korean cultural export

7/17/2019 Korean Cultural Export

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GameGame

A11- Group 5



L/O/G/O



Answer: Answer:



Answer: Answer:

Boys Over Flowers



SORRY, SORRY SORRY, SORRY



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EFFECTS OF SOUTH KOREAN

CULTURAL EXPORTS

ON ITS ECONOMY


CULTURAL EXPORTSON ITS ECONOMY

A11- Group 5




CULTURAL EXPORTS ON ITS ECONOMY


CULTURAL EXPORTS ON ITS ECONOMY

1. Introdut!on

". E##$t% o# u&tur'& $(port onKor$'n $ono)*

+. Con&u%!on



1. INTRO,UCTION1. INTRO,UCTION

1.1,$#!n!t!on o# Cu&tur'& E(port



1. INTRO,UCTION1. INTRO,UCTION

1.1,$#!n!t!on o# Cu&tur'& E(port

• transfer of cultural meaning from one

cultural sphere to another

• comprising interaction and cooperation

processes

• intercultural partnership

• products and productions are reciprocally

imported and exported.



1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%



KOREA KOREA

1960s Today



1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%

What is the reason for the

overwhelming s!!ess of"oth Korea#

$% Korean &ltral e'(orts

What is the reason for the

overwhelming s!!ess of"oth Korea#

$% Korean &ltral e'(orts



• 1999• 1999

The start of “Korean Wave”, which refers tospread of South Korean culture around the world.

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%

1." T/$ o0$r0!$ o# Kor$'n

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• )00)• )00)

"WINTER SONATA"



• )006• )006

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%



Korean bands and singers

truly became famous andcompletely made musicovertake the role of movies.



• )011• )011evenue from Korean culture e!ports

reached a record. Korea"s entertainmentindustry generated #$.% billion.

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%



So far the wave has spread to &sia, 'orth( )atin &merica and *urope ( 'orth &frica.

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%

1." T/$ o0$r0!$ o# Kor$'n

u&tur'& $(port%



". EFFECTS OF CULTURAL EXPORT

ON KOREAN ECONOMY

". EFFECTS OF CULTURAL EXPORT

ON KOREAN ECONOMY

".1. ,!r$t !)p't% o# Kor$'n )u%! 2

#!&)% on !t% $ono)*

Mu%!

,r')'%3Mo0!$%



MUSIC CULTURAL PRO,UCT



International fans contribute

to selling revenue



R$ord!n4

S$&&!n4Pro)ot!o

n

Tremendous boost to the economy



Tohoshinki 4th Live Tour 2009 in DBSK Asia Tour

!n To*o ,o)$6 7'p'n )'d$ t/$) the first Korean

group to p$r#or) t/$r$ 'nd %o&d out 1886888 %$'t%.

Tohoshinki 4th Live Tour 2009 in DBSK Asia Tour

!n To*o ,o)$6 7'p'n )'d$ t/$) the first Korean

group to p$r#or) t/$r$ 'nd %o&d out 1886888 %$'t%.

A%!' Tour 2 9or&d Tour

Asia Tour



16 countries 25 cities

orld Tour

In !apan" slo#est tic$et price % 26"&&& !'()nearly 6"5 million *+,-

In !apan" over 1 &&& &&& people rushed for the tic$ets due for 15& &&&

seats



,r')',r')'



9!nt$r Son't' - "88"9!nt$r Son't' - "88"

• &"&&& ,*,sand 1"2&&"&&&copies of Winter

Sonata novels #ere

sold.•6&&"&&&soundtrac$ albums#ere sold• /evenue in

!apan% 100 billionwon



,'$ 7'n4 G$u) :7$$& !n t/$ p'&'$;

- "88<

,'$ 7'n4 G$u) :7$$& !n t/$ p'&'$;

- "88<

E(port R$0$nu$= <6+ )!&&!on US,0xported to% iddle 0ast" 0urope" Australia" !apan" Tai#an"hina and 3outh 0ast Asia



3ecret 4arden 2&1&2&11

!u ong 2&&6

7oys 8ver

9lo#ers2&&:

I/I3 2&&:



• 0xported to > Asian countries ) 1&countries more are negotiating to buy it-• 9etches the highest prie for all

3outh ;orean dr')' $(port% until no#• 0xport revenue% "8 billion 3outh

;orean #on )'?out 1@ )!&&!on

US,-

• Advertising revenue% 6 billion <3,

T/$ Moon E)?r'$ t/$ %un

"81"

T/$ Moon E)?r'$ t/$ %un

"81"



".". Ind!r$t !)p't% o# Kor$'n

)u%! 2 #!&)% on !t% $ono)*

".". Ind!r$t !)p't% o# Kor$'n

)u%! 2 #!&)% on !t% $ono)*

2.2.1. Cosmetics and Fashion



FASHIONFASHION



candycolored

s$inny =eans3>I+ee

'rincess ?ee 3eol@s princessli$e hair accessories )y 'rincess ,rama-



7ig 7angthemed items

of <+I?8 sold out#ithin 15 minutes atB25 shops nation#ide

7ig 7angthemed items

of <+I?8 sold out#ithin 15 minutes atB25 shops nation#ide



COSMETICSCOSMETICS



ost of ;orean cosmetic brands promote their brandby featuring hip ;orean stars.



• ;orean exports of cosmetics reachedCD61 million in 2&1&

• The reasons% – The increase in demand from consumers.

– The increase in number of tourists visiting;orea.

– The effect of ;orean ave



;orean stars have not only helped in boosting thepopularity of ;orean music and dramas but havedriven up the sales of ;orean cosmetics.

;orean stars have not only helped in boosting thepopularity of ;orean music and dramas but havedriven up the sales of ;orean cosmetics.



2.2.2. Mobile Phones2.2.2. Mobile Phones

2 2 2 M bil Ph2 2 2 M bil Ph



2.2.2. Mobile Phones2.2.2. Mobile Phones



2.2.3. Food 2.2.3. Food

K!)/! Co&d nood&$% Tu?o!



K!)?'pB!r!)?'pR!$ C'$%

K!)/! Co&d-nood&$% Tu?o!



F')ou% Kor$'n !do&%



• Than$s to mass media" the trends of foodin ;orea are updated regularly.

• A lot of ;orean restaurants are spring up.

2.2.3. Food 2.2.3. Food



Kor$'n Goon4

r$%t'ur'nt

So/u r$%t'ur'nt



2.2.4. ourism2.2.4. ourism



+. CONCLUSION+. CONCLUSION

• ?esson for *ietnam% – uisine

– 9ashion

– usic



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