kitty ferreira ss15 lookbook
DESCRIPTION
Award winning sustainable womenswear. Upcycled fabrics and silks eco-dyed with pomegranate and onion skins. Made in London, UKTRANSCRIPT
S S 1 4K I T T Y F E R R E I R AM A D E I N L O N D O N
K I T T Y F E R R E I R AM A D E I N L O N D O N
Womenswear designer Valerie Goode for Kitty Ferreira is an ethical and sustain-able boutique brand producing an elegant collection made from upcyled fabrics and luxury silks, eco- dyed by hand with pomegranate and onion skins.
Kitty Ferreira sources exclusively in the UK. Valerie is keen on support-ing UK manufacturing and having zero carbon footprint. The wom-enswear brand merges the use of ethical values with high end finishing, providing a delicate and sophisticated collection perfect for the spring and summer .
“Ethical fashion has never looked so exciting, so wearable. I like the idea that each piece can easily slot into your existing wardrobe, dressed up or down for work and play. That is the beauty, that it is not obviously ethical or made in a sustainable way; she (the customer) is quietly confident after all. I like to think that fashion can transcend an era, style, but tell a story based on values.”
Valerie is of Caribbean descent, and believes in embracing her culture though the Kitty Ferreira brand; the name is derived from her grandmother. “My grandmother had a mini farm in her yard. With a cockerel, hens and small pigs. My parents when they came to this country, brought that self-sufficiency with them, growing herbs, fruits and vegetables in our garden. Living in a city, owning a garden is seen as a luxury so naturally less and less people know and understand the value of growing their own produce. It seemed fitting I infuse food with this collection; naming a cou-ple of pieces after herbs we use in daily cooking e.g. Saffron Shirt, Cinnamon Shirt”
A graduate of the London College of fashion, Valerie has worked for sever-al suppliers to mid market retailers across multi-products also with Product Development experience at Burberry, and as a Senior Designer based in China.
“Upcycling is a little more eco friendly than recycling. It’s about turning waste fabrics or end of lines into new products of better quality and environmental impact. Essentially these fabrics have been saved from entering landfills. We are looking at implementing a holistic ‘cradle to cradle ‘ approach and work-ing with food outlets and supermarkets to utilise their fruit and veg waste.”
Kitty Ferreira clothing will soon be located in deluxe boutiques all around London.
Kitty Ferreira – don’t throw away your pomegranate or onion skins, wear them!
DELICE DRESSKFSS 1036
A versatile number made from light-weight, upcycled British wool featuring hand-dyed silk sleeves and cut away waistband. Perfectly positioned side pleats flatters any shape. Can be worn equally as well for office-2-evening and just about any occasion. You’ll get plenty of wears out of this.
100% wool. Sleeves: 100% silk organza eco-dyed by hand with pomegranate and onion skins.Lining: 100% acetate
Dry clean only
Made in UK
POMONION COATKFSS 1034
This Delicious trans-seasonal coat is hand dyed in London using pome-granate and onion skins, featuring 2 side patch pockets. Superior garment quality with French seaming throughout.
100% silk gazar. Lined with undyed silk organza.
Dry clean Only
Made in UK
PETAL DRESSKFSS 1013
Pretty upcycled dress, featuring wrap over V- neck and gathered side seam. 100% silk sleeves.
100% polyester. Sleeves: 100% silk chiffon. Lining 100% acetate
Dry clean only
Made in UK
POMONION DRESSKFSS 1055
This cocktail dress has been eco- dyed by hand with pomegranate and onion skins. Featuring pleated front drawn in at the wait, side pockets and bubble hem.
100% silk satinLining: 100% silk
Dry clean only
Made in UK
POMONION SHIRTKFSS 1057
Simple collarless shirt in a stunning hard to find colourway. It’s yellow, gold with a hint of green...depending on which way the sun is facing... Superior garment quality with French seaming throughout. Hand dyed in London us-ing pomegranate and onion skins.
100% silk satin
Dry clean only
Made in UK
TWICE SHY SKIRTKFSS 1059
This versatile skirt can be worn ei-therway depending on your mood. Featuring lime green front panel and teracotta coloured back panel.Made from upcycled British wool.
100% wool. Lining: 100% acetate
Dry clean only
Made in UK
CINNAMON SHIRTKFSS 1058
Sheer shirt with concealed button stand, softly curved back yoke and signature pocket flaps.
Superior garment quality with French seaming throughout.
Made from upcycled silk sourced in the UK.
100% silk
Dry clean only
Made in UK
SPICE SHIRTKFSS 1046
Exclusive collarless shirt with a trimmed concealed button stand, softly curved back yoke and signature pocket flaps.
Superior garment quality with French seaming throughout.
Made from upcycled and hand dyedsilk sourced in the UK.
100% silk georgette 100% silk organza eco-dyed with pomegranate and onion skins
Dry clean only
Made in UK
Each piece made from our hand dyed silks creates this beautiful, unique
print which varies slightly for every garment, creating a real air of exclusivity and individuality.
“
”Valerie.Goode
creative md
POMONION TROUSERKFSS 1042
This is a seriously cool pair of silk trousers, featuring shorts lining, pressed seams and pockets front and back. Hand dyed in London using pomegranate and onion skins.
100% silk gazar. Lining (shorts): 100% silk
Dry clean only
Made in UK
ZEPHANIAH TROUSERKFSS 1039
Beautifully tailored trouser wears well as a dress and casual pant, featuring side vents.
Made from a lightweight upcycled British wool, sourced in the UK.
100% wool
Dry clean only
Made in UK
POMONION SHORTSKFSS 1072
Beautiful shorts featuring side and back pockets with concealed side opening. Eco-dyed by hand with pomegranate and onion skins
100% silk gazarLining: 100% silk
Dry clean only
Made in UK
LACE SHORTKFSS 1060
Cute dressing shorts featuring side pockets and concealed side opening.
Made from an upcycled, beautifully embroidered lace, sourced in the UK.
Embroidered polyester lace. Lining: 100% acetate
Machine wash cool
Made in UK
SAFFRON SHIRTKFSS 1016
Clean, collarless shirt with concealed button stand, softly curved back yoke and signature pocket flaps.
Superior garment quality with French seaming throughout.
Made from upcycled 100% silk, sourced in the UK.
Dry clean only
100% silk
Made in UK
DOLLY SHIRTKFSS 1057
Entry price point shirt, featuring signature pocket flap. Made from upcycled polyester, sourced in the UK. French seamed throughout.
100% polyester
Machine wash cool
Made in UK
PETAL SKIRTKFSS 1009
Pretty soft separate featuring below the knee styling. Made from an upcycled applique material sourced in the UK.
100% polyesterLining 100% acetate
Machine wash cool
Made in UK
BACKLESS JUMPERKFSS 1010
Sultry backless jumper featuring front yoke and back tie. Made from upcycled viscose jersey, sourced in the UK.
100% viscose jersey
Machine wash cool
Made in UK
LACE SKIRTKFSS 1060
Made from an upcycled, beautifully embroidered lace, sourced in the UK.
Embroidered polyester lace. Lining: 100% acetate
Machine wash cool
Made in UK
The value in upcycling has been practiced by our grandmothers
long before it became a fashionable term.
“
”Valerie.Goode
creative md
E t h i c a l . E l e g a n t . S u s t a i n a b l e . S e x y
W h e r e a r e y o u r v a l u e s ?
Valerie.Goode creative md
K I T T Y F E R R E I R AM A D E I N L O N D O N
www.kittyferreira.co.uk
Va l e r i e . G o o d e creative md
+ 4 4 . ( 0 ) 7 8 0 1 . 7 9 4 8 8 [email protected]
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