Q3 2014 MEDIA PACK

THE MAGIC AUDIENCE Q3 2014

• Magic reaches 1.96 million listeners every week.• Magic listeners tune in for a total of 10.4 million hours every week.• Magic has a share of 5.1%. • Magic is commercial market leader amongst Adults 25+ for reach, with

1.7 million listeners tuning in.• 50% of Magic listeners are aged 15-44 and 50% aged 45+• 58% of Magic listeners don’t listen to Heart or Capital.• The average age of a Magic listener is 44. • Magic 105.4 reaches 2.9 million listeners across the UK by other

platforms such as Sky and Freeview.• Listeners across the country tune into Magic 105.4 for 14.5m hours

each week.

Source: RAJAR Q3 2014 Average Age Base: All Respondents

PROGRAMMING HIGHLIGHTS

• Magic in the Morning reaches 781,000 listeners and has an audience share of 4.6%, between 0600-1000.

• More Music Drivetime with Nick Snaith reaches 615,000 and has a 4.3% market share on weekdays at 1700-2000.

• Gary Vincent is commercial number one in hours with 857,000 listeners tuning in for 2.1m hours each week and a share of 5.1% between 1000-1400.

• Angie Greaves attracts 659,000 between 1400-1700, pulling in a commercial market leading share of 5.9%.

• Mellow Magic is the number 1 commercial music show every evening for reach and share.

• Denise van Outen has 146,000 listeners every Saturday 1300-1500 and is commercial number 1 in hours and share for Adults 25+, with 5.3% share.

• Kim Wilde is commercial number one with 346,000 listeners between 1000-1400 on Sundays, and a market share of 7.1%.

• Rick Astley draws 160,000 each week and is commercial number 1 with a 7.0% share.

Source: RAJAR Q3 2014

OUR AUDIENCE…

15-2

4

25-3

4

35-4

4

45-5

4

55-6

4

65+-50

50

150

250

350

450

550

218

412340

393

258

337

Source: RAJAR Q3 2014

Women; 1079

Men; 880

ABC1; 1197

C2DE; 762

• 25-54 year olds are our strongest audience.• 61% of listeners are affluent ABC1’s. • Females account for 55% of the Magic audience.• Magic has an average age of 44

Source: RAJAR Q3 2014 Average Age Base: All Respondents

MON-FRI WEEKLY REACH IN LONDON

Source: RAJAR Q3 2014 Magic 105.4 TSA

Magic in the Morning 0600-

1000

Mid Mornings with Gary Vincent

1000-1400

Afternoons with Angie Greaves

1400-1700

More Music Drivetime 1700-

2000

Mellow Magic with Danny

Pietroni 2000-2400

781857

651615

436

WEEKLY REACH IN LONDON

Source: RAJAR Q3 2014 Magic 105.4 TSA

Capital London

Magic 105.4 (Lon-don)

Kiss 100 FM

Heart London

Classic FM

LBC 97.3 Total Absolute

Radio

Smooth Radio

London

XFM London

Capital XTRA (Lon-don)

1,999 1,9591,805

1,4481,327

967799 742

417323

MARKET SHARE IN LONDON

Capital London

Magic 105.4

(London)

LBC 97.3 Kiss 100 FM

Classic FM

Heart London

Total Absolute

Radio

Smooth Radio

London

Capital XTRA

(London)

XFM London

5.3% 5.1% 5.1%

4.5% 4.3%3.9%

2.1% 2.1%

0.8% 0.7%

Source: RAJAR Q3 2014 Magic 105.4 TSA