klcc, kuala lumpur presentation by: fazal bahardeen copyright © 2011 crescentrating pte ltd. | all...

KLCC, Kuala Lumpur

Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED

4th April 20116th World Halal Forum - 2011

Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED

New Sectors & Opportunities

Rise of Halal Friendly Travel

Fazal Bahardeen

CEO, Crescentrating

6th World Halal Forum

Towards a Halal EconomyThe power of values in global markets

Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia

5th April 2011

KLCC, Kuala Lumpur



Focus on “how to reach the Muslim Consumer Market”

Three major trends of the last 12 months ..

11

KLCC, Kuala Lumpur



Mainstream Media covering the “Halal Industry” and the “Muslim Consumer”


22

KLCC, Kuala Lumpur



Growth of “Halal” products & Services, beyond the Food and Finance industry


33

KLCC, Kuala Lumpur



KLCC, Kuala Lumpur



Outbound Travel - Average Annual growth (%) 2000-2009

Source: World Tourism Organization (UNWTO)

2%2%World Average

Americas

Europe

Asia & Pacific

Africa

Middle East

1%1%

2%2%

5%

6.5%6.5%

8%

KLCC, Kuala Lumpur



Tourism expenditure – Share of Muslim Travelers

2020?

~ 3.5%

~ 6%

~ 9% = USD 90 B

Source: based World Tourism Organization (UNWTO)and Crescentrating

KLCC, Kuala Lumpur



25%37.5%

37.5%

50%

37%

KLCC, Kuala Lumpur



Tourism expenditure – Share of Muslim Travelers

~ 12.5% = USD 188 B

Source: based World Tourism Organization (UNWTO)and Crescentrating

~ 15% = USD 225 B

USD 90 – 225 Billion market segment

Scenario 1

Scenario 2

KLCC, Kuala Lumpur



Unique nature of Muslims: From the day that they can understand, they aspire to travel…

Hajj & Umrah

HotelsVillas

Apartments B&B

Camping parks

Leisure (Attractions, Shopping, Nature & Adventure)

Leisure (Attractions, Shopping, Nature & Adventure)

Healthcare (facilities)Healthcare (facilities)

MICE (venues)MICE (venues)

Live Events (venues)Live Events (venues)

BusinessBusiness

Beyond Hajj and Umrah..Opens up opportunities in the whole value chain

KLCC, Kuala Lumpur



Aligning the facilities and services to cater to this growing consumer segment

Halal food services Salaath (Prayer) facilitiesNeed to have

Good to have

Nice to have(Family Friendliness)

A community Need

Wudu friendly washrooms Ramadhan (fasting) services & facilities

Recreation facilities and services No non-Halal activities

Environment Friendliness Friendliness to physically challenged

KLCC, Kuala Lumpur



Copyright © 2009 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED

IISTHAL 20098th December 2009

Islamic Tourism and Halal Conscious Travelers

Presentation by: Fazal Bahardeen

Our effort to facilitate the growth of this

market segment

KLCC, Kuala Lumpur



Travel Portal dedicated to the needs of the Muslim

traveler

Rating system on the level of Halal friendly facilities

+Crescentrating

www. crescentrating.com

The two Core products

KLCC, Kuala Lumpur



CRaHFT Model©

Non–Halal activitiesNon–Halal activitiesRecreation services & facilitiesRecreation services & facilities

Ramadhan services & facilitiesWudu friendly washrooms

Salaath (Prayer) facilities/informationHalal Food services

Environment friendliness / friendliness to physically challenged Environment friendliness / friendliness to physically challenged

Halal Friendly -Travel Agents/Travel Operators/Tour packages

Other services -Travel Takaful (Insurance), Tour GuidesHalal Friendly – Online Travel services and Information providers

CrescentRating’s Halal Friendly Travel (Reference) Model

Leisure (Attractions, Shopping, Nature & Adventure




HotelsVillas

Apartments B&B

Camping parks

Hajj & Umrah


BusinessBusiness

KLCC, Kuala Lumpur







HotelsVillas

Apartments B&B

Camping parks

Hajj & Umrah


BusinessBusiness

CRaHFT Model©

Non–Halal activitiesNon–Halal activitiesRecreation services & facilitiesRecreation services & facilities

Ramadhan services & facilitiesWudu friendly washrooms

Salaath (Prayer) facilities/informationHalal Food services

Environment friendliness / friendliness to physically challenged Environment friendliness / friendliness to physically challenged

Halal Friendly -Travel Agents/Travel Operators/Tour packages

Other services -Travel Takaful (Insurance), Tour GuidesHalal Friendly – Online Travel services and Information providers

Crescentrating of services and facilitiesCrescentrating of services and facilities

www.crescentrating.com

KLCC, Kuala Lumpur



Crescentrating

A rating standard for travel and tourism facilities and services

for its Halal friendliness

Launched the Hotel Crescentrating in October 2009 Launching Crescentrating for MICE venues, Cruises, Major Shopping Malls, Theme

Parks, Airlines and Hospitals during next 12 months Launching Partner program for Travel agents/operators and travel packages rating

in 2011

Video on CrescentratingVideo on Crescentrating

KLCC, Kuala Lumpur



www. crescentrating.com

KLCC, Kuala Lumpur



Extensive Media coverage on Crescentrating and Halal Friendly Travel

KLCC, Kuala Lumpur



How Fairmont Singapore has gone Halal Friendly

October 2009 – One of the first Hotels in Singapore to join Crescentrating

Granted a Crescentrating of 3

They realized the Market potential and wanted to do better

Was granted a Crescentrating of 3

KLCC, Kuala Lumpur



How Fairmont Singapore has gone Halal Friendly

Now upgraded to Crescentrating of 5

November 2010 – Converted one of their F&B outlets (Asian Market Café) to serve only Halal Food.

Within a couple of months the revenue targets have reached beyond any expectations

March 2010 : Allocated a Male and Female prayer area in the Hotel. Introduced Halal menu for 24hr in-room dining

Interview with FairmontInterview with Fairmont

KLCC, Kuala Lumpur



Conclusion

Halal Friendly Travel & Hospitality is set to be the next big Halal industry Will be between USD 90 to 225 B market in the near future A huge opportunity for innovation and pioneering

At Crescentrating, we are committed to leading & facilitating the development of Halal Friendly Travel and Hospitality services & facilities

to benefit the travelers, the service providers, destinations, ...

www.crescentrating.com

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