kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

POSTCARDS FROM THE FUTURETomorrow’s Global Citizens and Digital Creativity

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

kjærGLOBAL

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

Family Holiday in Norway - Photo: Harald Brekke

Organisations need to rethink why they exist and why people should engage with them

NAVIGATING COMPLEXITY

San Francisco Museum

of Modern Art - Rendering: Snøhetta

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

RIGHT• Intuition• Creativity• Vision

LEFT• Facts• Logic• Pragmatism

Whole Brain Thinking – Kjaer G

lobal © 2013

1. SCIENTIFICProfit

MULTIDIMENSIONAL THINKING

2. SOCIALPeople

3. EMOTIONAL Planet

4. SPIRITUALPurpose

2. SOC

IAL

3. EMO

TION

AL

4. SPIRITU

AL

1. SCIEN

TIFIC

To create ‘future proof’ strategies, it is essential to embrace all four dimensions

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

TREND ATLAS 2025+

2. SOC

IAL

3. EMO

TION

AL

4. SPIRITU

AL

1. SCIEN

TIFIC

UNIVERSAL VALUES

CARING ORGANISATIONS

MEANINGFUL EXPERIENCES

POLITICS & LEGISLATIONS ENVIRONMENT

A BETTER WORLD

QUALITY OF LIFE

TECHNOLOGY ECONOMIC DRIVERS

PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION

POSITIVE WELLBEING

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

KEY MACRO TRENDS

2. SOC

IAL

3. EMO

TION

AL

4. SPIRITU

AL

1. SCIEN

TIFIC

* RADICAL OPENNESS

* THE GLOBAL BRAIN

* DIGITAL TRANSFORMATION

* SMART LIVING

* GLOBAL CITIZENS

* CREATIVE COMMUNITIES

* NEW MODELS

* WELL(BEING) 4.0

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

RADICAL OPENNESS - Reputation Economy & Going Social

beyondtransparency.org

GE finalist - Best Fortune 500 Brand on Social M

edia 2015

In the reputation economy, businesses have to work harder to be noticed – and trusted

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

Intelligent systems and real-time ‘collaborative networks’ foster new behaviours and alliances

THE GLOBAL BRAIN - ‘Big Data’ Analytics & Real-Time Solutions

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

DIGITAL TRANSFORMATION - Instant Everything & MultichannelPhoto: IKEA Augm

ented Reality App

Digital transformation is not a destination but a journey in which technology is key to high performance

Photo: Google Cardboard VR Headset

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

Cloud technologies will evolve as mobile diagnostic apps and biofeedback becomes the norm

SMART LIVING - Internet of Everything (IoE) & Iterative ImprovementTandem

diabetes.com

‘101 Revolutionary Ways to Be Healthy’ App

Nike’s High-Tech Fuel Wristband

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

GLOBAL CITIZENS - Mobile Millennials & Hyper Connectivity

Global Citizens are digital natives who set new standards in virtually all areas of society and business

1985-2010 WORKFORCE 2.0

2010-2020 WORKFORCE 3.0

Source: Global Talent Rally, CIFS, 2010

Photo: Mariana G

arcia

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

CREATIVE COMMUNITIES - Betapreneurship & Lifelong Learning (Education 4.0)

In-house entrepreneurship fosters personal autonomy and innovation to transform business models

Photo: Hyper Island

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

NEW MODELS - Betterness & Circular EconomySource: thegreatrecovery.com

2013

When people and businesses collaborate they do good through ‘deep’ engagement and participation

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

WELL(BEING) 4.0 - Purpose Driven Leadership & Meaningful Storytelling

Tomorrow’s map of success will have mindful leadership and authentic storytelling at its core

Photo: The School of Life London

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

ME

WE

RESILIENCESmart Living

REPUTATIONRadical Openness

THE

4Ps

Mindset M

ap Illustration 2013 © Kjaer Global

INNOVATIONGlobal Citizens

BETTERNESSNew Models

People Planet

Profit Purpose

ACCESSThe Global Brain

Emotional Touch PointsRational Touch Points

CONNECTING THE DOTS

DISRUPTIONCreative Communities

ENGAGEMENTWell(being) 4.0

GLOBAL SUSTAINERS

WELLBEING HUNTERS

CREATIVE COLLABORATORS

TECHNOLOGY OPTIMISERS

COLLABORATIONSmart Living

NEW CHANNELSDigital Transformation

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

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CONCLUSIONPhoto: I Billboard W

orker – unknown source

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

Experiences that offer meaning and value – at every level – are key to success in the 21st century >>>

kjærGLOBAL

11_2015 | Oracle | Postcards from the Future 2020+ | kjaer-global.com

MAKE THE FUTURE HAPPEN

alk@kjaer-global.com

THE BOOK EXPLORES

- Key trend forecasting methods

- How to spot trends

- Using a Trend Toolkit

- How to create your own Trend Atlas

- Major trends to 2030+

- Future scenarios & tomorrow’s people

- Trend Management in action

- Industry case studies