knowing who matters: discovering and analysing influence online
DESCRIPTION
A presentation at the very well organised and run Social Media Monitoring 2009 conference in London. Hope it makes interesting reading!TRANSCRIPT
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Knowingwho matters
Discovering and analysing influence
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Identity online is dispersed
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'...we are buried beneath the weight of information, which is being confused with knowledge...' Tom Waits
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#1 Prior Preparation Prevents Poor Performance
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#2 Think like an analyst and an anthropologist
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Combine quantity with quality
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"I keep six honest serving-men(They taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who"
- Rudyard Kipling
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#3 Look for the actionable insights
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#4 Make context king
…and Twitter the court jester
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“The demolition... oops, sorry, 'conservation' of our listed Marina Restaurant here in Ramsgate has caused a right royal rumpus.
Now it transpires that our council's own Heritage Development Advisor has written to English Heritage asking for their support, and inviting them to make a site visit in the 'near future'.”
- eastcliffrichard.blogspot.com
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#5 Track the flow of information
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…flaming on to macnn, Mac Daily News & Infinite Loop
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All publicity is good publicity
…at least for a while
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Influence is sentiment agnostic