kotler_mm_14e_04_sppt-1_41-41

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Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-1 Table 4.4 Sample Customer- Performance Scorecard Measures % of new customers to average # % of lost customers to average # % of win-back customers to average # % of customers in various levels of satisfaction % of customers who would repurchase % of target market members with brand recall % of customers who say brand is most preferred

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Kotler_MM_14e_04_sppt-1_41-41

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  • Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-*Table 4.4 Sample Customer-Performance Scorecard Measures% of new customers to average #% of lost customers to average #% of win-back customers to average #% of customers in various levels of satisfaction% of customers who would repurchase% of target market members with brand recall% of customers who say brand is most preferred

    Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-*

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