Kona Ice

Executive SummaryThe Problem

Ice cream trucks and food trucks offer a wide of unhealthy food to their customer. Both of these

trucks have uninviting appeals written all over their vehicles.

The Solution

Kona Ice is the only engaging mobile shaved ice truck in the business. With its pristine and

lovable appearance, offering school nutrition standard products. Kona Ice in the Bay Area would

be remarkably popular in such an urban setting like this.

The Opportunity

With so many truck business in the Bay Area seeing such a new business would attract customers

easily.

Franchise Overview

★ Mobile, Hawaiian style shaved ice franchise established in Florence,

Kentucky

★ Kona Ice sells shaved ice that comes with different variation of

flavors called the Flavor-wave. Kona Ice can be rented for schools,

games, festivals, fairs, car washes, anywhere there’s a crowd and

they’ll provide you back a portion of every Kona sold

★ In order to start up a Kona Ice Franchise, pay for the truck and

finance fee (89,650 & 15,00) =$104,650

Problem/Unmet NeedCompany Logo

SWOT AnalysisStrengths:

Community InvolvementExtremely Quick startup (30 days or less)Proprietary Nutritional ProductIncredibly Low OverheadFixed RoyaltyMobilityVariety of flavors

Weaknesses:Seasonal Time (Spring & Summer)Location(Mobile Business)Easy to recreate product (Ice and favoring)

Opportunities:

To help impact the communitiesDiversity of giveback programs (Million Dollar Giveback)Cold treat alternative (Healthy/Nutritional)

Threats:

Other food trucks (Mexican and Ice cream)Simple product- besides the different flavors the concept of it is all is too plain Ice cream shops (more popularity)

Assessment of Opportunities for Venture Creation

[Primary Customer Analysis]Company Logo

Primary Target Market Company Logo

Company Logo

15% market

penetration rate

Solution: How Business Fills Needs Company Logo

Solution: Description of Product/ Service

★ Kona Ice can be rented for schools, games, festivals, fairs, car washes, anywhere

there’s a crowd and they’ll provide you back a portion of every Kona sold.

★ The shaved ice comes in five “klassic” sizes of kiddie, regular, king, color

changing, and souvenir.

★ The Kona Ice is sold in three different types of trucks which is the Kona mini, the

Kona Kioski, and the Kona Trailer

Company Logo

[Proposed Working Facility/StoreFront /OfficeCompany Logo

Distribution Channel

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Marketing and Sales

● Kona Ice hosts events and collaborate with local schools in order to get the Kona Brand around.

● Numerous accounts of social media that promote each of the franchise

● Engages within their local comminity - Spread the brand name throughout

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Qualifications

★ I am part of the San Leandro Business and Finance Academy/DECA

★ Experienced in Entrepreneurship, Marketing, and Business.

★ Qualified for making good impressions towards the younger generation

★ Former Cross Country runners