November 2014

CREDENTIALS

The information and ideas contained in this presentation are confidential and intended solely for the use of the individual or entity to which they are presented or addressed. No part of this presentation may be reproduced, copied or altered without the written permission of KPR & Associates, Inc. Thank you for your cooperation in advance.

Copyright@2014 KPR & ASSOCIATES, INC. All rights reserved.

Mission Statement

“KPR is a leading provider of comprehensive, effective, and dependable solutions for your communications needs.”

Compatible Business Partner

Encouragement for Personal Development

Open Communications

Professional Standards Creative Ideas &

Proactive Implementation

Integrity & Trust

Team Harmony

Mutual Respect for Staff

Systemized Infrastructure

Challenging Spirit

Focused Vision

Core Values

Sports Marketing Institute

Social Communications Research Lab

AWARDS & RECOGNITIONS

Award-winning PR consultancy recognized at the local and international level

STAFF

120

SPECIALIZED TEAMS

Senior PR professionals with over ten years of experience: 15 Former journalists: 10

LEADERSHIP

2

Kay Imm, Founder & Chair

Sung-In Shin, President & CEO

Hak-Kyun Kim, Executive Vice President

INDEPENDENT INSTITUTES

YEAR FOUNDED

12

1989 at a Glance

“Today KPR is recognized as the leader of Korea’s PR industry”

SERVICES

Full-service public relations consultancy

30

The Climb KPR was founded in 1989, and ever since, we have been a pioneer in the Korean PR industry

2000 2004 2008 2012 2014

Rise of IT Ventures

2002

FIFA World Cup 2002

CSR Team

Issue & Crisis Management Team

Public Service Team

Healthcare Team

Sports Marketing Institute

Visual Content Development Team

25 Years of Solid Growth and Respected Reputation

25 Years

Seoul Olympics 1988

1989

Founded Consumer Product

PR Team

Corporate & Finance PR Team

Smartphones introduced

Social Communications Research Lab

IT PR Team

Online PR Team

1st KPR Collegiate PR Idea Contest

11th KPR Collegiate PR Idea Contest

Public Affairs

Measurement & Analytics

CI / BI / PI Promotion

Strategy Development

B2B Communications

Financial Communications

Corporate Social Responsibility

Sports Marketing

Issue & Crisis Management

Digital PR

Media Relations

Comprehensive Client Services KPR, a full-service PR consultancy, offers specialized services across a broad spectrum of business and practice fields

Marketing Communications

Special Event Planning and Management

Media Training Visual Content Development

Healthcare Communications

International PR

IT PR

Advisor / Senior Consultant

Tailored to Client Needs Our organization is built to fully meet client requirements with the ability to assign additional resources whenever necessary

Leadership

Sports Marketing Institute

Social Communications Research Lab

IT PR

Consumer Product PR

Corporate & Finance PR

Event & Promotion

Issue & Crisis Management

Online PR

Healthcare PR

Public Service

CSR

Administration

Translation & Copyediting

Visual Content Development

Core Competencies

Global Network

Our network ensures links between global strategy and local execution.

MSLGROUP

Advisors

Our Issue&Crisis Management Team has seasoned consultants that provide compre- hensive situation analysis and develop the strategies to respond appropriately.

Issue & Crisis Consultants

Relationships

More than 25 years of experience with the Korean media, and highly regarded among domestic news outlets.

Thought Leadership

Targeting

We successfully spread key client messages and captivating stories that position clients as leaders in their fields.

Expertise

Tailored Localization Thorough knowledge of the Korean market and media environment.

Intelligence

Ready access to media with comprehensive monitoring and assessment infrastructure.

Advanced Monitoring International Coordination

Cooperation

Core personnel rich in international experience, providing responsive and timely support, across languages and time zones.

Our experience, expertise and systems ensure that clients have access to the industry’s best practices

Specialization

Dedicated Teams Teams wholly dedicated to CSR, international clients, events&promotions, online, broadcast&photography, and sports marketing.

Media Outreach

Client Portfolio

of our experience is with global

brands/companies

58% of our clients are Financial Times

global 500 companies

20% maintained partnerships

with KPR for more than 5 years

25% of our clients Over

KPR’s clients

5 years

Over 25% of KPR’s clients

Experience across all industries and sectors

Consumer Marketing

Healthcare Corporate Financial IT Public Affairs

International Social Media Sports Marketing

CSR

Global 58% Local 42%

We have a long history of working on behalf of Korean and multinational companies & organizations across markets and industry sectors

Current Clients We build real partnerships with all of our clients

Awards & Recognition Our strategic approaches are recognized every year at the local and international level. We pride ourselves on our ability to deliver best-in-class work to our clients

2006

PR Consultancy of the Year

2010

Stevie Award PR Agency

of the Year in Asia

2011

Korean Consultancy of the Year

PR Consultancy of the Year PR Gold Award

2013

PR Company of the Year

2013 Top 3 PR Agency

2012

Most Admired PR Firm

2007

KPRA Excellence Award

in CSR

2012

Gold Stevie Award CSR Program

of the Year in Asia

2004

AMBE Gold Award

2008

Asia Pacific PR Award

2009

PR Campaign of the Year

2011

SABRE Awards Special Event with 3M

2012

Gold Stevie Award Best Consumer

Products Website

2013

Seoul Mayor’s Commendation

in CSR

Consultancy of the Year Awards

CSR Awards

Marketing PR Awards

CSR Awards

Awards & Recognition

Korea Blog Award Best Agency

IPRA Golden World

Award

2004 ~ 2005

Asia Pacific PR Award

2009

PR Company CEO of the Year

2010

MERCURY Excellence Awards

Gold Winner

2011

SABRE Awards Investment Promotion

Korea Communication

Award

2013

Bronze Stevie Award Best Writing /

Content Website

2014

Korea Blog Award 3M Happy House

2005 ~ 2007

EMC Mindshare Award

Digital PR Awards

Other Noteworthy Awards

Our strategic approaches are recognized every year at the local and international level. We pride ourselves on our ability to deliver best-in-class work to our clients

2012

2003

2014

PR Agency with Outstanding Reputation

for 2014 by The PR

Long-lasting Partnership with Clients We are honored to have sustained partnerships with our valued clients

Years of Service

(Apr. 1994 ~ ) 20 years

(Dec. 1995 ~ ) 18 years

(Nov. 1998 ~ ) 16 years

(May 2001 ~ ) 13 years

14 years

8 years

(Apr. 2013 ~ ) (Mar. 2009 ~ Mar. 2011) (May 2005 ~ Aug. 2008) 6 years

(Apr. 2009 ~ ) (Jan. 2009 ~ ) 5 years

(Jan. 2000 ~ )

(Dec. 2008 ~ ) (Dec. 2008 ~ )

(Oct. 1997 ~ ) 17 years

(June 2006 ~ )

Why

Award-winning PR Firm

Differentiated by separate CSR and sports marketing teams and

Social Communication Research Lab

Good mixture of clients from conventional to high-tech industries

Broad network with local media and SFCC members

Quick mobilization of additional resources whenever necessary

Rich experience in strategic consultation

International PR network

Separate online PR and issue/crisis management teams

Account team’s commitment to client service

High ethical standards in business Long history and highly experienced

staff/Established track record

www.kpr.co.kr

blog.kpr.co.kr

www.facebook.com/withKPR

webmaster@kpr.co.kr

(+82-2) 3406 2100, 2200 (Main)

(+82-2) 2273 9277~8

With

www.youtube.com/withKPR

www.linkedin.com/company/kpr&associates

www.slideshare.net/KPRANDASSOCIATES

twitter.com/withKPR

14th Floor, Namsan Square, 173 Toegyero (Chungmuro 3-ga), Jung-Gu, Seoul 100-705, Korea