kjp almeria horticulture collaboration 2015 final
TRANSCRIPT
On international collaboration in horticulture
Krijn Poppe l senior economist LEI Wageningen URAlmeria, September 2015
Staff >6.000
Turnover € 658mln
Wageningen UR
Facts
2nd Biotech
city in the world
Students >9.000
Countries >100
THES ranking
70
University&
Institutes
Our mission‘to explore the
potential of nature to improve the quality of life’
Supervisory Board
Executive Board
EnvironmentalSciences
Group
Alterra
Agrotechnology& Food Sciences
Group
Food & BiobasedResearch
Livestock Research
Central VeterinaryInstitute
AnimalSciences
Group
PlantSciences
Group
PlantResearch
International
Applied PlantResearch
SocialSciences
Group
Wageningen University
Contract Research Organisation
Concern Staff Facilities & Services
WageningenAcademy
IMARES
WageningenInternational
LEI
Centre forDevelopmentInnovation
RIKILT(food safety)
EnvironmentalSciences
Animal Sciences Plant Sciences Social SciencesAgrotechnology& Food Sciences
Position LEI within Wageningen UR
LEI WAGENINGEN UR
an independent and internationally leading
socio-economic research institute.
We offer clients insights and integral advice for policy
and decision-making processes in an innovative
way, contributing to the creation of a more sustainable world.
265employees65% male
35% female
LEI Wageningen
UR Facts
40%Accepted EU
R&D proposals in societal
challenge 2
Turnover€ 31 mln
...
Yearly around 100
references in parlement
Market Intelligence
+ Integrated
Assessment
Our strengths
Sector knowledge
from producers to consumers
Socioeconomicknowledge
Data & Models
Our work forms and fits the EU
agendaBroad network
working on
global challenges worldwide
Food Security
Biobased Economy
Water, Energy and Climate
Sustainable Food Clusters
CONTENT
1. Market Intelligence2. Sustainability3. ICT for sharing data4. Consumer research on
food and health
From insights to intelligence
9
Vegetables export - main destinations 2014
10
Netherlands: € 5.8 Bn Spain: € 4.8 Bn
Trends in foodHealth
●Awareness of healthy diets and lifestyles ●Struggle against obesitas
Sustainable food production●Growing demand for sustainable, seasonal products
from the region ●Reduction in consumption, food waste as an issue
New cultures in food●Unwind, contra-trend of technology
Quality time: products should ripen, slow food
●Experience – food as a part of story telling●More fresh, less meat
The retail landscape is changing
Retailers with a broad range (on the edge of suburbs) have difficult times
(German) discounters have learned and improved the trics.
Specialty retailers in sustainable, convenience and luxury products
Web shops and online: home delivery, pick up points (last mile)
Out-of-home grows (trends: fast casual, food truck etc.)
12
13
The Sustainability Consortium
SOURCE: TSC member interviews
• Providing multi-stakeholder input to ensure industry alignment
• Identifying issues beyond LCAs• Committing to scientific rigor
• Early access to a vast multi-stakeholder network
• Collaboration on innovative sustainability solutions and consumer engagement
Member testimonials
“By looking at sustainability as a business opportunity, we are innovating products now that we wouldn’t have been otherwise”
“TSC is bringing stakeholders together in a collaborative fashion to develop sustainability solutions for common themes across product sustainability”
“TSC provides common language and a uniform approach to measure sustainability across the supply chain”
Products
Approach
Network
• Defining clear standards for environmental and social metrics
• Creating implementable tools• Reducing cost and complexity of
reporting
ICT as a game changer
www.FIspace.eu
https://www.agriplace.comhttps://www.youtube.com/watch?v=PqGtiLQGT9o
ICT brings info for farmer and consumer
Royal Gala apple
Origin: GironaPesticides: No
Organic farming: Yes Carbon footprint:1,2 kg CO2e
Disruptive ICT Trends:
Mobile/Cloud Computing – smart phones, wearables, incl. sensors
Internet of Things – everything gets connected in the internet (virtualisation, M2M, autonomous devices)
Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc.
Social media - Facebook, Twitter, Wiki, etc.
Big Data - Web of Data, Linked Open Data
High Potential for unprecedented innovations!
everywhere
anything
anywhere
everybody
Which innovations and new business models are possible ?
Precision Farming/Advice Segment Online + infoService ++
• Prescriptive farming• Predictive maintenance• Eco-systems of apps• Regionally pooled big data
analysis for science and advise (and risk mgt.)
• Personalized advise by apps
• Online shops
• Integrated supply chains• Feedback consumer-producer
• Measure, pay sustainability
• Better T&T
• Paperless chain• Store
replenishment• Category
management
Sustainability HealthFood SafetyFood Security
LoyaltySMEs Cost priceGRIN Cope with retail
Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
Transport+
Collaboration and Data Exchange is needed!
Agri-Food Supply Chain Networks are multi-dimensional
• Markets allocate products to different destinations
• Chains are supported by many service providers
• Intensive data-exchange with governments
law & regulation
innovation
geographic cluster
horizontal fulfillment
Vertical
Data exchange by ABCDEFs
Large organisations mostly have gone digital, with ERP and other systems
But between organisations (especially with SMEs) data exchange and interoperability is still very poor
While more data exchange for collaboration and business process control in the chain is needed
●As data need to be combined to create value ●The better we exchange data, the less disruptive it is
for current business models and organisationsThere is a need for ABCDEFs: Agri-Business Collaboration & Data Exchange Facility
Proprietary/closed or open ABCDEFs?
Farm Digital project
Sharing Data with AgriPlace:
Compliance Made Easyhttps://www.agriplace.com
https://www.youtube.com/watch?v=PqGtiLQGT9o
LESS ADMINISTRATIVE BURDEN AND CREATING VALUE
Auditors• More effective audit on farm• More new clients • Savings of >€100 per audit visit
Farmers and Growers • Less time and irritation to collect data • More digital management • Savings of >€500 euro per grower
Retailers• Quicker and more complete data • Better risk management• > €30 savings per farm request
Importers and Food processors• Cost savings on data collection• Increase data quality• Savings > €10,000 per importer
Consumers • Relation with growers• Better understanding of labels• More transparency
PROTOTYPEAGRI-PLACE
FMS-manage-ment software
GOV. open data
LEI Wageningen URBenchmark-data
Data flows: virtualisation is coming
Logistics Intelligence
Logistics Connectivity
Real-time Virtualization
5.0
5.5
6.0
6.5
7.0
0 10 20 30 40 50 60 70 80 90 100
Glycongen concn. (µmol glucose equiv./g)
Ulti
mat
e pH
DFD
normal
normal or PSE
acid
The need for Research Infrastructures to monitor consumer behaviour and test new products
www.EuroDISH.eu
www.eurodish.eu2 mai 2023
p. 24
Intake of food and nutrients
Health and
disease risk
Status and
function of the body
EuroDISH: From model to key-questions & research infrastructures
Determinants of diet
and lifestyle
Grant no 311788-CSA-SA
DietWhat are
we eating?
Food (pattern) &
Nutrient (status)
EffectDoes it
matter to health?
Mechanisms and disease outcomes
ProductsWhy are
we eating this?
Food choice & changePublic Health Interventions
ex: Psycho-social & environmental
research, GIS & GPS
Monitoring & Surveillance
ex: Innovative technologies & food
products
Biomedical Research
ex: New products for people at risk
www.eurodish.eu2 mai 2023
p. 25
DISH domain
'DISH' model: 4 key building blocks of food and health research
Krijn PoppeStudying the need for food and health research infrastructures in Europe
www.eurodish.eu2 mai 2023
p. 26
Intake of food and nutrients
Health and
disease risk
Status and
function of the body
Foods, frequency, amounts.
Lifestyle, e.g., physical activity
smoking, drinking,sexual activity
Fitness, fatness, blood pressure
vascular stiffness; serum
cholesterol,carotid artery
thickness,atherosclerosis,
cognitive function;
mutation & methylation.
Infection;myocardial infarction; cancer;
fractures; dementia.
Healthy life expectancy,
mortality.
EuroDISH: From model to key-questions & research infrastructures
Determinants of diet
and lifestyleAvailability, price, taste,
cultural values and
beliefs, attitude, PH-intervention campaigns, education, SES, age,
sex, life cycle,
etcGrant no 311788-CSA-SA
www.eurodish.eu2 mai 2023
p. 27
EuroDISH: The consumer as link between the Agrifood & Health sector
Krijn PoppeStudying the need for food and health research infrastructures in Europe
Societal challenges: Food security, safety, sustainability, climate
change
Societal challenges: Health, demographic
change, and wellbeing
Food Policy EnvironmentSocial Environment
• Biology & Behaviour• Public – Private• Connecting health and food
(ESFRI working group)
Health sector
Agrofood sector
Consumerwhy & what do we eat,
how does it affect health?
Healthy and active live for EU-consumers
(JPI-HDHL, H2020)
public
private
public
private
Big Data for Smart Food and Health Services
Life style
Health
Food
28
Some options for collaboration
Pre-competitive innovation and data management:
●Market Intelligence●Sustainability●ICT for sharing data●Consumer research on food and
health And of course there will be
opportunities in the market to collaborate
29
