2012-2013

Now Lamb has 270 trucks on the road and says his business is profitable, with sales of $8 million a year.

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Kona Kollege allows paid summer interns to turn their sweat equity into a down payment on a franchise.

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LOCALMEDIA

NATIONALMEDIA

This year Kona Ice co-founder Tony Lamb launched the Mini, a shaved ice cart that can fit in elevators and through doorways.

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The perfect cold relief on a hot summer day.

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ONLINE MEDIA

BROADCAST MEDIA

CNBC

Warm Weather Is a Windfall for Frozen Treat Sellers

SUN SENTINEL

Ice Cream Trucks Evolve into Mobile Business

NATION’S RESTAURANT NEWS

Keeping in Compliance with Food Truck Regulations

More than 10 million media impressions in print, broadcast & online stories.

FORTUNE

Kona Ice VS. Mr. Softee

FOX NEWS CHANNEL:

Fox & Friends

WALL STREET JOURNAL

Franchises Innovate To Survive and Thrive

THE STORYLINE

Highlight the fun, engaging Kona Truck and Mini available year-round.

THE STRATEGY

Spotlight Kona Ice’s commitment to innovation through story exclusives. The strategy focuses on a blend of national and local media placements.

CINCINNATI.COM

Pilots Trade Jet Cockpit for Kona Ice Truck

DELTA BUSINESS MAGAZINE

Ice Cold; Kona Ice Gives Customers 1,500 Possible Flavor Combinations

WAKE LIVING MAGAZINE

Keeping Raleigh Cool; Couple Achieves Success with Kona Ice Business

More than 20 million media impressions in print, broadcast & online stories.

MY FOX PHOENIX

Morning Show

MINNEAPOLIS STAR TRIBUNE

From Corporate Accountant to Kona Ice Entrepreneur

QSR MAGAZINE

College Sports Partnerships

THE STORYLINE

Develop a cadence of stories that provide earned media in support of franchisee operations and brand awareness.

THE STRATEGY

Create compelling storylines that secure press coverage locally and nationally about the talented franchisees that Kona Ice attracts. The coverage supports brand awareness and provides franchisees a boost.

BRADENTON HERALD

Kona Ice Truck Raises Money for Schools, Organizations

CASA GRANDE DISPATCH

Refreshing Fundraisers; Kona Ice Offers a Cool Way to Give Back to Community

CHEROKEE LEDGER

Cold Treats with a Philanthropic Mission

More than 420,000,000 media impressions in print, broadcast & online stories.

MIAMI HERALD

How to Make the Time for Giving Back

TIMESUNION

Cap Region Gives: Committed to Helping Out — To a Calypso Beat

THE AUGUSTA CHRONICLE

Couple Dishes Shaved Ice, Gives Back to the Community

THE STORYLINE

Showcase the pledge Kona Ice has made to supporting the communities it serves.

THE STRATEGY

Tell the brand’s giveback story through strategic public relations tactics that illuminate Kona Ice as a community ally.

AUSTIN AMERICAN-STATESTMAN

Business Snowballing for Ice Treat Company

CINCINNATI ENQUIRER

Kona Ice Snowballs

CNBC-TV

Town Hall on Small Business

More than 8,500,000 media impressions in print, broadcast & online stories.

SUCCESS

Once Upon a Time in Marketing; Kona Ice: Story Time for Franchisees

ORANGE COUNTY REGISTER

Franchise Frenzy

QSR MAGAZINE

Warmer Sales in Warmer Months

THE STORYLINE

Support and enhance Kona Ice’s growth strategy with top tier press coverage.

THE STRATEGY

Strategic PR efforts are activated to spotlight the franchise opportunity, the high quality franchisees in the system and the strength of the business model.

THANK YOU!