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Knowledge Management AKHILESH DUBEY JAIPURIA INSTITUTE OF MANAGEMENT

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Page 1: Knowledge management  akhilesh dubey

Knowledge ManagementAKHILESH DUBEYJAIPURIA INSTITUTE OF MANAGEMENT

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Gaps in KM

Gap 1; Alignment of the KM Goals with the Business Strategy Gap 2; Improper/Ineffective Plan for KM implementation. Gap 3; Miscommunication about KM initiatives between Top mgt and Employees. Gap 4; No Rewards and recognition schemes for KM initiatives and No alignment

of KPI’s with KM strategy. Gap 5; Mismatch between set goals and outcomes achieved.

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KM & WEB 2.0

Term 2.0 was first coined by O’Reilly’s Dale Dougherrty in a brainstorming session. Web 2.0 is not just a new interface, rather a new perspective on the entire business of

software from concept through delivery. Web 2.0 is databases that gets richer more the people interact with them, applications that

are smarter the more people use them, marketing that is driven by user stories and experiences, and applications that interact with each other to form a broader computing platform.

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Web 2.0 …………………

It emphasizes on sharing and collaboration and has its foundation on “ user generated content “

It promises to promote “Bottom-up culture of knowledge sharing” below is an example-

Don Tapscott (Author of WIKINOMICS) says facebook generation will wipe out command control infrastructure in business today.

Statistics of FB, Wiki, myspace etc shows uses are proactive in sharing knowledge.

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Difference in Web 1.0 & 2.0

Web 1.0 Web 2.0Double Click Google Ad Sense

Ofoto FlickrAkamai Bit Torrent

Mp3.com NapsterBritannica Online Wikipedia

Personnel Websites BloggingDomain name speculations SEO

Page views Cost per clickScreen Scrapping Web Services

Publising ParticipationCMS Wikis

Think over it or google (in class)

if you don’t know them

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Component of Webs

Internet Active Users

Technology Web 2.0

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Web 2.0 Deployment & Usage

Content GenerationCommunity BuildingDecision Support

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Tools of Social Networking

Wikis RSS Tagging Social Networking Blogs

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Tools of Social Networking

Wikis- wikis are revolutionizing collaboration within the enterprise as much as email has revolutionized communication.

It may be used for knowledge management, document management, project management, document scheduling, meetings, directories and more

WikiWikiWeb was the first wiki. Ward Cunningham started developing WikiWikiWeb in Portland, Oregon, in 1994, and installed it on the Internet domain c2.com on March 25, 1995. It was named by Cunningham, who remembered a Honolulu International Airport counter employee telling him to take the "Wiki Wiki Shuttle" bus that runs between the airport's terminals.

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KM & Web 2.0

Knowledge Creation

Knowledge

Validation

Knowledge

Formatting

Knowledge

Distribution

Knowledge

Application

KM Activities

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GAP IN WEB 2.0 & KM

Knowledge is created but not validated for reuse. Companies have to make extra efforts so that knowledge shared can

be used to innovate. If information is only created and not used then web 2.0 will not

become a part of Knowledge management. Web 2.0 is seen as a mechanism that elevates the practice of KM

through better participation and usage by employees.

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5Ps of Strategic KM

Effective Knowledge manageme

nt

PEOPLE

PLANNING

PROCESS

PRODUCT

PERFORMANCE

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ICT & KM

ICTs are technologies which allow/facilitate the management and/or sharing or knowledge and information.

The term covers enormous diversity of heterogeneous technologies including computers, telephones, e-mail, databases, data-mining systems, search engines, the internet and video-conferencing equipments.

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Objectivist perspectives on ICT – enabled knowledge management.

Practice based perspectives on ICT – enabled knowledge management.

Importance of accounting for social-cultural factors in ICT- enabled knowledge management.

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ICT & Media richnessMedium Communication characteristics

Face-to Face Interaction • Information Rich, potential for rapid high quality feedback/interaction.• Most relevant sharing of tacit knowledge• Spontaneous/informal interaction possible • Expensive when people geographically dispersed.

Video Conferencing • Information Rich• Expensive to set Up• Set up time inhibits spontaneity

Telephone • Immediate information rich• Cost Variable• Can facilitate development of trust where face to face interaction

difficult.E-Mail • Suitable of Sharing highly codified knowledge.

• Inexpensive• Permanent record in interaction exists• Development of trust based on email alone difficult

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What’s the Strategy?

There are two very different knowledge management strategies:

Codification Strategy

Personalization Strategy

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Knowledge Management Types

Competency Management

Knowledge Sharing

Competitive Knowledge Management

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For Successful Managing of Knowledge

Focus on five tasks: Generating knowledge Accessing knowledge Representing and embedding knowledge Facilitating knowledge Transferring knowledge It is a process of instilling the culture and helping people find

ways to share and utilize their collective knowledge.

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Knowledge Management Enablers

Leadership Knowledge champions, such as CKOs Culture Access Technology Learning Culture

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More on the Importance of Corporate Culture

Changing the culture is imperative. To create a climate in which employees volunteer their

creativity and expertise, managers need to look beyond the traditional tools at their disposal: finding ways to build trust and develop fair process.

That means getting the gatekeepers to facilitate the flow of information rather than hoard it.

And offering rewards and incentives.

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The Technological Divide

Generating organizational knowledge invariably means converting the tacit knowledge of the individual into explicit knowledge accessible by all. Information technology is most effective when it enables this social process.

Companies must think through their technological systems. Technology such as Intranets and advanced collaborative

software have made Knowledge Management possible.

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Organizational Changes

Lines between departments and operating divisions blur

Knowledge management efforts can completely collapse boundaries

A knowledge management system cannot work through hierarchies

Individual and team learning processes must become the true driver of organizational learning

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Why KM? What’s the Big Deal?

By instituting a learning organization (KM-intensive), there is an increase in employee satisfaction due to greater personal development and empowerment.

Keeps your employees longer and thereby, reduces the loss of intellectual capital from people leaving the company.

Saves money by not reinventing the wheel for each new project.

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Why KM? What’s the Big Deal?

Reduces costs by decreasing and achieving economies of scale in obtaining information from external providers.

Increases productivity by making knowledge available more quickly and easily.

Provides workers with a more democratic place to work by allowing everyone access to knowledge.

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Why KM? What’s the Big Deal?

Learning faster with KM Learning faster to stay competitive KM software and technological

infrastructures allow for global access to an organization’s knowledge, at a keystroke

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In Successful KM Programs

Information is widely disseminated throughout the organization. Wherever it is needed, it is accessible.

Accessible at a fast rate of speed. Virtual communities of practice share what is known in a

global fashion, independent of time zones and other geographic limitations.

Business boundaries are broad, and often virtual in nature. Collaboration to support continuous innovation and new

knowledge creation.

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Symptoms of KM Diffusion Challenges

No internal learning communities Lack of psychological safety Lack of workplace trust Arrogance of people who believe they know

everything, so why try? Lack of communication within an organization made

evident by continually reinventing the same wheel Negativity and unrealistic expectations

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KM and Future Planning

Where are we going? What are we here for? People need awareness of the whole: in what direction is

the organization going? To have a goal to reach in the future can provide great

incentive for a KM initiative. Effective leveraging lies within an organization’s capacity

for rethinking and recreating. Scenario thinking can help us to see the blind spots, and help to create the future we want.

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Sustainability of a KM Endeavor

There are three fundamental processes that sustain profound changes such as the introduction of a KM system:

developing networks of committed people improving business results enhancing personal results To achieve sustainability, there must be a focus on learning,

and learning how to harness the learning capabilities that lead to innovation.

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Sustainability of a KM Endeavor

For significant change to lead to sustainability, hierarchical control must be put aside.

The emergence and development of informal networks must be supported so that people can share their tacit knowledge and help one another.

Managers need to surrender control. And mental models need to be examined.

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KM Software Tools

Globalserve Knowcorp Hyperknowledge MicroStrategy The Molloy Group KnowledgeX Inc. WebFarming.com

Softlab Enabling Tools

Imagination Excalibur Technologies Imaging Solutions Grapevine Technologies Intraspect Software Milagro: The Power of

Imagination

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Knowledge Management?

The essence of knowledge management is understanding and valuing intangible assets over tangible

Understanding that human and intellectual capital are the greatest resources

Managing the skills and competencies that lie within an organization, and allowing you to blossom

Allowing people to be the best that they can be; optimizing performance

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Commentary

Confusion >>>>> Disappointment >>>> and Concern over Knowledge Management

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