kochava-summary

Measurement & Optimization

Mobile Attribution, Analytics &

Optimization

© 2012 - 2014 Kochava Inc. Confidential | 2

Kochava Differentiators

Kochava is an unbiased, independent partner empowering advertisers to achieve their mobile media

and analytics goals

Kochava offers real time impression tracking pixel, click tracking pixel and universal buy-side SDK

(or server2server) tracking sessions, installs and post-install activity

Kochava processes over 500K transactions per minute, representing nearly 20% of all IOS apps

globally

Fully customizable campaign creation UI and post back configuration

Machine Learning Technology, predictive algorithmic optimizations

Access to over 1,200 officially certified network & publisher integrations including Super Publishers

like Facebook, Google, iAd, Yahoo Pandora & Twitter


The best brands trust Kochava1.5 Billion devices under management | $1 Billion in ad spend tracked annually Over 1 Billion

events tracked monthly

“Machine Zone chose Kochava for mobile attribution analytics not only because of their better technology,but also because of Kochava’s direct personalized customer service, which may be their biggest competitive

differentiator...”

– Deepak Gupta, Chief Revenue Officer, Machine Zone

© 2012 - 2014 Kochava Inc. Confidentiial | 4

Why is attribution analytics important?

Without Kochava, you are on your own to deploy and maintain the technical integrations with

networks and publishers. Drawbacks include:

You are overbilled

(new Kochava clients have seen up to a 30% savings from reduced duplication across

publishers)

Reporting is complicated and inconsistent

(varying formats, time zones, sources, and accessibility)

It is hard to keep up with the daily changes in the global ecosystem of networks and

publishers


With KochavaWith Kochava, you enjoy one unified, unbiased source for all your mobile data activity, empowering

you to optimize ad spend effectively

Access to over 1,200 official network & publisher integrations

including Super Publishers - like Facebook, Google, Pandora & Twitter

Easy integration with our single, universal buy-side SDK



Kochava is a preferred partnerOver 1000 official network & publisher integrations and counting

Super Publishers

Major Networks & Publishers

Over 900 Others

The Kochava difference

Largest Network & PublisherIntegration


Best visualization in the industry

Dedicated Account Management

Cost Effective &

Scalable

Fast &

Reliable

Simple & Easy Integration

You control your desired level of attribution

Restrict or expand your attributed events by adjusting look-back windows and controls

on IPs

We recognize devices through a series of methodologies

Device based reconciliation: when a device ID is present on the click

Progressive Reconciliation: cross compares various device identifiers and hashing

methods Fingerprinting logic: applies to clicks where device identifiers are not present

(mobile web traffic)

What we doKochava provides configurable attribution on all popular devices, frameworks and operating systems


Real time tracking and analysis


Kochava not only tracks attributions, it also tracks the lifetime value of the end user, giving you a

complete view of the Return on Investment of your advertising spend and becoming your trusted

source for all your mobile data. Real time tracking capabilities include but are not limited to:

Sessions

Clicks

Downloads

Users

Cost per user

Revenue per

users Time spent

in App

Registration

completions Times

visited

GEO

Identification

Device versions

Understanding your user baseWhat is the lifetime value of the new users you acquire? What’s happening after the install? Are you maximizing the value of your existing user?

You define the KPI’s that are important to your business

Create campaigns that acquire groups of users at acceptable CPI’s for each KPI

Maximize your user acquisition program


Tracking user behaviorWhat’s happening after the install?

GROSS IN-APPPURCHASES


Once you’ve identified the best acquisition sources, it’s important to track the LTV value of each unique cohort of customers

Track the ROI of your campaign to optimize the return on investments for your users

Track KPIs such as:

LTV, ROI, users, cost per user, revenue per user (unlimited sku level purchase tracking)

Time spent in app,registration completion, times visited

Kochava’s platform allows you to target your existing high value users and trigger new campaigns at the optimal moment when they naturally start to lag

This gives you the ability to create and track a variety of new campaigns beyond your initial user acquisition campaign

Identify the event-level

data insights you want to

track and Kochava will

generate an unparalleled

opportunity to re-engage

your user and expand their

lifetime value


Retention & re-engagement of usersAre you maximizing the value of your existing users?


Dedicated Account ManagementKochava’s provides “white glove” support for our clients with a dedicated Account Manager; a

single point of contact. The Account Manager knows the apps, the goals and the history to help

each client achieve success.



Cost Effective & ScalableKochava’s performance - driven pricing model means you pay only for success events.

We scale with you; as your traffic increases, monthly commitments offer lower

transactional costs.



Simple Integration, Better Quality, Consistent DeliveryKochava’s integration model is simple and easy. Our dedicated Account Management team is there

with you every step of the way to ensure the quality of each integration. Providing you the

assurance that your data will be delivered accurately and timely once you launch your campaigns.


kochava-summary

Documents

analytics goals kochava

best brands trust kochava

overbilled new kochava

mobile attribution analytics

publishers reporting

mobile media

configurable attribution

analytics optimization