mobile attribution, analytics & optimization...cost effective & scalable fast & reliable...

Mobile Attribution, Analytics & Optimization

© 2012 - 2014 Kochava Inc. Confidential | 1

Who is Kochava?

Kochava is an unbiased, independent partner empowering advertisers to achieve their mobile media goals Through mobile device recognition and tracking, the Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting Our tools enable customers to turn data into actionable information


The Kochava difference

Largest Network & Publisher Integration


Best visualization in the industry

Dedicated Account Management

Cost Effective & Scalable Fast & Reliable Simple & Easy Integration

Why is attribution analytics important? Without Kochava, you are on your own to deploy and maintain the technical integrations with networks and publishers. Drawbacks include:

You are overbilled (new Kochava clients have seen up to a 30% savings from reduced duplication across publishers) Reporting is complicated and inconsistent (varying formats, time zones, sources, and accessibility) It is hard to keep up with the daily changes in the global ecosystem of networks and publishers


With Kochava With Kochava, you enjoy one unified, unbiased source for all your mobile data activity, empowering you to optimize ad spend effectively

Access to over 900 official network & publisher integrations including Super Publishers - like Facebook, Google, Pandora & Twitter Easy integration with our single, universal buy-side SDK Reduction in overbilling Uniform, real time reporting



Kochava is a preferred partner Over 900 official network & publisher integrations and counting

Super Publishers

Major Networks & Publishers

Over 900 Others

You control your desired level of attribution Restrict or expand your attributed events by adjusting look-back windows and controls on IPs

We recognize devices through a series of methodologies

Device based reconciliation: when a device ID is present on the click Progressive Reconciliation: cross compares various device identifiers and hashing methods Fingerprinting logic: applies to clicks where device identifiers are not present (mobile web traffic)

What we do Kochava provides configurable attribution on all devices and operating systems


Real time tracking and analysis


Kochava not only tracks attributions, it also tracks the lifetime value of the end user, giving you a complete view of the Return on Investment of your advertising spend and becoming your trusted source for all your mobile data. Real time tracking capabilities include but are not limited to:

Sessions Clicks Downloads Users Cost per user Revenue per users Time spent in App Registration completions Times visited GEO Identification Device versions Platform versions App versions App Rankings

Understanding your user base What is the lifetime value of the new users you acquire? What’s happening after the install? Are you maximizing the value of your existing user?

You define the KPI’s that are important to your business Create campaigns that acquire groups of users at acceptable CPI’s for each KPI Maximize your user acquisition program


Tracking user behavior What’s happening after the install?

GROSS IN-APP PURCHASES


Once you’ve identified the best acquisition sources, it’s important to track the LTV value of each unique cohort of customers Track the ROI of your campaign to optimize the return on investments for your users Track KPIs such as: •  LTV, ROI, users, cost per user, revenue per user (unlimited sku level purchase tracking) • Time spent in app, registration completion, times visited

Kochava’s platform allows you to target your existing high value users and trigger new campaigns at the optimal moment when they naturally start to lag This gives you the ability to create and track a variety of new campaigns beyond your initial user acquisition campaign Identify the event-level data insights you want to track and Kochava will generate an unparalleled opportunity to re-engage your user and expand their lifetime value


Retention & re-engagement of users Are you maximizing the value of your existing users?


Dedicated Account Management Kochava’s provides “white glove” support for our clients with a dedicated Account Manager; a single point of contact. The Account Manager knows the apps, the goals and the history to help each client achieve success.



Cost Effective & Scalable Kochava’s performance - driven pricing model means you pay only for success events.

We scale with you; as your traffic increases, monthly commitments offer lower transactional costs.



Simple Integration, Better Quality, Consistent Delivery Kochava’s integration model is simple and easy. Our dedicated Account Management team is there with you

every step of the way to ensure the quality of each integration. Providing you the assurance that your data will be delivered accurately and timely once you launch your campaigns.


Fast & Reliable Kochava’s click response times are twice as fast as the next closest competitor.

Kochava guarantees 99.998% uptime. Our investment in the best infrastructure for mobile measurement means our data is reliable and accurate.


The best brands trust Kochava 1.5 Billion devices under management | $1 Billion in ad spend tracked annually Over 1 Billion events tracked monthly

“Machine Zone chose Kochava for mobile attribution analytics not only because of their better technology, but also because of Kochava’s direct personalized customer service, which may be their biggest competitive differentiator...”

– Deepak Gupta, Chief Revenue Officer, Machine Zone

© 2012 - 2014 Kochava Inc. Confidentiial | 16

mobile attribution, analytics & optimization...cost effective & scalable fast & reliable...

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