kodak, strategic management
DESCRIPTION
All rights reserved: Stephanie Raymond ;)TRANSCRIPT
Chocolate Sunday
Zenizo, Raymond, Juteau, FortinMonday, February 1, 2010
Company & Industry Overview
Comparative Advantage
KODAK
Competencies
Internal environment
Discussion ..!Monday, February 1, 2010
Share Moments, Share Life
Monday, February 1, 2010
The Industry
Monday, February 1, 2010
And the Survivors
Dead Companies
Monday, February 1, 2010
And the Survivors
Dead Companies
Monday, February 1, 2010
Monday, February 1, 2010
Innovation
Monday, February 1, 2010
Current Trends
Monday, February 1, 2010
Their VisionMonday, February 1, 2010
Services
Rather than Products
Monday, February 1, 2010
Denial
Monday, February 1, 2010
Research & DevelopmentMonday, February 1, 2010
Hierarchy and Bureaucracy
Monday, February 1, 2010
Monday, February 1, 2010
DENY
HESITA
TE
SQUANDER
OSS
IFY
CENTRALIZ
E
The Wrong Stuff
Monday, February 1, 2010
Road to Innovation
Monday, February 1, 2010
Competitive Advantage
Monday, February 1, 2010
The edge or superiority a firm enjoys over its rivals, emerging form a powerful market
position or from a unique internal competency
Competitive Advantage
Monday, February 1, 2010
Market Positioning
Monday, February 1, 2010
Long Term Success
Monday, February 1, 2010
Innovative TechnologyMonday, February 1, 2010
Resources are the stockpile of assets held by a firm to be used as inputs in its business activities
Internal StrengthsMonday, February 1, 2010
Resources are the stockpile of assets held by a firm to be used as inputs in its business activities
Internal StrengthsMonday, February 1, 2010
Tangible Resources
Monday, February 1, 2010
Plants & Facilities
OBSOLETEMonday, February 1, 2010
Equipments: Out of DateMonday, February 1, 2010
Gross Profit Margin 20.27% 18.46% 13.13%
Exploitation Margin -4.55% -6.74% -22.75%
Net Margin -6.23% -10.70% -23.90%
Total Dept Ratio 1.08740 1.01576 0.9194
Liquid Funds
Monday, February 1, 2010
Gross Profit Margin 20.27% 18.46% 13.13%
Exploitation Margin -4.55% -6.74% -22.75%
Net Margin -6.23% -10.70% -23.90%
Total Dept Ratio 1.08740 1.01576 0.9194
Liquid Funds
Monday, February 1, 2010
Intangible Resources
Monday, February 1, 2010
Employees Skills
Monday, February 1, 2010
Employees Skills
Monday, February 1, 2010
Employees Skills
Distinctive Competency
The ability of a firm to perform competitively critical tasks
relatively well
Monday, February 1, 2010
Brand Image
Monday, February 1, 2010
Leadership &
Management
Monday, February 1, 2010
Patents
Monday, February 1, 2010
Strategic Partnership
Monday, February 1, 2010
Monday, February 1, 2010
Tangible and
IntangibleCapabilities
Valua
ble?
Nonim
itable
?
Nonsu
stitu
table?
Nontra
nsfer
able?
Nonstrategic Capability
Distinctive Competency
Competitive Advantage
Sustainable Competitive Advantage
Nonsustainable Competitive Advantage
Path to Competitive Advantage
Monday, February 1, 2010
Capabilities
Firm’s skills or knowledge in
transforming inputs into outputs
Monday, February 1, 2010
Sustaining Competitive Advantage
Monday, February 1, 2010
Sustaining Competitive Advantage
Monday, February 1, 2010
Sustaining Competitive Advantage
Firm retains its distinctive competencies
and thus its competitive advantage
over the long haul
Monday, February 1, 2010
Transferability
Imitation
Substitution
Monday, February 1, 2010
Competencies
Monday, February 1, 2010
Entrepreneurship
Text
relates to their power to be pioneer in their competencies and technologies
Monday, February 1, 2010
Entrepreneurship
Text
relates to their power to be pioneer in their competencies and technologies
Monday, February 1, 2010
Entrepreneurship
Text
relates to their power to be pioneer in their competencies and technologies
Monday, February 1, 2010
Prevents Entry
Monday, February 1, 2010
Text
Lead Advantage
Monday, February 1, 2010
Cost Advantages
Monday, February 1, 2010
Significant Profits
Monday, February 1, 2010
stages of activities during which value is added to the product
Operational
Monday, February 1, 2010
stages of activities during which value is added to the product
Operational
Monday, February 1, 2010
Image Capture Processing
Storage
Printing
Projection
Value ChainPre-Digital Age
Monday, February 1, 2010
Value ChainPost-Digital Age
Image Capture
Digitalization Storage Printing
Manipulation
Transmission
Retrieval
Projection
Monday, February 1, 2010
Internal Comparison
Monday, February 1, 2010
Strengths
Monday, February 1, 2010
Diversified Geographic Base
Monday, February 1, 2010
Significant Brand Recognition
Significant
Brand
Monday, February 1, 2010
Cross Licensing AgreementsMonday, February 1, 2010
Weaknesses
Monday, February 1, 2010
Weak Financial Performance
Monday, February 1, 2010
Lack of product diversification
Monday, February 1, 2010
And you?
Monday, February 1, 2010
How should a company position itself when facing technology changes and market competition on that
matter?
Do you think that Kodak can survive? Given that they offer a service rather than a product
Monday, February 1, 2010
Bibliography
http://web.ebscohost.com/ehost/pdf?vid=4&hid=11&sid=e3e6137a-1ff3-41c6-959e-277d680fdb4c%40sessionmgr4
www.kodak.com
http://www.businessweek.com/magazine/content/06_48/b4011421.htm
http://www.reuters.com/article/idUKTRE60R4BK20100128?type=companyNews
http://finance.yahoo.com/q/cf?s=EK&annual
Fundamentals of Strategic Management; Raghvan Parthasarthy
http://news.cnet.com/Digital-camera-market-peaked-too-soon/2100-1041_3-5688981.html
http://www.luminous-landscape.com/essays/rise-fall.shtml
http://www.cameratown.com/news/news.cfm/hurl/id|5150
http://www.pcmag.com/article2/0,2817,1885729,00.asp
http://www.forbes.com/2007/02/23/innovation-kodak-disruptors-lead-innovate-cx_cc_0226christensen.html
http://www.imaginginfo.com/online/article.jsp?siteSection=3&id=4759&pageNum=2
http://www.engadget.com/2006/04/26/commercial-kodak-scanner-digitizes-tags-old-photos/
Monday, February 1, 2010