km update and trends june 2005

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  • 7/29/2019 KM Update and Trends June 2005

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    2005 Trends inKnowledge ManagementJune 28, 2005

    Washington, DC

    Tania Daniels Ron Friedmann

    Senior Consultant PrincipaleSentio Technologies Prism Legal Consulting

    http://www.prismlegal.com/
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    Trends in Knowledge Management

    Is KM a Separate Initiative?

    Baking it into the Process

    Expertise Locators

    Future Trends

    Automated versus manual solutions

    Blogs: publishing as KM driver

    Collaboration E-discovery spill-over

    Marketing as KM movers

  • 7/29/2019 KM Update and Trends June 2005

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    Trend #1

    Is KM a Separate Initiative?

    Is KM a separate firm initiative?

    Or is it the overlooked business process of law?

    Attorneys are knowledge workers Practice of law is the application of legal principles to

    a unique set of facts

    Requires utilization of research resources, work

    product, expertise

  • 7/29/2019 KM Update and Trends June 2005

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    Trend #1

    Is KM a Separate Initiative?

    What are the goals of KM efforts? More effectively utilize internal and external

    knowledge resources

    Requires understanding practice specificrequirements, workflow analysis, collaboration efforts

    Organizational KM confusion: where do KMgroups reside? Within IT department

    Within Library

    Separate department

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    Trend #1

    Is KM a Separate Initiative?

    Where does firm know-how reside?

    DM, E-mail, RM, CRM, Accounting, Marketing, HR

    Is the attempt to organize content and

    resources, cull best practices and precedents,

    and identify expertiseseparate from the

    requirements of practicing law? If not, how does this change the organization

    and management of a firm KM program?

  • 7/29/2019 KM Update and Trends June 2005

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    Trend #1

    Is KM a Separate Initiative?

    Trend towards viewing KM as an integral part of

    business of practicing law

    Benefits of an integrated organizationalperspective:

    Requirements gathering analysis look at the

    practice of law from attorney perspective

    Offers integration opportunities in daily workflowroutines

    Becomes a firm-wide initiative that everyone benefits

    from not just those inclined to use KM resources

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    Trend #2

    Baking it into the Process Processes with KM opportunities

    Hiring

    Client development

    Matter in-take Matter staffing

    Document and e-mail creation

    Time keeping

    Official filings (court, SEC, etc) Vendor or expert retention

    End of matter (deal closes, litigation done)

    Records management

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    Trend #2

    Baking it into the Process

    Examples of Specific Firms

    Discussion

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    Trend #3

    Expertise Locators

    What expertise do you want to track? Internal Substantive Who Knows What

    Who knows about issue A in context of facts B?

    External Who Knows Whom Whos appeared before Judge X in jurisdiction Y? Whos worked with co-counsel J?

    Substantive versus Process

    How do you define expertise? Number of hours billed

    Self-ranking

    Contextual analysis of documents/e-mail

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    Trend #3

    Expertise Locators

    Whats out there?

    LawPort

    Number of hours billed, adjusted if necessary

    Self-rankings with comments

    Bios include expertise

    Categorized by firm taxonomy topic, industry,

    jurisdiction, language Topic Pages view expertise on subject

    Matter Pages view others with expertise on topic

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    Trend #3

    Expertise Locators

    Whats out there?

    Recommind Matters & Expertise

    Number of hours billed

    Links to bios, documents, other matters

    ii3s AdvanceKnowledge

    Expertise determined by number of documents

    submitted within a taxonomy category

  • 7/29/2019 KM Update and Trends June 2005

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    Trend #3

    Expertise Locators

    Whatever happened to?

    Tacit

    Contextual analysis of email, documents,

    portal/Intranet content, extranets

    ActiveNet is still active but not in legal

    Kamoon Gone? [URL is no longer active]

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    Trend #3

    Expertise Locators

    Homegrown Solutions

    Many firms continue to rely on e-mail

    messages to distribution lists Questions sent to central address

    Collect answers into full-text searchable

    databases with web interface

    Find prior answers, expertise

    Way to market expertise as well as collect it

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    Trend #4

    Future Trends - Overview

    Automated versus manual solutions

    Blogs: publishing as KM driver

    Collaboration E-discovery spill-over

    Marketing as KM movers

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    Trend #4

    Future Trends

    Automated versus manual solutions

    UK and Australia rely on PSLs

    US trend is toward automated solutions

    Enterprise search (e.g., Recommind)

    Work product retrieval (e.g., Practice

    Technologies, West KM)

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    Trend #4

    Future Trends

    Blogs: publishing as KM driver

    Blogging is big

    Some large firms have public blogs

    At least one uses blogging internally

    Ease of posting combined with RSS feed may

    lead to paradigm shift

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    Trend #4

    Future Trends

    Collaboration

    Collaboration is hot again

    Microsoft acquired Groove expect to see

    more collaboration built into Office

    Collaborative spaces may create new opportunities

    to capture knowledge

    Wikis gaining ground Collaborative blog anyone can post

    Many large companies already use

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    Trend #4

    Future Trends

    E-discovery spill-over

    Big dollars are flowing to e-discovery

    Software likely eventually to substitute for

    some lawyer review - semantic engines to

    support this are improving

    Potential to apply software developed for e-

    discovery to KM

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    Trend #4

    Future Trends

    Marketing as KM movers

    Marketing departments need ready access to

    lawyer expertise, deals done, and cases

    handled

    In some firms, Marketing and KM aligned to

    capture the same key information

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    Concluding Thoughts

    Schools of thought Firms that dont do KM will die

    KM is a competitive advantage

    Theres no penalty for being a late adopter

    Market pressure is missing GCs say that want KM but dont vote their dollars

    Fixed fees favor KM but hourly billing reigns

    But some firm dynamics favor KM Merged firms must cross-sell Associate retention and lawyer life styles

    Risk management