KISS 101MEDIA PACKQ3 2014

TOPLINE HIGHLIGHTS – Q3 2014

• KISS 101 has 494,000 listeners • On average listeners listen to KISS for 6.2 hours a week• In total KISS listeners listen for over 3 million hours each week• KISS has a market share of 6.1% amongst all adults 15+• KISS is commercial market leader for reach and share amongst 15-24s 15-

34s and 15-44s• Our strongest audience is 15-44s in which we are commercial market leader

with 396,000 listeners• KISS 101 has 249,000 ABC1 listeners and 344,000 Housewives/main

shoppers• Rickie, Melvin and Charlie in the Morning reaches 202,000 listeners• Jez from 9am-12pm reaches 250,000 listeners• Neev on 12-3pm and reaches 223,000 listeners• Live@Kiss with Michael & Andria from 3-7pm reaches 282,000 listeners• KISS 101 is part of KISS UK which reaches 4.9 million adults across the UK

every week

Source: RAJAR Q3 2014

KISS 101:DEMOGRAPHIC PROFILE

Sex Class Age

43 5037

57 50

27

17

20

15-24

45+

Female

Male ABC1

C2DE

25-34

35-44

Source: RAJAR Q3 2014

%

KISS 101 BBC Radio 1

Heart West Country

Capital South Wales

The Breeze Nation Radio

106 JACKfm

37 38

19 34

16 29

22

27 27

20

27

19

33

22

17 18

22

16

13

16

17

20 17

39

23

53

22

38

15-24 25-34 35-44 45+

AGE VS. COMPS

Source: RAJAR Q3 2014

%

WEEKLY REACH ADULTS: KISS VS. OTHER STATIONS IN IT’S TSA

KISS 101 Heart West Country*

Capital South Wales*

106 JACKfm (Bristol)*

The Breeze South West*

Nation Radio*

494

433

180

114 101 96

Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA

000s

WEEKLY REACH 15-24: KISS VS. OTHER STATIONS IN IT’S TSA

KISS 101 Heart West Country*

Capital South Wales*

Nation Radio* 106 JACKfm* The Breeze South West*

181

83

62

28 2516

000s

Source: RAJAR Q2 2014* Station TSA doesn’t cover all of KISS TSA

WEEKLY REACH 15-34: KISS VS. OTHER STATIONS IN IT’S TSA

KISS 101 Heart West Country*

Capital South Wales*

Nation Radio* 106 JACKfm* The Breeze South West*

314

168

110

60 5135

000s

Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA

WEEKLY REACH 15-44: KISS VS. OTHER STATIONS IN IT’S TSA

KISS 101 Heart West Country*

Capital South Wales*

Nation Radio* 106 JACKfm* The Breeze South West*

396

264

138

75 7148

000s

Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA

% OF KISS LISTENERS WHO LISTEN TO OTHER STATIONS

41%

28%

17%

6%

8%

BBC Radio 1Heart West Country*Capital South Wales*The Breeze South West*Nation Radio*106 JACKfm*

Source: RAJAR Q3 2014

KISS 101 TRANSMISSION AREA