komu media kit,v4

8/7/2019 KOMU Media Kit,V4

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KOMU 8Can Help Your BusinessGrow


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Did you know this about advertising?1 - Advertise to Reach New CustomersYour market changes constantly. New families in the area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who wouldn't consideryour business a few years ago may be a prime customer now. Remember 20% of families will move this year, 5 million people will be married and 4 million babies will be born.

2 - Advertise ContinuouslyShoppers don't have the store loyalty they once did. You must advertise to keep pace with your competition. The National Retail Merchants Association states: "Mobility and non-loyalty are rampant. Storesmust promote themselves to get former customers to return and to seek new ones.

3 - Advertise to Remain With Shoppers Throughout the Buying ProcessMany people postpone buying decisions. They often go from store to store comparing prices, quality and service. Advertising must reach them steadily through the entire decision-making process. Your namemust be fresh in their minds when they ultimately decide to buy.

4 - Advertise Because Your Competition is AdvertisingThere are only so many consumers in the market who are ready to buy at any one time. You'll need to advertise to keep regular customers and to counterbal ance the advertising of your competiti on. You mustadvertise to keep your share of customers or you will lose them to the more aggressive competitors.

5 - Advertise Because it Pays Off Over a Long PeriodAdvertising gives you a long-term advant age over competitors who cut back or cancel advertising. A five year survey of more than 3,000 companies found advertisers who maintain or expand advertising over afive year period see their sales increase an average of 100%. Companies, which cut advertising, averaged sales decreases of 45%.6 - Advertise to Generate Store TrafficContinuous store traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come into the store, the more possibilities you have to make sales and selladditional merchandise. For every 100 items that shoppers plan to buy, they make 30 unanticipated "in the store" purchases, an NRMA survey shows.

7 - Advertise to Make More Sales Advertising works! Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers are almost invariably the most successful.

8 - Advertise Because There is Always Business to GenerateYour doors are open. Salespeople are on the payroll. Even the slowest days produce sales. As long as you're in business, you've got overhead to meet and new people to reach. Advertising can generate

customers now and in the future.9 - Advertise to Keep a Healthy Positive ImageIn a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into themarketplace, regardless of the economy.

10 - Advertise to Maintain Employee MoraleWhen advertising and promotion are suddenly cut or canceled, salespeople may become alarmed and demoralized. They may start false rumors in an honest belief that your business is in trouble. Positiveadvertising boosts morale. It gives your staff strong additional support.


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Did you know this about television?Most Authoritative Medium Most Exciting Medium

Most Influential Medium Most Persuasive Medium

Medium through which people are most likely to learn about products or brands they might try or buy

Source: TVB Media Comparisons Study 2010


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Did you know this about KOMU 8?

Source: The Media Audit Nov. 09

There are approximately 178,410 adults 18 and older in Boone and Cole counties. Each week KOMU 8reaches more adults than any other Mid-Missouri advertising medium.

All Radio = combined weekly reach of all Cumulus, Zimmer and KBIA radio stationsNewspapers = combined weekly reach ofColumbia Daily Tribune, Columbia Missourian and Jefferson City News Tribune

OnMedia = combined weekly reach of all 36 channels that allow commercial insertion by OnMedia , none of which are in HD (See below).

ESPN ESPN2 Food Network WGN America Syfy History Channel FX

CNBC Discovery Channel TNT SciFi Comcast SportsNet HD Theater FSN

TBS CNN USA Speed MGM Animal Planet Bravo

Fox News A&E Lifetime WGN America HGTV MGM TLC


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There are approximately 91,543 women 18 and older in Boone and Cole counties. Each week KOMU 8reaches more women than any other Mid-Missouri advertising medium.

All Radio = combined weekly reach of all Cumulus, Zimmer and KBIA radio stationsNewspapers = combined weekly reach ofColumbia Daily Tribune, Columbia Missourian and Jefferson City News TribuneOnMedia = combined weekly reach of all 36 channels that allow commercial insertion by OnMedia

Source: The Media Audit, Nov. 09


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There are approximately 178,410 adults 18 and older in Boone and Cole counties. Each week KOMU 8reaches more adults than any other Mid-Missouri advertising medium.

The chart above shows the weekly reach of adults in Boone and Cole counties by specific KOMU 8 dayparts.



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Each week 55% of KOMU 8s audience is female and 45% of KOMU 8s audience is male.

The chart to the left represents the age breakdownof the KOMU 8 audience.

The chart to the right represents the householdincome breakdown of the KOMU 8 audience.



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The KOMU 8 Coverage Map


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About KOMU 8

KOMU 8 is a full-power NBC Affiliate operating as an auxiliary enterprise of the University of Missouri. It is the only university-ownedcommercial television station in the United States utilizing its newsroom as a teaching lab for students. Here, students work alongsideprofessional reporters and anchors to bring Mid-Missourians the quality news coverage theyve come to expect.KOMU 8 is recognized throughout the broadcast industry for its innovation and for being the premiere training ground for television

journalists attending the prestigious Missouri School of Journalism. As the most decorated television news organization in Mid-Missouri,KOMU 8 is a winner of multiple Regional Emmy and Edward R. Murrow Awards. On August 8, 2008, KOMU 8 became the first and onlylocal news organization to broadcast its news, weather and sports in high definition. Today, KOMU 8 brings viewers more hours ofprogramming in high definition than any other local source.

KOMU 8 is committed to giving back to the communities we serve. Since the station broadcast its first signal on December 21, 1953, ourdedication to public service has been unparalleled in the market.

Each year KOMU 8 provides media and fundraising support to a wealth of organizations including local United Way agencies, Big BrothersBig Sisters of Central Missouri, Ronald McDonald House Charities of Mid-Missouri, The Food Bank, Central Missouri Honor Flight and theMuscular Dystrophy Association.In June 2010, The National Association of Broadcasters Education Foundation honored KOMU 8 with its celebrated Service to AmericaCommunity Award for Radio and Television. This award honors radio and television broadcasters for a single campaign, project or programthat serves the common good or otherwise provides exemplary service to their local community. There is only one television recipient ofthis award each year, regardless of market size. KOMU 8 was selected to receive this honor for its exceptional support of Central MissouriHonor Flight, which is founded and maintained by KOMU 8 employees.


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KOMU 8 News, Weather & Sports

Coverage You Can Count On is KOMU 8 News. Mid-Missouris first choice forbreaking news coverage. From the heart of Mid-Missouri to communities allaround when important stories break, KOMU 8 News is first on the sceneand first on the web bringing our viewers a LIVE look at whats happening thatvery moment. W ith Mid-Missouris largest staff of broadcast journalists, its whatwe do best. When it matters most and you need to know, KOMU 8 News is

here for you.

KOMU 8 News Anchors (from left): Megan Murphy,Sarah Hill, Jim Riek, Angie Bailey and Chance Seales.

The LIVE Doppler 8 First Alert Weather Team is committed to keeping ourviewers informed and their families safe. Our team is constantly trackingconditions to alert Mid-Missourians at the first sign of severe weather. We have

the most advanced weather technology in the market to bring our viewersaccuracy and detail like no one else. When severe weather is headed towardsMid-Missouri, KOMU 8 alerts viewers on-air, online, on mobile phones, over theradio and through social networking.

The LIVE Doppler 8 First Alert Weather Team (fromleft): Meteorologist Eric Aldrich, Chief WeathercasterDave Schmidt and Meteorologist Michelle Bogowith.

KOMU 8 Sports Anchors (from left): Chris Gervino andEric Blumberg

KOMU 8 Sports is Mid-Missouris source for the most comprehensive sportscoverage in the market. From local high school teams to the Tigers and thepros, KOMU 8 Sports covers it all. Every Sunday night from 10:30-11 p.m.Chris Gervino and Eric Blumberg present the KOMU 8 Sports Show. Gervinoalso hosts This Week in Mizzou Football and Basketball complete withexclusive interviews with Tiger head coaches during the football and basketballseasons. KOMU 8 Sports is proud to be Your Home of the Tigers.


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KOMU 8 Daytime Programming

The TodayShow (M-F 7-11am)NBC News pioneered the morning news program when it launched Today in 1952. This four-hour live broadcast provides the latest in domestic and international news, weather reportsand interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

Days of OurLives (M-F 12-1pm)Like sands through the hourglass, so are the Days of Our Lives." For more than 30 years, those words have introduced and underscored one of daytime drama's rare mainstays. Since1965, "Days of our Lives" has generated numerous Emmy Awards and nominations, as well as multiple "Soap Opera Digest" and "People's Choice" Awards.

RachaelRay(M-F 2-3pm)Showcasing her signature warmth, energy and her boundless curiosity for all aspects of life, Rachael Ray engages viewers and in-studio audiences with a personal, hands-on,celebratory approach to life the Rachael Ray way. While Rachael continues to heat up the kitchen with her creative signature dishes, she also takes her audience beyond to explore allfacets of life and good living.

Dr. Phil (M-F 3-4pm)Dr. Phil McGraw has galvanized millions of people to "get real" about their own behavior and create more positive lives. His nationally syndicated daily one-hour series, Dr. Phil, hasbeen making headlines and breaking records since its September 2002 launch, when it garnered the highest ratings of any new syndicated show since the launch of The Oprah Winfrey

Show in 1986.

Oprah Winfrey(M-F 4-5pm)Through the power of media, Oprah Winfrey has created an unparalle led connection with people around the world. As supervising producer and host of the top-rated, award-winningThe Oprah Winfrey Show, she has entertained, enlightened and uplifted millions of viewers for more than 20 years. Her accomplishments as a global media leader and philanthropisthave established her as one of the most respected and admired public figures today.

Nate Berkus (M-F 11am-12pm)The Nate Berkus show will make its debut on KOMU 8 in September 2010. Berkus is an interior designer from Chicago who has been a hit with Oprah Winfreys viewers since he firstappeared on her show 8 years ago. Over the past few years, Berkus has hosted a program on Winfreys Sirius Satellite Radio channel and a reality series on ABC called, The BigGive.

Dr. Oz (M-F 1-2pm)Dr. Oz is a cardiothoracic surgeon, author and host of his own syndicated talk show. This hit show made its debut nationally in September 2009. Prior to having his own show, Dr.Mehmet Oz made frequent appearances as a guest on the Oprah Winfrey Show from 2004 to 2009. Dr. Oz gets his viewers excited about taking steps to improve their health and

wellbeing through simulations, models, personal interviews and a Q&A period.


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KOMU 8 Evening Programming

The Tonight Show (M-F 10:35-11:35pm)Considered by many to be a variety show, The Tonight Show with Jay Leno features a nightly monologue and news-making guests, as well as ongoing comedy segments includingHeadlines, Stuff We Found on eBay, and much more. The result is a unique and humorous look at todays pop culture.

Late Night with JimmyFallon (M-F 11:35pm-12:35am)

NBC Primetime Programming (M-Sun 7-10pm)

Wheelof Fortune (M-F 6:30-7pm)The most popular game show of its generation, Wheel of Fortune has awarded more than $162 million in cash and prizes to its contestants since it first became syndicated in 1983.Wheel of Fortune is one of the top-rated shows ever in syndication.

NBC NightlyNews (M-F 5:30-6pm)NBC Nightly News with Brian Williams provides reports and an analysis of the days most newsworthy national and international events. Regular features include the Fleecing ofAmerica, an examination of government waste; and Lifeline, which takes a look at current health trends in America.

Coming out of NBCs Rockefeller Center Studio 6B, former Saturday Night Live star Jimmy Fallon has taken over as host of Late Night. As the third host of this cunning talk show,Fallon brings late night viewers hilarious segments and guests. Also featured on the show is the house band The Roots, a group that Rolling Stone Magazine called one of the 20 bestlive bands in the world.


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Additional KOMU 8 Programming

SportsFrom PGA & LPGA golf, to Wimbledon tennis, to Notre Dame footba ll to NFL Sunday Night Football, KOMU 8 delivers top-notch sports coverage. Locally, no othermedia outlet can match KOMU 8s sports coverage. Friday Night Fever breaks down the latest high school football gamesThis week in MizzouFootball/Basketball is the only local show where the Mizzou coaches break down the previous weeks games. The KOMU 8 Sports Show dissects local high school,college and professional sports every Sunday night and KOMU 8 is also home to nine Mizzou basketball games each season. And every other year, KOMU 8 is hometo the worlds biggest sporting event The Summer and Winter Olympics.

WeekendMorningEach weekend morning, KOMU 8 delivers the best in quality programming. Hometime shows homeowners how to achieve professional-looking results from their home improvementprojects. For anyone who can't afford to miss a single day on Wall Street, The Wall Street Journal Report is the program to watch. Today's Homeownercovers start-to-finish remodeling

projects with the latest tips and trends. For more than six decades, NBCs Meet the Press has proudly brought America interviews with newsmakers from around the world. WeekendTodaycontinues the "Today Show" tradition by covering breaking news, interviewing newsmakers, reporting on a variety of pop culture and human-interest stories and covering health andfinance issues. Finally, The Chris Matthews Show is a weekend news and political roundtable program that features Chris Matthews at the moderator of a group of four rotating journalistsdebating various issues.

SaturdayNight Live (Sat 10:30pm-12:00am)Since 1975, "SNL" has launched the careers of many of the brightest comedy performers of a generation and as "The New York Times" noted on the occasion of the show's Emmywinning 25th Anniversary special in 1999: "In defiance of both time and show business convention, "SNL" [is] still the most pervasive influence on the art of comedy in contemporaryculture."

Syndicatedprogramming (Various)In addition to bringing Mid-Missouri the best in quality original programming, KOMU 8 also delivers quality syndicated programming including The Simpsons, The Unit and AccessHollywood.


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KOMU 8 News, Weather & Sports in HD

The Switch to HDKOMU 8 News was first launched in High Definition on August 8th, 2008. The switch to high definition was a major endeavor of years in themaking. By broadcasting in high definition, KOMU 8 is able to bring our viewers the clearest, sharpest and most precise images to enhance

the viewing experience.

The FirstandOnlyKOMU 8 is proud to be Mid-Missouris first and only local news organization to broadcast news, weather and sports in high definition. Inaddition, KOMU 8 offers more local programming in high definition than any other local source.

EnhancedWeatherCapabilitiesOur exclusive LIVE Doppler 8 First Alert Weather and Radar in high definition enables us to track storms down to street level to bring ourviewers the clearest, most accurate forecasts available. Plus, our 3D graphics in high definition provide viewers with the most preciseweather images that are easy to understand and attractive to look at.

AdvertiserBenefitsAdvertisers, both national and local, benefit from KOMU 8s conversion to high definition. We are able to air your commercials in highdefinition to further enhance the look and feel of your companys products and services.


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How (and who) to contact at KOMU 8

KOMU 8 Sales DepartmentIf you are interested in finding out more about KOMU 8 and how KOMU 8 can help your business grow, please feel free to contact any of the individuals listed below.

Tom DuganGeneral Sales Manager(573) 884-2381John M. ParkerNational Sales Manager(573) 884-4154Gerry Blaise

Account Executive(573) 884-4784Christy Hanson

Account Executive(573) 884-4005

Andrea KaiserAccount Executive(573) 884-4007

Diana Rowland

Account Executive(573) 884-4112Kori Sands

Account Executive(573) 884-2888Karen Schaefferkoetter

Account Executive(573) 884-2528Lisa Stevens

Account Executive(573) 884-4136

Sales Department e-mail address

[email protected]

KOMU 85550 Highway 63 South

Columbia, MO 65201

www.KOMU.com

Other importantKOMU 8contacts

Marty SiddallGeneral Manager

(573) 884-4546Matt GarrettDirector of Audience Development(573) 884-3269Gary PeelManager Business/Fiscal Operations(573) 884-2904

Shelly SilveyDirector of Creative Services

(573) 884-2974Sharon GlaskerTraffic Director(573) 884-2899

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