krds middle east

Who we are ? Case studiesExpertise Methodologies

AGENDA

KRDS Middle East, Social & mobile agency

ABOUT

USBorn in 2008 Paris, France

160 Employees 8 OFFICES Paris - Dubai - China - Singapore - India

+2000 Projects +400 Customers 27 Countries

We are SMEN Social Media Extra Natives


OUR REFERENCES


MIDDLE EAST REFERENCES


OUR EXPERTISEDEVELOPMENT


OUR EXPERTISE

SOCIAL MEDIA MANAGEMENT

Case studies


Air France wanted to make people get interested into destinations they’ve never been.

BRIEF


A playful experience that will use worldwide Google Streetview experience with more than 40 cities of the world to discover.

SOLUTION


Select the city


Different kind of challenges and places to visit


A unique fullscreen Google Streetview experiment that let users enjoy the destination


Users collect stamps for each city visited. They also have badges to unlock as gamers progress


105 000USERS

1 285 100CHALLENGES COMPLETED

31 MINUTES PER USER


OBJECTIVE

“Create a social media campaign and capitalize on national and global visibility

with Ferrari Launch.”


SOLUTION

#ItalianIconAtPlatina, #FerrariAtPlatina

A Social Media campaign creating buzz about the upcoming launch of an Italian luxury automobile icon at Platina, BKC – The

Wadhwa Group’s Flagship property.

Teaser | Contest | Launch


CAMPAIGN

Teaser An international standard creative teaser series to invoke the

excitement amongst the audience


CAMPAIGN The Contest A Social Media

contest of 8 questions before the launch

based on the Automotive legend

and the answers pointing towards one name : Ferrari! But no direct mention of the

brand by us!


All events on the launch were pushed on social media live across the day.

LAUNCH


Audience response


8375 post likes

1161 Comments

692 Shares

213,000 People reached

RESULTS


RESULTS

1600+ Retweets

5100+ Replies

1500+ Likes

10x Increase in

twitter followers


138,000 Reach

141,000 Impressions

11000+ Likes

35% Increase in Followers

RESULTS


-

BRIEF

How to get arabic children read or write… arabic ?


Introducing KALIMALOCK SOLUTION

A mobile app designed to turn the native lock screen pattern on Samsung device into an arabic word.


HOW IT WORKS


RESULTS

12 132 528IMPRESSION FIRST WEEK

AwardsWON FOR DESIGN & MOBILE

2


Marie, the French leading maker of precooked and frozen food, wanted to engage its target audience and raise brand awareness

Challenge


Solution A website with a kitchen background where users had to click on interactive objects, every day, to answer a question about Marie’s latest news and be eligible for the final draw.


Solution

Each object featured a clue and responses had to be found on Marie’s Facebook page, main website and other microsites. The site was mobile friendly.


RESULTS

40,000USERS 6 MINUTES

PER GAME


Peugeot wanted to build a community of passionate fans on Facebook. Fans who loved and lived Peugeot.

BRIEF


A simple app which detects the user’s year of birth and displays the picture of the Peugeot model that was released that same year.

Taking advantage of Peugeot legacy, a fad of the time is shown.

SOLUTION

SOLUTION


German, Spanish, Portuguese, Czech, Bulgarian, Italian, Hungarian, Dutch, Ukrainian, Russian, Turkish , Japanese, Slovak

The app was translated into 19 languages


RESULTS

5 MILLIONSBRAND IMPRESSIONS IN NEWS FEED FOR FREE

210,000FANS in 1 month

20COUNTRIES

RESULTS


JustCavalli wanted to create an edgy, engaging campaign targeted at men to promote its new line of perfume.

BRIEF


A highly-immersive Mobile app that brings the user into a specific scenario in where he has to navigate through a 3D rendered landscape of New York City.

SOLUTION

SOLUTION


100,000PLAYERS

4 MINUTES PER VISIT

10COUNTRIES

1,2MBRAND IMPRESSIONS IN NEWS FEED FOR FREE

RESULTS


Tag Heuer set out to promote its new limited edition watch.

BRIEF


Mystery on Board takes the player aboard the Glacier Express in search of his lost bag which contains the new Tag Heuer watch.SOLUTION

SOLUTION


RESULTS

10K GAMESPLAYED

SPECIAL MENTION

RESULTS


Titan wanted to highlight the capacity of its new watch creating a unique experiential campaign.

BRIEF


The world’s first light powered application where users unveil the watches by flashing a light source at their webcams.

SOLUTION

SOLUTION


240,000FANS ADDED

RESULTS

12,500VIRTUAL TRY-ONS SHARED

AWARDS


Extra wanted to promote their new product and boost the first sales quarter by engaging users in a funny way


A responsive web app which offers coupons and a simple game which allow users to kill bacteria

SOLUTIONSOLUTION


Microsoft wanted to increase download of IE10

BRIEF


An app that allows the user to dig into his social life and to check out statistics about the number of likes, friends, status updates, tags and pictures of their Facebook account.

User is teased with nice stats only available on IE10 browser.

SOLUTION

SOLUTION


RESULTS

14,000DOWNLOADS

150,000VISITS

3 MINUTES PER VISIT

RESULTS

Methodology

We help you close deals by providing you: ▪ Brief enhancement (social media consulting) ▪ Feasibility study (technical, legal)

▪ Cost estimates

▪ Planning overview

With: ▪ Dedicated Sales Manager ▪ Quick response time (<24 to 48h)

PRE-SALES

Project Management

Technical team

Social Media Strategist

Processes: ▪ Quality check (all browsers and devices) ▪ Full analysis report during and after the campaign

▪ Agile methodology (SCRUM)

▪ Periodic report meetings

PRODUCTION

Processes: ▪ KRDS Project Managers are PMP certified ▪ KRDS created a specific Project Management Method to handle Social Media Development

Project

PRODUCTION

PROJECT

• Real-time planning :

• Dynamic wireframes :

• Access and validation of designs

• Bug trackers

Tools:

PRODUCTION

• Real-time stats access

Key contributors for UAE Business Unit:

PRODUCTION

Leonard MohammedSarah

General Manager

Production Director

Joseph

Project Manager

Technical lead

Sebastien

Art Director

Ram

Mobile architect

Challenge us

krds middle east

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