kopenhagen fur news april 2012
DESCRIPTION
Kopenhagen Fur News April 2012TRANSCRIPT
Kopenhagen furapril 2012
2 KOPENHAGEN FUR NEWS
18 22
5 Editorial
6 A life of happiness for Niu Weiwei
8 A credible competition
10 A crown worthy of Ms Happiness
11 News in brief
14 Chinese Yuan to enter European fur retail business
16 Flashy fur from Milan to New York
18 Kopenhagen Fur works with the best
21 Helping your industry with social media
22 A world of shoes
25 Events in Copenhagen
26 Auction schedule and offering 2011/12
29 Copenhagen hotels
30 Contact Kopenhagen Fur
ContentsAPRil 2012
6
editor in Chief TORbEN NiElSEN
editor PERNillE MUNK CHRiSTENSEN/
Layout FRANCES YUAN JiNSONG
Print DATAGRAF
advertising KATHRiNE ENGbERG / [+45] 4326 1112
Cover MS NiU WEiWEi, THE WiNNER OF MS
HAPPiNESS
Photo THOMAS NiElSEN
iSSN 1901-731
4 KOPENHAGEN FUR NEWS
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APRil 2012 5
In keeping with tradition, Kopenhagen Fur opened Copenhagen Fashion Week with a spectacular show followed by press conference and reception at Copenhagen City Hall. Like previous years, the show drew 800 spectators including many ministers, members of parliament, city council, employers’ associations and trade unions, fashion people, business people and of course many Danish fashionistas. Also according to tradition, there was a couple of teeth chattering beauties lying on the town square stammering that they would rather be naked than wearing fur. They coped for two minutes only. Inside, the spectators enjoyed styles created by seven young, very talented and enthusiastic international designers. The show received overwhelmingly good coverage in newspapers, magazines and on the internet. On the front cover, Denmark’s largest newspaper brought a very large photo of a young beautiful Chinese model wearing a fantastic coat designed by a young Greek woman. The model was Weiwei, winner of Kopenhagen Fur’s big model competition, Ms. Happiness, in China. Weiwei walked the catwalk on seven shows during Copenhagen Fashion Week, a very impressive debut for a young woman, who was an ordinary student from a university in Shenyang just a few weeks ago. Weiwei is predicted a great future on the international catwalks and has already been hired by a major international model agency. The show was a true demonstration that the fur industry is international in the true meaning of the word and that we can achieve great results by collaborating across borders. It is precisely this realization that is the driving force behind Kopenhagen Fur’s new marketing and
development initiatives. Kopenhagen Fur has formed a strategic partnership with the industrial associations, Danish Fashion & Textile and Danish Jewellers Association to build a large development centre for creative industries. The idea is to invite other companies, Danish as well as foreign, to establish their creative teams in the centre, as we expect the common framework to be perfect to create interdisciplinary synergies. The centre is a part of Copenhagen’s growth and development plans as an important strategic priority. We hope that the centre will be an important platform for the fur industry to build strategic alliances and find new ways of using fur. Hopefully, the centre will be ready to receive its first residents in September. At the same time we try something
new, namely to launch our own production of what could be called risky fur products. Risky because they are typically products that no one else in the fur industry has dared or wished to make. We believe that it is important to test the limits for the use of fur. We take the commercial risk and hope that the industry will not make the same mistakes that we inevitably will make and vice versa that the industry will be inspired by our successes. Similarly, we start commercial activities in China with the intention of offering the Chinese fur industry a range of services that will help to professionalize and internationalize our trade further.
editoriaLTESTiNG THE liMiTS
We believe that it is important to test the limits for the use of fur. We take the commercial risk and hope that the industry will not make the same mistakes that we inevitably will make and vice versa that the industry will be inspired by our successes.
Photo: Helle Moos
6 KOPENHAGEN FUR NEWS
- When the catwalk doors opened for the first time, it was like the doors opened to my new life. These were the thoughts of Niu Weiwei, the winner of the Miss Happiness competition, just before her opening catwalk at Copenhagen Fashion Week. Away from the podium, the smiling 19-year-old can be very unassuming. Actually, she comes off as a bit shy. But that changes as soon as she gets on the catwalk. With steady feet and a proud appearance at Kopenhagen Fur’s opening show she demonstrated why she won. The Miss Happiness competition has changed her life significantly. She opened Copenhagen Fashion Week 2012, and for a whole year she will be the official face of Kopenhagen Fur in China.
the ComPetition Changed everythingAccording to Niu Weiwei herself, the competition has given her some possibilities that Chinese girls normally only dream of. As an only child, it is very important for her to make her parents proud and she has praised the contest. - Miss Happiness is the only one of its kind in China. It is fair to the bone, the organizers care for the girls and they keep their promises. Weiwei says that she is honoured by the opportunity she has been given through Kopenhagen Fur. - I come from a very ordinary family. Thanks to the title, I have been given a unique possibility to establish a career in modelling and this is already more than I
a Life of haPPiness for niu WeiWeiBack home in China, Ms Niu Weiwei was crowned the winner of Kopenhagen Fur’s Miss Happiness competition. It has already changed the 19-year-old beauty and happiness queen’s life.
By kristoffer veggerBy
“When the catwalk doors opened for the first time, it was like the doors opened to my new life.”
APRil 2012 7
could have hoped for.
WeiWei is imPortantWeiwei will be promoting Kopenhagen Fur on the Chinese market which is the largest buyer of fur skins from Kopenhagen Fur buying up to 80 percent. Sales Director of Kopenhagen Fur, Kenneth Loberg says: - The Miss Happiness competition is a way to communicate Danish values to a large international market which is traditionally very materialistic. We also give the participants, especially the winner Ms Weiwei, something more than just the opportunity to win a competition.
the CaLmness of the CountryFirst thing Ms Weiwei noticed on her arrival was the calm atmosphere and the
clean air. - In China people are really busy and the air can be really heavy. People are calmer and seem less stressed in Denmark, says Ms Weiwei with a charming smile, before she continues: - In Denmark everybody is riding bicycles just like people used to do in China. Unfortunately, the car has replaced many bicycles in China. But it was not only the clean air and the bicycles that appealed to her. Besides showcasing the newest collections on the catwalk, Weiwei was also given a grand tour of Kopenhagen Fur’s facilities in Glostrup, to gain an understanding of the company she would be representing in the future. - Before I participated in the competition I only knew Kopenhagen
Fur as a consumer. I now appreciate the hard work that goes in to creating a fur. The amount of fur at Kopenhagen Fur was inconceivable, and the sorting machinery was immensely impressive and sophisticated. Ms Weiwei had been looking forward to visiting a fur farm, but she did not have time for that. - I know that the animals live under proper conditions and that the animal welfare is very important on the farms, and I would have liked to visit a fur farm. When asked if she would like to continue working with Kopenhagen Fur, there was no doubt in her mind. - I would love to continue working with Kopenhagen Fur – even when my obligations cease to continue.
8 KOPENHAGEN FUR NEWS
Kopenhagen Fur’s Miss Happiness competition in China is the only one of its kind. The purpose is both to spread awareness of Danish happiness in everyday life, but also to link the happiness to fur. For 20 years, Kopenhagen Fur has been active in China in order to increase the sale of fur skins to the Chinese market. But the company took a different direction last year. Instead of the usual advertising campaigns, Kopenhagen Fur chose to arrange a model competition with 1,500 contestants from seven different regions in China. The 22 finalists competed for the grand prize at the finals in Beijing to become the new face of Kopenhagen Fur in China, and to be chosen for commercials
and fashion shows in the central fur regions.
Better than tvThe General Manager of Kopenhagen Fur in China, Ms Chris Cui, explains that the campaign has helped increase the younger generations’ interest. Furthermore, the competition helps attract attention to the product. - Holding a model competition you reach a larger crowd than when communicating one-way like for example a TV-commercial. Moreover, we have benefited from the social media as a way of creating more publicity. We do not just talk to the consumers, we communicate with them.
a CrediBLe ComPetitionBy kristoffer veggerBy
APRil 2012 9
the WeLL-Being of the ContestantsBut it is not just the non-traditional approach to marketing that has made the competition a success. The Chinese have observed that we care for the contestants, the competition is transparent, and, most important, the competition is fair, Chris Cui says. The competition was conducted in a fair and transparent manner, and that matters a great deal when it comes to the interest of the Chinese public. - They draw parallels between what they have seen and experienced in the competition and the company that arranged it. Their opinion is that Kopenhagen Fur does business in the same way as it arranged the competition, and that it has healthy, responsible business values. Kopenhagen Fur stands as a very trustworthy company. The purpose of the competition was not only to give young Chinese girls an opportunity to live out their modelling dreams. - The competition is also a means of involving our business associates in China. It is essential that they support the project, says Kenneth Loberg, Sales Director at Kopenhagen Fur.
money seeking haPPinessThe interest does not decline when you look at the financial aspect. China has experienced a massive economic growth which has created a middle class with sufficient financial resources looking for something that can bring them happiness. - People have a lot of money at the moment, but they need something to spend it on. It has to be something a bit more personal and not some inanimate object like a car. In this context a soft fur is perfect, especially as a gift, because people put a lot of emotions into it and thereby they feel happier. - We have received many requests from our customers who want another show next year. They actually demand it, so we have already started planning the next competition, says Kenneth Loberg.
“Holding a model competition you reach a larger crowd than when communicating one-way like for example a TV-commercial. Moreover, we have benefited from the social media as a way of creating more publicity. We do not just talk to the consumers, we communicate with them.”
10 KOPENHAGEN FUR NEWS
When the winner of Ms Happiness was proclaimed at the grand finale in January in Beijing, the lucky girl won the much - coveted contract to be Kopenhagen Fur’s spokesperson in China. She was also crowned with a precious tiara made of fur and amber which was made especially for that occasion. The crown was made by Kopenhagen Studio, Kopenhagen Fur’s centre for creativity and innovation. To give the crown the right appearance of exclusivity, Kopenhagen Studio cooperated with Danish jewellery designer Josephine Bergsøe and the renowned Danish
jewellery company House of Amber. Amber is one of the most versatile materials and comes in all shapes and colours. Therefore it is a dream for most jewellery designers to use amber. Together with House of Amber, Josephine has
carefully selected some very fine faceted amber pearls and has combined pearls and amber in a graceful tiara worthy of Ms Happiness. The choice of using amber in the tiara seems obvious because it is so typical Danish. Amber was the world’s first recognized gem and the only one to be found in Denmark. The golden gem is fossilized resin from ancient pine trees which existed more than 45 million years ago. Around the world, amber is known as ‘the Nordic gold’, and for many centuries amber has been cherished for its beauty, individuality and warm glow.
a CroWn Worthy of ms haPPiness
The choice of using amber in the tiara seems obvious because it is so typical Danish.
APRil 2012 11
To give the crown the right appearance of exclusivity, Kopenhagen Studio cooperated with Danish jewellery designer Josephine Bergsøe and the renowned Danish jewellery company House of Amber.
Pelsnoer A/SLangagervej 76DK-2600 GlostrupVAT.: DK81685517
T.: +45 43960148F.: +45 43962040
12 KOPENHAGEN FUR NEWS
ChinChiLLa for China - We will promote the chinchilla skins in China, where they are not that common - yet.
Mr Kam Lam of KC Enterprises from China bought the February auction’s last top lot - 28 prime chinchilla skins at the price of 1,030 DKK each.
The buyer, Mr Kam Lam, who has over 90 boutiques specializing in first class fur products, wants to use the skins for promotion in his 40,000 square feet store in Harbin. In time he hopes that the customers will have a liking for chinchilla, just as they have for mink.
He has been attending the Danish auctions since 1983, and has bought the top lot four times.
auCtions LiveYou can follow the auctions live on selling days. The streaming is available on the AUCTION site of www.kopenhagenfur.com by use of your usual personal login. When you have logged in you choose LIVE AUCTION in the top menu.You will be able to view the light board of the ongoing sales. The light board shows the lot number and the type of skins being sold, and the hammer price in DKK and USD, with eight seconds’ delay only. If you need a password, please contact Kopenhagen Fur’s Hotline on [email protected].
neWs iN bRiEF
Oh! By Kopenhagen Fur is a groundbreaking fashion brand being launched by Kopenhagen Fur at Mifur. The brand will be focusing on accessories and home-wear, and will initially be sold in Europe and North America.
The launch of the new brand makes Kopenhagen Fur a part of every phase in the supply-chain, and plays a vital role in strategic development of new markets.
www.ohbykopenhagenfur.com
PaLomino veLvet femaLes at dkk 1,600 Per skinMr Li Yanqi from China bought his first top lot at the February auction for an impressive 1,600 DKK per skin.
At 1,000 DKK the rest of the buyers dropped out of the race, which left Mr Li Yanqi and another buyer in the final sprint for the top lot. When the price hit 1,600 DKK Mr Li Yangi won the race.
The fur skins will to be used for promotion and will hopefully make mink fur even more popular in China.
- The Palomino is a very popular type in China at the moment. They are definitely worth the price.
APRil 2012 13
namiBian government Changes Breed name from karakuL to sWakaraBy New Year 2012 the government of Namibia has agreed to officially change the breed name of Namibian karakul sheep to swakara. This has been requested by the swakara board of Namibia which for the last couple of years has worked strategically to ensure this change of name which is a great recognition that the Namibian farmers through hard work and upgrading in karakul breeding have changed the genotype of the karakul breed in Namibia successfully.
The new name emphasizes that skins from Namibian karakul breeders should be recognized for what they are – skins from sheep with characters that differ from the original karakul sheep. The swakara skin production is a very exclusive production with a limited number of skins per year. These skins are sold exclusively at Kopenhagen Fur’s auctions twice a year, in April and September.
As a natural cause of the change of name, the name of the Karakul Breeders’ Society has been changed to the swakara Breeders’ Society and the Karakul Board of Namibia will be changed to the swakara Board of Namibia.
BLaCk veLvet maLes Went to seCond time visitor- The Black Velvet skins are intended for a new business profile and will be turned into special garments for the most important customers. Mr Xiao La Zhou of Haining Gladiator Dress Co. Ltd., second time visitor, first time top lot buyer, has a clear idea of what to do with the newly purchased skins.
Mr Xiao La Zhou finds the Black Velvet furs worth the price and does not mind spending the extra money because of the prestige that accompanies the sought-after skins.
-When you want to draw attention to yourself and your business, you have to be ready to pay extra for the goods.
The Black Velvet Males went for 1,480 DKK per skin.
14 KOPENHAGEN FUR NEWS
While the fur market is booming in China and large fur shopping centres pop-up in major Chinese cities around the country, the situation is rather different in Europe. The global economic downturn has hit Europe hard, and at the same time the European fur retail sector is characterized by small-scale businesses without the financial power to take on the investments needed to develop the trade. - Europe is approaching a recession, and the traditional fur stores are not renewing
their businesses at the moment. They are busy just with surviving, Torben Nielsen, Kopenhagen Fur’s Managing Director, says. He sees an opportunity for Chinese fur manufacturers and retailers to establish their businesses in a rather weak European market. - The competition in China is hard and it is Chinese manufactured fur goods that are sold in Europe. Why wouldn’t a Chinese manufacturer want to be present at the European market? Torben Nielsen asks.
Chinese yuan to enter euroPean fur retaiL BusinessIn Europe, the fur retail business suffers from the economic downturn and lack of serious investments. In China, the fur retail business has both the ambition and the means to expand beyond China. We will invest in Europe, the Chinese say - but the time is not quite right yet.
By miCk madsen
APRil 2012 15
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Just a matter of timeAccording to Chinese manufacturers, the introduction of a Chinese fur retail chain in Europe will take place. - It is just a matter of time. There is every probability for Chinese companies to gain a foothold on markets outside China. The prices at our local market are low, and the government encourages companies with the capability to enter foreign markets, says Stanley Chen, owner of Hong Kong-based Cadano Fur & Fashion Co. Ltd. The times, however, are characterized by uncertainty, and that takes the edge of the Chinese willingness to spend venture capital outside China. - It is hard to say something about the time perspective. The world economy is changing. People are waiting for the right moment, Mr Chen says. Mr Sek-Lung Ng, owner of Ottino Internation Ltd, agrees that Chinese companies will enter Europe eventually, but
he believes that it will take some time because the structure on the Chinese market has not been settled yet. - Chinese companies will be interested in moving to Europe, but it will take 5-10 years. At the moment, big Chinese companies are taking over the smaller ones. But within 10 years there will be companies with the strength to go outside China, Sek-Lung Ng says.
aCCess to distriBution in euroPeHowever, Torben Nielsen is confident that the Chinese move will happen faster than that. He points out that Kopenhagen Fur is about to build a creative cluster in Copenhagen in cooperation with Danish Fashion & Textile and the Danish Jewellers Association. The partnership represents Danish companies exporting for some 10 billion USD, and the vision for the creative cluster, already nicknamed the Creative Valley, is highly commercial.
The fact that Kopenhagen Fur’s two partners have extensive distribution networks in Europe makes Copenhagen and the Creative Valley a perfect starting point for entering the European fur retail market. Establishing the European headquarter in Copenhagen will give Chinese pioneers in Europe access to this network which, according to Torben Nielsen, will prove a major advantage in establishing business in Europe, and the Chinese manufacturers are positive about the prospects of the creative hub. But neither Sek-Lung Ng nor Stanley Chen is jumping into Europe at the moment. - It is a very good idea to build a bridge between China and Europe. Gaining access to the distribution network will provide additional value, but we need to balance the costs and the profitability. First step of the vision is good, let us hear about the next step, Stanley Chen says.
It is just a matter of time. There is every probability for Chinese companies to gain a
foothold on markets outside China.
16 KOPENHAGEN FUR NEWS
fLashy fur from miLan to neW yorkThe world’s most powerful fashion houses love fur. That was made obvious when win-ter fashion 2013 was shown at the promi-nent catwalks of New York, London, Milan and Paris. Never before has fur been seen in such quantities used by so many design-ers in so many different ways and styles as was the case during these fashion weeks. Dior and Fendi attracted attention showing beautiful and traditional fur collars and robes. But fur was also applied in a
more unconventional way. Marc Jacobs had created an oversized, red fur hat which drew much attention during New York fashion week. So did the hip, pink men’s fluff jacket with fur sleeves from Astrid An-dersen that impressed London’s fashionis-tas. The fur came in many colours – green, lilac and pastel shades. There is no doubt about it: fur in all shapes and colours is in style.
Albert FerrettiJo No FuiFendi
miLan
APRil 2012 17
McQueen Marc Jacobs Barbara Bui
Mulberry Mac Posen Dior
Astrid Andersen Christian Siriano Lanvin
London neW york Paris
18 KOPENHAGEN FUR NEWS
APRil 2012 19
koPenhagen fur Works With the Best For the fourth year in a row, Kopenhagen Fur opened Copenhagen Fashion Week in February. Each year we have presented a new concept embodying different designers. This year we invited the top up-and-coming talents from all over the world.
By JosePhine Christine haLd
‘New Talents’ was the theme of Kopenhagen Fur’s fashion show during Copenhagen Fashion Week. Seven newly graduated designers from various countries showed their preeminent fur designs. The designers graduated from design schools that work together with Kopenhagen Fur. Kopenhagen Fur’s Design and Production Manager, Michael Holm, initiated the partnerships with the schools. The cooperation is now almost four years old. The schools number the renowned Chinese university Tsinghua in Beijing, the Royal College of Art in London and the London College of Fashion. Michael Holm knew exactly which schools should be selected. – I targeted them specifically. I chose these schools because they are the best, he explains.
fur training at the sChooLsBoth schools and students welcomed the partnership idea with open arms. Eliana Dimitrakopoulou from Greece was one of
the seven designers to show her designs at Kopenhagen Fur’s show during the fashion week. She drew her first collection at the age of five and has studied at the London College of Fashion, one of Kopenhagen Fur’s partners. She firmly believes that the partnership has greatly impacted her career. - I could never have created the collection without Kopenhagen Fur. I feel that people know me because they’ve seen pictures of the collection that Kopenhagen Fur helped sponsor, she says. The same goes for Jennifer Murray, another graduate from the London College of Fashion. – Without Kopenhagen Fur, I would never have worked with fur, and my collection would have had a completely different look. This has
been a fantastic opportunity, she says. Many of the design schools are unable to teach their students how to work with fur. Fur is a costly material and hard for schools to obtain. This is why they find it difficult to accumulate knowledge about it. As a result, many of the graduating designers know nothing about fur and may therefore never incorporate it into their collections. - The schools get a knowledge of a material that they wouldn’t normally be able to lay their hands on, an opportunity they have keenly embraced. Very few schools have in-depth knowledge about fur, so we are pleased to be able to help, explains Michael Holm. The Royal College of Art in London deeply values the partnership with Kopenhagen Fur. The head of the Fashion Programme, Wendy Dagworthy, knows how much it means for a designer’s development. - The cooperation is extremely important, and we truly appreciate it. Without it, our students wouldn’t be able to realise their full potential as designers.
“ I targeted them specifically. I chose these schools because they are the best, he explains.”
20 KOPENHAGEN FUR NEWS
Our students keep pushing the limits for what fashion can do, using fur in new and inspiring ways, she says.
taLents are meant to Provoke usThe schools and their students are not the only ones for whom the partnership is productive. Kopenhagen Fur also gains from it. The schools provide a forum in which students are being pressed to think out of the box, a process that engenders innovative ways of using fur. - I do what I can to provoke them to think innovatively. I would like to see something unexpected. They approach fur from new
angles and see new possibilities in using the material. That’s why it is so inspiring to work with new emerging talents, says Michael Holm. The young talents have noticed that working with fur differs from working with other materials. - With fur, it’s actually best to lean back and let the fur do the job. Creating a garment like a suit jacket, you need painstaking attention on minute details. You need to focus on the lining and the lapel to achieve the ideal result. Fur as a material is much more impulsive. Fur has an indefinable factor, an ‘instant’ aura and status, says
Danish Morten Underbjerg. Eliana Dimitrakopoulou agrees that patience is a virtue when you work with fur. - Fur is a unique material. It takes time to learn the new craft, and you learn something new at every turn of the process. You’re not only working with another material, you’re learning a completely new craft. The more you get to know fur, the more ideas you get, she declares.
Pushing the BoundariesJennifer Murray thinks that shifting the boundaries of fur design into new realms is the key factor. She keeps in mind that experiments should ideally culminate in a saleable product, but to her this is more an added bonus. - The experimental aspect of working with fur is what interests me the most. We focus on constantly pushing the limits in our quest for new uses for fur. Even if the end-result is not always apparent in the initial phases. You can do so much with fur, explains Jennifer Murray.
KOPENHAGEN FUR AND THE DESIGN SCHOOLS
• Kopenhagen Fur works with 10-15 design
schools all over the world. The number
of schools may vary from one year to the
next.
• Most of the design schools are located in
Europe and the Far East, including coun-
tries such as Sweden, Denmark, Germany,
Switzerland, Britain, Italy, Russia, the
Ukraine, China and Argentina.
“Without Kopenhagen Fur, I would never have worked with fur, and my collection would have had a completely different look. This has been a fantastic opportunity.”
APRil 2012 21
heLPing your industry With soCiaL media
What is soCiaL media? Basically, social media empower the user with dialogue-based communication. You may encounter social media as being Facebook, Twitter, Myspace, LinkedIn, Flickr, Youtube, etc. Every time you enter into an online dialogue with another user, you use social media. The fur industry has been subject to much discussion, whether it comes to ethics, animal welfare or fashion. Unfortunately, the fur industry has not been proactive when it comes to internet communication, and the possibilities of web 2.0 have not been used to its full potential in the communications with the industry. Kopenhagen Fur is now intensifying its online communication by
including social media to the platform mix. We are already cooperating within the industry, and now we would like to include our business partners.
soCiaL media is effiCient Every user of facebook/twitter/blog/etc. is a medium to his network. Whenever you communicate on social media, your communication is available for your network. Furthermore, studies show that people find information from their network more trustworthy than information from traditional media. And this is where social media has its strength. Communication through social media is personal, trustworthy, and travels far.
hoW to sPread the WordFor many years, anti-fur protesters have used the internet to communicate random stories that are false. We need to communicate the positive and truthful stories – and social media can help us do that. Whether you are on Facebook, Twitter, a forum or a blog it is important to enter into discussions about the industry. Only by a continuous dialogue about the fur industry can we ensure a balanced debate in the future. We urge you to connect with Kopenhagen Fur and other key-players in the fur industry. Do you have an interesting story, a good picture, movie or the like? Share it with us, and we will help you bring your message to a large public.
Social Media is not just a buzz-word. It is an effective tool for you to use your network in matters that are important to you.
Connect and share with Kopenhagen Fur at:
facebook.com/kopenhagenfur
youtube.com/kopenhagenfur
@KopenhagenfurDK
Flickr.com/kopenhagenfur
22 KOPENHAGEN FUR NEWS
They have made a mink shoe that costs USD 1,800. After only five years they sell their shoes in thirteen countries all over the world. They would like to be different from others. Shoe The Bear is a Danish company with no intentions of slowing down. - The new shoe brand was Jakob’s idea. Frankly, I thought it was a terrible idea as there were already enough brands on the market.
Why introduCe another one?So says Thomas Fredriksen, co-owner of Shoe The Bear, about his business partner Jakob Fuglsang’s idea back in 2007. However, Thomas changed his mind. Today their shoes can be found on shelves as far away as Australia and Japan and also most of Europe, and Thomas has a clear idea why they succeeded. - For us it was important to make something
unique. That is why we have created a universe where each shoe has its place, and we try things that other companies do not. We also spotted Scandinavia, but we focus on the rest of the world. The desire to have a unique design made itself felt for during the cooperation with Kopenhagen Fur. In the matter of how to combine mink leather and shoes, Shoe The
Bear were called for to share their visions and ideas. The finished product was meant as promotion prior to Copenhagen Fashion Week in February.
mink skins With no hair?- The idea was to make it cool for men to wear fur without making it metrosexual. The mink leather was fantastic to work with and far more
a WorLd of shoes
For us it was important to make something unique. That is why we have created a universe where each shoe has its place, and we try things that other companies do not. We also spotted Scandinavia, but we focus on the rest of the world.
By kristoffer veggerBy
APRil 2012 23
malleable than regular leather. Furthermore, it is just so special in itself. Normally, you never see the leather of the mink skin, because mink are bred for the fur. On top of that, it is just an exclusive shoe, says Thomas Frederiksen, describing how special he felt making a shoe of mink leather – leather without the sought-after hairs. Besides this, the shoe is hand-sewn in Portugal and will only be made in 40 pairs - a number that cannot be altered. As a result of the special material, the production and the limited number of shoes, the price is high. Therefore, the shoes cost USD 1,800 a pair, and even with a price of that size, 18 out
of 40 pairs are already sold. The idea of working with Kopenhagen Fur was well received by the guys behind Shoe The Bear, and they appreciated it very much that Kopenhagen Fur gave them a free hand in the process. - There was a desire to just let go from both sides. Kopenhagen Fur was incredibly solution-oriented. If we wanted to try something with the material we just did it! People and companies we want to work with must have the same open mentality and motivation as we have, and Kopenhagen Fur has that.
the future in the shoe gameEven though Shoe The Bear is successful at the moment there are still things that Thomas Frederiksen would like to tick off from the to-do-list. - Three months ago we launched a women collection. The buyers are going crazy and it is going really well. So there is some work to be done. Whether the future holds more opportunities for cooperation with Kopenhagen Fur is unknown, but Shoe The Bear is ready. - We would very much like to work with Kopenhagen Fur again.
Bredgade 19, 1260 Copenhagen KTlph.+45 3314 4069 // [email protected]
www.reeslev.com
There was a desire to just let go from both sides. Kopenhagen Fur was incredibly solution-oriented. If we wanted to try something with the material we just did it! People and companies we want to work with must have the same open mentality and motivation as we have, and Kopenhagen Fur has that.
24 KOPENHAGEN FUR NEWS
APRil 2012 25
events in CoPenhagen15-24 APRil 2012
BaLLet
the Lady of the CameLLiasThe Lady of the Camellias is a real tearjerker about the
tuberculosis-stricken Parisian courtesan Marguerite
Gautier and her unrequited love for Armand. She
sacrifices herself for her beloved but dies in solitude,
misunderstood and outcast. Based on a true story, the
ballet is set to Chopin’s amazing musical world.
> 17, 19, 20 AND 21 APRil
> THE ROYAl THEATRE, OlD STAGE
> KGlTEATER.DK
oPera
ParsifaLRenowned director Keith Warner has created an
entirely new production of Wagner’s masterpiece,
staged for the first time at the Opera House in
Copenhagen. Parsifal was Wagner’s last opera and
features some of the most beautiful music he ever
wrote. It is a magnificently erotic and symbolically
charged tale about faith, guilt and redemption.
Parsifal is performed in German with Danish subtitles
> 18 AND 22 APRil
> THE OPERA
> KGlTEATER.DK
exhiBition
the essenCe of CoLour – the art of Queen margrethe iiWith 135 works, THE ESSENCE OF COLOUR is the
biggest exhibition to date of H.M. the Queen’s art. At
the exhibition we enter a personal universe and follow
the Queen’s artistic development over 35 years. The
subjects range from the close surroundings through
imaginary landscapes to the most recent depictions of
radiantly coloured rocks and bones
> UNTil 1 JUlY 2012
> ARKEN
> WWW.ARKEN.DK
exhiBition
Women of the avant-garde 1920-1940The exhibition Women of the Avant-garde 1920-1940
presents an exciting, but hitherto under-illuminated
chapter in the history of art to the public. Works by
eight of the most prominent women avant-garde
artists of the inter-war period reveal the story of a
network of striking artists who were pioneers and
driving forces in the avant-garde movements that
flourished in Europe in those years.
> UNTil 28 MAY 2012
> lOUiSiANA
> WWW.lOUiSiANA.DK
exhiBition
Louisiana on PaPer: eLLsWorth keLLyThe series of small, concentrated exhibitions under
the heading ‘Louisiana – on paper’ continues with one
of America’s greatest living artists, Ellsworth Kelly.
The exhibition consists of 40 drawings of plants and
flowers from the decades during which the artist
has been active. A stay in France in 1948-54 laid the
basis for Kelly’s lifelong fascination with and close
observation of nature, and this was where Kelly
developed his abstract visual idiom, inspired by artists
like Monet, Hans Arp and Matisse.
> UNTil 29 APRil 2012
> lOUiSiANA
> WWW.lOUiSiANA.DK
exhiBition
andreas gurskyLouisiana presents 40 giant photographs and a
number of smaller works created by the world-famous
German photographer Andreas Gursky. For more
than twenty years he has worked with large-format
photography that matches the large, composed
pictures of painting and seduces viewers into
believing that, with the technically perfect photo, they
have come close to reality. But this is not the case.
> UNTil 13 MAY 2012
> lOUiSiANA
> WWW.lOUiSiANA.DK
oPera
La traviataWhen you say opera, you must also say La Traviata, one
of the world’s most popular operas. Verdi’s tragic love
story of the mortally ill courtesan Violetta and her tragic
infatuation with the young Alfredo is a deeply moving
experience where the music lingers long after curtain fall.
La Traviata is performed in Italian with Danish subtitles.
> 16 APRil
> THE OPERA
> KGlTEATER.DK
26 KOPENHAGEN FUR NEWS
KOPENHAGEN FUR auCtion sCheduLe and offering 2011/12
MAlES
DECEMbER FEbRUARY APRil JUNE SEPTEMbER
black 40-30-00 30-00-0 30-00 50-40-30-00-0-1-2-3Mahogany 30-00 40-30-00 40-30-00-0 30-00 50-40-30-00-0-1-2-3brown 40-30-00 40-30-00 50-40-30-00-0 30-00 50-40-30-00-0-1-2-3Glow 40-30-00 40-30-00 50-40-30-00-0 30-00 50-40-30-00-0-1-2-3Silverblue 30-00 40-30-00 30-00-0 50-40-30-00 0-1-2-3White 30-00 40-30-00 30-00-0 50-40-30-00 0-1-2-3Pearl 30-00 40-30-00 30-00-0 50-40-30-00 0-1-2-3
FEMAlES
DECEMbER FEbRUARY APRil JUNE SEPTEMbER
black 0-1-2 1-2-3 1-2 00-0-1-2-3-4-5Mahogany 1-2 0-1-2 0-1-2-3 1-2 00-0-1-2-3-4-5brown 0-1-2 0-1-2 0-1-2-3 1-2 00-0-1-2-3-4-5Glow 0-1-2 0-1-2 0-1-2-3 1-2 00-0-1-2-3-4-5Silverblue 1-2 0-1-2 1-2 00-0-1-2 3-4-5White 1-2 0-1-2 1-2 00-0-1-2 3-4-5Pearl 1-2 0-1-2 1-2 00-0-1-2 3-4-5
Other sizes will be offered when appropriate numbers of skins are available.
Sizes of types not mentioned above will be offered when appropriate quantities are available.
SIzES TO bE OFFERED.
KOPENHAGEN FUR OFFERING 2011/2012
APRil 2012 27
Breeders and breeders lowgrades will be offered at the June auction.
We reserve the right to make changes.
DECEMbER FEbRUARY APRil JUNE SEPTEMbER iN TOTAlSElliNG DAYS 14-16 7-10 20-24 19-25 8-14
mink (in miLLions)
black • • • •Mahogany • • • • •brown • • • • •Glow • • • • •Pearl beige • • • • •Golden Pearl • • •White • • • • •Sapphire • • • •Silverblue • • • • •black Cross • • •Var. Cross • • •Pastel • •Violet •
blue iris •Jaguar •Palomino • • •Stardust •Cinnamon • •Var. mutations • •TOTAl MiNK 1,1 – 1,4M 3,8 – 4,3M 4,7 – 5,1M 4,7 – 5,1M 4,7 – 5,1M 20M
other skins
Chinchilla • • • • •Rex Rabbits • •Swakara • •Foxes • • • •
AUCTION DATES 2011/2012
DECEmbER 2011inspection: 11 to 13 DecemberSales: 14 to 16 December
FEbRUARy 2012inspection: 3 to 6 FebruarySales: 7 to 10 February
APRIL 2012inspection: 15 to 19 AprilSales: 20 to 24 April JUNE 2012inspection: 13 to 18 JuneSales: 19 to 25 June
SEPTEmbER 2012inspection: 2 to 7 SeptemberSales: 8 to 14 September
28 KOPENHAGEN FUR NEWS
CrownePlazaCopenhagenTowers CrownePlazaCPH
Crowne Plaza Copenhagen Towers | Ørestads Boulevard 114-118 | DK-2300 København S Tel. +45 8877 6655 | Fax +45 8877 6611 | www.cpcopenhagen.dk
Sustainable Scandinavian design and high quality Do you wish to travel with a clear conscience while having a hotel experience
beyond the ordinary then Hotel Crowne Plaza Copenhagen Towers is the right
hotel in Copenhagen for you!
The hotel is located just a few minutes drive from the airport. For optimal comfort
and ease on the journey, you can take our free shuttle bus directly to the hotel
from the airport.
The Deluxe Rooms, which are 28 square meters, are all furnished with designer
furniture from Paustian and equipped with flat screen televisions, CO2-neutral
air-conditioning plant, mini bar, safety box, ironing facilities and high speed
Internet. Furthermore Breakfast and parking is included in the rate.
Hotel Crowne Plaza Copenhagen Towers is located centrally in Ørestad, which is
Copenhagen’s new district, and with the metro close to the hotel, you can easily
and comfortably get to all of Copenhagen’s attractions in less than 10 minutes
– as well as Kopenhagen Fur’s office can be reached within 10 minutes by car.
Please visit cpcopenhagen.com for further information.
APRil 2012 29
hoteL Cat. address teLePhone
Du Nord (B) Colbjørnsensgade 14, 1652 V + 45 3331 7750
First (C) Vesterbrogade 23-29, 1620 V + 45 3378 8000
Clarion Hotel Copenhagen (C) Molestien 11, 2450 SV + 45 7012 7373
Glostrup Park (C) Hovedvejen 41, 2600 Glostrup + 45 4396 0038
Admiral (D) Toldbodgade 24, 1253 K + 45 3374 1414
Scandic Glostrup (D) Roskildevej 550, 2600 Glostrup + 45 4343 4200
Scandic CPH (E) Vester Søgade 6, 1601 V + 45 3314 3535
Scandic Hvidovre (E) Kettevej 4. 2650 Hvidovre + 45 3686 0400
Scandic Sydhavn (F) Sydhavns Plads 15, 2450 SV + 45 8833 3666
Radisson Blu Royal (F) Hammerichsgacht 1611 V +45 3342 6000
Radisson Blu Scandinavia* (F) Amager Blv. 70, 2300 S + 45 3396 5000
Marriott - 5 stars** (G) Kalvebod Brygge 5, 1560 V + 45 8833 9900
Scandic Webers (G) Vesterbrogade 11B 1620 V + 45 3331 1432
Skt. Petri - 5 stars (G) Krystalgade 22, 1172 K + 45 3345 9800
CoPenhagen hoteLs
We urge you to make your hotel reservations as early as possible.
hoteL rates
Cat. a DKK 600-800
Cat. B DKK 800-900
Cat. C DKK 900-1000
Cat. d DKK 1000-1100
Cat. e DKK 1100-1200
Cat. f DKK 1200-1400
Cat. g DKK 1400-1800
30 KOPENHAGEN FUR NEWS
Lars skJoLdegaardAUCTiONEER
+45 4326 1021
angeLa LiuCUSTOMER COORDiNATOR/ViSA
MOb. +86 138 1055 4761
ContaCt KOPENHAGEN FURE-mail: [email protected]
phonE: +45 4326 1000
fax: +45 4326 1126
torBen nieLsen MANAGiNG DiRECTOR
+45 4326 1042 (SECR.)
kenneth LoBerg SAlES AND MARKETiNG DiRECTOR
+45 4326 1201
inge Østermand SECRETARY (MANAGEMENT)
+45 4326 1042
Customer [email protected]
Brian tufvesson HEAD OF CUSTOMER DEPT.
+45 4326 1401
Birgit friis SECRETARY
+45 4326 1431
annette hindBorgKEY ACCOUNT MANAGER
+45 4326 1440
anne LunnKEY ACCOUNT MANAGER
+45 4326 1443
Christiane rautenBergKEY ACCOUNT MANAGER+45 4326 1442
ahmet aydinKEY ACCOUNT MANAGER
+45 4326 1441
LaiLa WeBLer CASHiER
+45 4326 1413
Cashier
auCtioneersPauL PedersenCHiEF AUCTiONEER
+45 4326 1203
Per knudsenCHiEF AUCTiONEER
+45 4326 1208
stig reinhoLdSAlES MANAGER, AUCTiONEER
+45 4326 1209
kasPer s. reinBaCherCONTROllER, GlObAl FUR FiNANCE, AUCTiONEER+45 4326 1422
BeiJing offiCeChris CuiGENERAl MANAGER
MOb. +86 139 1093 7964
andy ChenMANUFACTURE PROGRAMME
MOb. +86 159 0143 7370
inge LiuTSiNG HUA MbA
MOb. +86 139 0106 0450
Lisa yuCHiEF FiNANCiAl OFFiCER
MOb. +86 139 1156 8019
Line sPangFREiGHT MANAGER
+45 4326 1472
Leo BoutisAREA MANAGER, GREECE
MOb. +30 693 242 5858
area managersandreJ rumJanCevAREA MANAGER, RUSSiA
+45 4326 1103
CommuniCations [email protected]
koPenhagen [email protected]
sØren JesPersenMEDiA MANAGER
+45 4326 1289
sander JaCoBsenCOMMUNiCATiONS DiRECTOR
+45 4326 1063
QuaLity [email protected]
farmer [email protected]
BJarne rasmussenHEAD OF QUAliTY DEPT.
+45 4326 1342
JesPer Lauge ChristensenHEAD OF FARMER SERViCE+45 4326 1376
reCePtion/[email protected]
kathrine engBergFRONT OFFiCE MANAGER
+45 4326 1112
Lis eLLeByRECEPTiONiST
+45 4326 1280
JesPer mathiesenSTUDiO DiRECTOR
+45 4326 1102
miChaeL hoLmDESiGN- AND PRODUCTiON MANAGER+45 4326 1158
the l e a d e r ’ s w a t c hNo other watch is engineered quite like a Rolex. The Day-Date, introduced in 1956,
was the first watch to display the date, as well as the day in its entirety. A
powerful expression of elegance and style, its classic design quickly became
a favourite among world leaders. The 36 mm Day-Date can display the day
in a wide choice of languages and is presented here in platinum.
the day-date
Vesterbrogade 6 | 1620 cph. V | +45 33 11 53 10
Østergade 22 | 1100 cph. K | +45 33 15 53 10
32 KOPENHAGEN FUR NEWS
Infelber (Exports) Ltd4 Elthorne Road, London N19 4AG
Tel +44(20) - 7281 1966 E-mail [email protected] Fax +44(20) - 7281 2398
Eurasia Furs LtdUnit O, 10/Kaiser Estate Phase III
9-11A Hok Yuen Street, Hunghom, Kowloon, HK
Tel +852 2311 9803 E-mail [email protected] Fax +852 2721 3081
Infelber (Exports) Ltd4 Elthorne Road, London N19 4AG
Tel +44(20) - 7281 1966 E-mail [email protected] Fax +44(20) - 7281 2398
Eurasia Furs LtdUnit O, 10/Kaiser Estate Phase III
9-11A Hok Yuen Street, Hunghom, Kowloon, HK
Tel +852 2311 9803 E-mail [email protected] Fax +852 2721 3081
DAVIDMORGAN
MICHAELLEPSKI
JACKFELBER