Q4 2013 MEDIA PACK

THE MAGIC AUDIENCE Q4 2013

• Magic reaches 1.8 million listeners every week.• Magic listeners tune in for a total of 9.8 million hours every

week.• Magic has a share of 4.8%. • 55% of Magic listeners are aged 15-44 and 45% aged 45+• 51% of Magic listeners don’t listen to Heart or Capital.• The average age of a Magic listener is 42.• Magic 105.4 reaches 2.8 million listeners across the UK• Listeners across the country tune into Magic 105.4 for 15m

hours each week.

Source: RAJAR Q4 2013 Average Age Base: All Respondents

PROGRAMMING HIGHLIGHTS

• Magic Breakfast with Neil Fox reaches 709,000 listeners, and has an audience share of 3.9%, between 0530-0900.

• More Music Drivetime with Angie Greaves reaches 587,000 and has a 4.6% market share on weekdays at 1700-2000.

• Gary Vincent attracts 733,000 listeners each week and is commercial market leader amongst adults 25+ with 685,000 tuning in between 0900-1300.

• Paul Phear is the commercial number one for adults 25+ between 1300-1700, pulling in an audience of 699,000 and a market share of 4.6% of this audience.

• Mellow Magic is the number 1 commercial music show every evening for total hours and market share.

• Denise van Outen has 130,000 listeners every Saturday 1300-1500, tuning in for 138,000 hours each week.

• Kim Wilde reaches 276,000 listeners between 1000-1400 on Sundays, and has a market share of 4.5%.

• Rick Astley draws an audience of 130,000 tuning in each week and a market share of 5.1%.

Source: RAJAR Q4 2013

OUR AUDIENCE…

15-2

4

25-3

4

35-4

4

45-5

4

55-6

4

65+-50

50

150

250

350

450

550

210

415

334 342

249207

Source: RAJAR Q4 2013

Women; 951

Men; 805

ABC1; 1148

C2DE; 609

• 25-54 year olds are our strongest audience.• 65% of listeners are affluent ABC1’s. • Females account for 54% of the Magic audience.• Magic has an average age of 42

Source: RAJAR Q4 2013 Average Age Base: All Respondents

MON-FRI WEEKLY REACH IN LONDON

Source: RAJAR Q4 2013 Magic 105.4 TSA

Neil Fox 0530-0900

Gary Vincent 0900-1300

Paul Phear 1300-1700

Angie Greaves 1700-2000

Mellow Magic 2000-2400

709 733699

587

457

WEEKLY REACH IN LONDON

Source: RAJAR Q4 2013 Magic 105.4 TSA

Capital London

Kiss 100 FM

Magic 105.4

Heart London

Classic FM

LBC 97.3

Abso-lute

Radio London

Choice FM

London

Smooth Radio

London

XFM London

2,156

1,825 1,7561,557

1,306

958

593470 441 440

MARKET SHARE IN LONDON

Capital London

LBC 97.3 Magic 105.4

Kiss 100 FM

Heart London

Classic FM

Absolute Radio

London

Capital XTRA

Smooth Radio

London

XFM London

5.0 5.0 4.8 4.6

3.73.4

1.3 1.3 1.1 0.9

Source: RAJAR Q4 2013 Magic 105.4 TSA