *

Australian retailers still lag significantlybehind our international counterpartsthat have migrated online. Globalretailers generally offer competitiveprices, wider product ranges andadvanced online platforms.

Despite this, the outlook for domesticretailers is optimistic, as continuedinvestment in online platforms isexpected to contribute to strongerconsumer demand. As our retailersstrengthen their market presence, it isanticipated that competition frominternational online retailers will soften,while the growing use of smartphonesand tablets for mobile shopping willfuel demand.

To ensure you keep up with this changingconsumer behaviour, consider furthertraining in your online presence and theopportunities e-commerce can bring.

In 2014 Kingston Council is partneringwith VECCI, the Victorian EmployersChamber of Commerce and Industry todeliver free online training to Kingstonbusinesses. More details on this trainingis included in this Bulletin, see Page 6.

*SOURCE: IBISWorld Pty Ltd

THE CHRISTMAS CUSTOMERChristmas is a critical tradingperiod for most retailbusinesses with many retailersmaking the bulk of theirprofits during these crucialfew weeks.

As you are setting up your store forChristmas, keep in mind that yourChristmas customer is probablydifferent from your day-to-daycustomer. Your day-to-day customer is likely to be someone who knows,understands, enjoys, and uses themerchandise you sell. Your Christmascustomer isn't usually the end-user,they are a gift-giver!

Christmas customers are shopping witha specific problem to solve. Provide thesolution to their problem and you havemade a sale. Display and sign yourmerchandise to make the experiencesuper easy for your Christmas customerto find the gift they are looking for.

Research indicates that storeenvironment is an important elementin retailing given that around 70% ofpurchases are an impulse or unplannedpurchase. Think about the way yourshop is laid out with Christmasmerchandise. Which products arecustomers most likely to visit you for?Consider putting these further fromthe door, while putting ‘impulse’ itemsnear the till and enticing products bythe door.

Great customer service becomes evenmore important during the Christmasperiod. Your customer may be a littlemore stressed than usual and givingfantastic service is amongst the bestways to relieve this stress and make thecustomer want to return to your store.

Industrial Symbiosis is a mutuallybeneficial relationship betweenindustrial enterprises to optimisethe use of resources, create value,drive productivity, reduce costs,improve environmentalsustainability and maximiseresource and asset utilisation. Inparticular, it includes a focus on therecovery and use of by-productresources, energy, water andunderutilised capacity that wouldotherwise be wasted.

Kingston Council is committed tosupporting initiatives that drive totalcost reductions or total revenueincreases for businesses, throughredirection of waste streams and theadoption of processing options whichconsume less expensive inputs.

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Creating New BusinessOpportunities for Industry

Kingston businesses will soonhave access to a new trainingprogram aimed at helpingorganisations become moredigitally aware.

Under Federal Government funding,Kingston has joined with other keycouncils and the Victorian Employers’Chamber of Commerce and Industry(VECCI) to provide this traininginitiative to local businesses.

Business owners and their employees willhave the opportunity to attend thetraining programs which will runthroughout a two year period. There willalso be one-on-one mentoring servicesavailable throughout the program.

Training will range from informationon developing an e-strategy to globalonline opportunities and managingcustomer relationships online.

A full training schedule will beavailable later this year.

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Online training on the way forbusinesses

EmploymentStart up Programfor Business - NOW OPEN

The State Government hasrecently launched a newemployment program aimed atsupporting young unemployedpeople into jobs and training.

The Employment Start Up for Businessprogram offers a direct response toVictorian small and medium sized (SME)businesses that are experiencing difficultyin filling job vacancies. The program willassist eligible small to medium businessesacross Victoria to employ young peopleaged between 15-25 years.

Each new employment placement will befull time, of at least 30 hours per week,and will involve accredited training for thenew employee that is appropriate to theworkplace and the job description.The program offers up to $4,000 for eachsuccessful employment placement. Fundingwill support employers with therecruitment process and with the trainingand retention of a new young employeewithin their business.

For more information on this grant andhow to apply, visit the Business Victoriawebsite.http://www.business.vic.gov.au/grants-and-assistance/employment-start-up-for-business


Australian companies can apply toprovide goods or services to the Rio2016 Olympic and Paralympic Gamesthrough the newly launchedprocurement website. Companies canpre-register to become a potentialprovider of products or services to theGames using a portal on the official Rio2016™ website, which details selectioncriteria as well as required goods andservices. Visit: www.rio2016.com/en.

Pre-registered companies can participatein the Supplier Development Programwhich walks potential providers throughsustainability requirements and otherdetails. “Through the SupplierDevelopment Program, we intend tostrengthen relationships with suppliers inorder to use the demand of the Rio 2016Olympic and Paralympic Games toencourage the sustainable developmentof the national market,” Rio 2016™ saidon its website.

The website also details the suppliermanagement framework for companies

that qualify as providers.

The Australian Trade Commission(Austrade) in Brazil can assist Australiancompanies with finding local partners.They stated that there is a strong pushfrom the organisers for the developmentof the local industry so a partnership withlocal companies will be key for winningsome of the contracts.

Australian companies have adistinguished track record when it comesto record helping host nations stageglobal sporting events. At the 2012Olympic Games, 46 Australian companieshelped London stage the Games,including FCT Flames which engineeredthe iconic Olympic Cauldron unveiled atthe Opening Ceremony.

Contracts won by Australian companies at the 2012 Olympic Games include thedesign of the Athletes Village, audiosystems design, lighting consultation andsecurity advice as well as cleaning andwaste management services andmanaging the volunteer workforce.

MelbourneBusiness AwardsGala BreakfastWho will be named Business of theYear? The answer to that questionwill be revealed on December 6th at the Melbourne Business Awards’annual gala breakfast.

Six local companies will vie for theprestigious award at this festive end of year event.

The awards were established in 1992 as a forum to recognise the achievements ofsmall to medium businesses operating inMelbourne’s south eastern region.

Vying for the 2013 Business of the Year title will be south eastern based businesses:

•• PPrrooffeess ss iioonnaall DDiivviinngg SSeerrvviicceess whospecialise in commercial diving

•• OOmmnniiCCoonnnneecctt providers of Data Centre facilities andTelecommunications Carrier services.

•• GGrraassSSppoorrttss AAuussttrraalliiaa who offerexpert design and construction ofsynthetic grass surfaced facilities

•• HHeellllaa AAuussttrraalliiaa manufacturer ofautomotive lighting equipment andprovider of LED lighting solutions

•• EExxhhaauusstt CCoonnttrrooll IInndduussttrriieess the airand noise pollution control specialists

•• BBrreeaaddssoolluuttiioonnss creators of innovative'ready to bake' bread products

•• HHeeuucchh specialists in Industrial Coolingand Transport refrigeration

•• SSllaatttteerryy && AAccqquurrooffff builders craftingbeautiful stairs cases since 1920

Melbourne Business Awards chairman GeoffLawyer says, “Melbourne’s south east regionis one of the most commercially dynamic andinnovative industrial centres in the country,the base for thousands of great businessesand entrepreneurs.

The Melbourne Business Awards exist torecognise and reward these businessmen and women who continue to push theboundaries of commerce and industry.”

The Business of the Year will be announcedat the gala breakfast held at HemisphereConference Centre, 488 South Road,Moorabbin, on Friday, December 6th

For more information about the MelbourneBusiness Awards, or to book tickets for thegala breakfast, please visit:www.melbournebusinessawards.com.au.


Rio 2016 Olympicslaunches portal forpotential Games suppliers

Support Kingston’s annual end ofyear celebrations and promote yourlocal business to the community.

Advertisements promoting local businesseswill be seen by more than 7000 communitymembers on a big screen at this year’s Cityof Kingston’s Carols by the Bay on Sunday15 December at the Peter Scullin Reserve,Mordialloc.

For an affordable cost, your business has thechance to advertise on the ‘big screen’ truckat this evening event. You can also considersponsorship of the event. There are a variety

of packages available which include benefitssuch as:• on site presence as a presenting partner• event naming rights• VIP tickets to the event along with an

invitation to the VIP reception whereyou can meet the stars of the show!

FFoorr mmoorree iinnffoorrmmaattiioonn aabboouutt hhooww yyoouuccaann aaddvveerrttiissee,, oorr ffoorr ssppoonnssoorrsshhiippooppppoorrttuunniittiieess ffoorr tthhiiss eevveenntt oorr aannyy ooffCCiittyy ooff KKiinnggssttoonn’’ss mmaajjoorr ffeessttiivvaallss ,, ccaalllltthhee FFeessttiivvaall aanndd EEvveennttss tteeaamm oonn 9955881144775544 oorr eemmaaiilleevveennttss@@kkiinnggssttoonn..vviicc..ggoovv..aauu

AN OPPORTUNITY TO SUPPORTCAROLS BY THE BAY

For information regarding any of the articles included in this newsletter please contact Suzanne Ferguson on 9581 4712, PO Box 1000 Mentone 3194

DISCLAIMER The information in this publication is given in good faith and hasbeen derived from sources believed to be reliable and accurate.However, the City of Kingston does not accept any liabilitywhatsoever for its contents or the use of the information.

community inspired leadership

community inspired leadership

What’s on in Summer• Kingston Farmers’ Market - 2nd Nov, 7th Dec, 1st Feb.

• Kingston Business Women’s Network Luncheon- Wednesday 13th November

• Melbourne Business Awards Gala Breakfast - Friday 6th December

• Carols by the Bay - Sunday 15th December

• Monash Open Day for Industry - Tuesday 17th December

• Kingston Pre-Xmas Farmers’ Market- Sunday 22nd Dec, 8:00am to 12:30pm

As technology evolves it is important to stay up todate. Council has undertaken a redevelopment of itsbusiness website to enhance the options and featuresavailable for the best possible user experience.

The new business website allows for a professional look,easy navigation of content, a new Business Directory, socialmedia sharing and interactive communication with Council’sbusiness team.

Take a look for yourself at:http://www.kingston.vic.gov.au/business/Home

Kingston Council has a new Business website!

The Kingston Business Directory can assist to find goodsand services locally and support our Kingston economy.

If you are a business in Kingston, you can list for free, findother businesses to partner with and subscribe to Council’smailing list for information on business programs and events.

List your Kingston based business on the free online Directoryand gain the benefits of increased search engine optimisation

to your own company website as well as making it easier forcustomers to find you.

Our new online Business Directory provides the opportunity tocreate a whole new look for your business - and be noticed!

• Register for free- Boost the SEO of your own website!

• Make sure customers find you!

• Join our mailing list.

Free Online Business Directory