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kotler-zaltman - social marketing

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Clássico artigo de Kotler e Zaltman, onde são colocados os fundamentos do marketing em perspectiva social.

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Page 1: Kotler-Zaltman - Social Marketing
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Kotler, Marketing Social.doc

Kotler Marketing Capítulo 2

Marketing in Transition 12-05-20stackpoleassociates.com/resources/presentations/...Zaltman, G, Zaltman, L, Marketing Metaphoria: What deep metaphors reveal about the minds of consumers

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i · 2019-05-10 · to refer to it as such. The term social marketing was coined that same year by Phillip Kotler and Gerald Zaltman.2 Social marketing uses many of the principles

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University of Central Floridachamps.cecs.ucf.edu/Publications/Refereed... · product planning, pricing, communication, distribution, and marketing re- search" (Kotler & Zaltman, 1971,

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Influence strategies: Approaches to influencing long …...1 The concept of social marketing, which draws on features of commercial marketing, was introduced by Kotler and Zaltman