10/10/2017

© 2017 LanguageWIre

#komfosummit 2017

SØREN SCHØNNEMANNLanguageWire

”Practical tips on speaking

the right language”

10/10/2017

© 2017 LanguageWIre

Practical tips

on speaking

the right

language.

10/10/2017

© 2017 LanguageWIre

As we go more

digital, the ability

for brands to

personalise

content grows.

How do I provide the

right content at the

right time?

10/10/2017

© 2017 LanguageWIre

Common Sense Advisory, Localization Matters, 2014

84% of business buyers are

more likely to buy a

product with online information

in their language.

10/10/2017

© 2017 LanguageWIre

10/10/2017

© 2017 LanguageWIre

A survey of 3,000 online shoppers

across 10 countries found that

60% rarely or never buy

from English-only websites.Common Sense Advisory, Can't Read, Won't Buy, 2014

2005 2010 2015 2020

Digital content

is exploding.

Today10/10/2017

© 2017 LanguageWIre

Choose

the right

languages.

29/06/2017

© LanguageWire 2017

Sourc

e: C

om

mon S

ense A

dvis

ory

10/10/2017

© 2017 LanguageWIre

Work with

the right

tools.

Integrate translation

with your digital

platform.

→

←

10/10/2017

© 2017 LanguageWIre

10/10/2017

© 2017 LanguageWIre

10/10/2017

© 2017 LanguageWIre

10/10/2017

© 2017 LanguageWIre

The power

to reach your

global audience.

linkedin.com/in/sorenschoennemann

10/10/2017

© 2017 LanguageWIre