kore accelerator plus program is here! - kia digital...

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Equity Scoring Campaigns New: Monthly equity communications will be delivered via email, optional direct mail and optional live calls to customers who are in positive equity. End of Warranty Campaign Series 1 and 2 months prior to warranty end: voice, email. At warranty end: voice, email, oponal live call, oponal direct mail. Owner Retention Experience KORE Accelerator Plus Program is here! New touchpoints, new channels, same affordable pricing End of Finance Term Series 3 and 6 months before financing end: voice, email, optional live call At finance term end: voice, email, optional live call High Service Decline Quote 14 days after RO (IF DECLINE QUOTE IS $300 OR MORE): email, optional live call, optional direct mail. Learn more or enroll today. Call us at 877.334.9119 or email soluons@affiniv.com. The new KORE Accelerator Plus 1 program is a perfect complement to the current KORE service marketing program, and Kia dealers will benefit from new communications to help drive vehicle sales and owner loyalty. Plus, the addition of optional live calls will provide a new marketing channel to effectively connect you to customers and prospects. Your enrollment in KORE Accelerator Plus will also include social media ads for past due maintenance campaigns. 2 The KORE Accelerator Plus program is eligible for 100% reimbursement using DAS funds and we will automatically submit for co-op on your behalf!* New Touchpoints and Channels:

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Page 1: KORE Accelerator Plus Program is here! - Kia Digital Programkiadigitalprogram.com/docs/affinitiv_dm.pdf · End of Finance Term Series. 3 and 6 months before financing end: voice,

Equity Scoring Campaigns

New: Monthly equity communications will be delivered via email, optional direct mail and optional live calls to customers who are in positive equity.

End of Warranty Campaign Series 1 and 2 months prior to warranty end: voice, email.

At warranty end: voice, email, optional live call, optional direct mail.

Owner Retention Experience

KORE Accelerator Plus Program is here!

New touchpoints, new channels, same affordable pricing

End of Finance Term Series3 and 6 months before financing end: voice, email, optional live call

At finance term end: voice, email, optional live call

High Service Decline Quote

14 days after RO (IF DECLINE QUOTE IS $300 OR MORE): email, optional live call, optional direct mail.

Learn more or enroll today. Call us at 877.334.9119 or email [email protected].

The new KORE Accelerator Plus1 program is a perfect complement to the current KORE service marketing program, and Kia dealers will benefit from new communications to help drive vehicle sales and owner loyalty. Plus, the addition of optional live calls will provide a new marketing channel to effectively connect you to customers and prospects. Your enrollment in KORE Accelerator Plus will also include social media ads for past due maintenance campaigns.2

The KORE Accelerator Plus program is eligible for 100% reimbursement using DAS funds and we will automatically submit for co-op on your behalf!*

New Touchpoints and Channels:

Page 2: KORE Accelerator Plus Program is here! - Kia Digital Programkiadigitalprogram.com/docs/affinitiv_dm.pdf · End of Finance Term Series. 3 and 6 months before financing end: voice,

Kia Owner Retention ExperienceAdditional Communications & Products toComplement the Fixed Operations Program

Owner Retention Experience

Voice Email Text Social2 LiveCalls4

DirectMail4

The NEW KORE Accelerator1 Plus Program - $720 Monthly Eligible for 100% reimbursement using DAS funds and we will automatically submit for co-op on your behalf!*

Past Due MaintenancePhone, Email and Address AppendsDeep Data Segmentation

Equity Scoring• Monthly Equity score of all customers in dealer’s DMS• Receive daily reports, which summarize the equity positions of customers with a service

appointment that day.• Monthly communications to customers in positive equity on their current vehicle.

Market to Used VehiclesDelivers the Following Multi-Channel Campaigns:

Unsold Showroom Prospect³ - 1 Day, 7 DaysUnsold Phone Prospect³ - 1 Day, 7 DaysUnsold Internet Prospect³ - 1 Day, 7 DaysSales Appointment Reminder³ - 1 Day PriorLease Termination Series:

120 Days - Start Planning for Your Lease Expiration90 Days - Returning Lessee Information60 Days - Inspection30 Days - New Model Introduction

Happy BirthdaySpecial Event Campaigns - 2 Per Month:

Customer Appreciation EventsCharity / Community Events

Happy Anniversary - 3, 4 Years After Vehicle PurchaseEnd of Warranty Series:

2 Months1 MonthAt Warranty End

End of Finance Term Series:6 Months3 MonthsAt Finance Term End

High Decline Quote Series:14 Days After RO (If RO is $300 or More)

KORE

Acc

eler

ator

Plu

s

NEW

1 Must be enrolled in base KORE Program2 $45 per month ad spend required 3 Dealer Managed Communication4 Optional channel that can be added for an additional cost.*Based on available funds

Included in the Base KORE Program

Learn more or to enroll today: Call us at 877-334-9119 or email

[email protected]