krds company profile

WHO WE ARE

KRDS was founded in Paris, in 2008. The 1st Paris, in 2008. The 1st Facebook Agency in Europe.

Upon entering India in 2011 Upon entering India in 2011 and Singapore in 2013, KRDS is one of the earliestFacebook PMDs in Asia

KRDS is a 100% social media agency across social media channels.

KRDS candevelop native apps and apps and browser-basedmobile sites

Paris Paris Headquarters

India(4 offices)

SingaporeSingaporeAsian

Headquarters

Shanghai

5 years +Facebook Experience

1000+Facebook Applications

Facebook Experience

150+ 150+ employees

years +Facebook ExperienceFacebook Experience

300+Clients

Clients in

30 countries30 countriesAcross

Europe & Asia

India and International Awards won in the past few years

For :

For :

SPECIAL MENTION

For :

&&

India and International Awards won in the past few years

SPECIAL MENTION

KRDS is one of the 7 winning agencies, the only non-American one

India & International

SOCIAL MEDIA AGENCY

Our Clients in Asia and India

Social and Mobile Apps / Sites

Concept creation / innovation driven ideas

OUR EXPERTISE

Concept creation / innovation driven ideas

Technical development and graphic creation

Terms of Service in-depth expertise

Hosting

Digital Ads

Design, Creation and Management of Ads Campaign

ROI Oriented : Close profitability monitoring of CPA

(Actions = fanning, clicks, purchase, installs)

Community Management

Setup/ Optimization of pagesSetup/ Optimization of pages

Fan/follower recruitment

Content Planning, Research

Strategic thinking, content provider

Operational day-to-day support

Design, Creation and Management of Ads Campaign

ROI Oriented : Close profitability monitoring of CPA

Online Reputation Management

(ORM)

Complete ORM Services for BrandsComplete ORM Services for Brands

Monitoring, Analyzing & Responding

Using the best ORM tools for brands

Our Work

Women's Health SurveyFebruary 2015

KRDS helped in building & executing an online survey to understand women’s awareness and attitude towards health & attitude towards health & to understand perception and behavior of women towards health insurance in India

Survey Link : https://icicilombard.typeform.com/to/zA8YWg

#ILoveMe : the Survey

Content Generated via Survey for Social media Content Generated via Survey for Social media

Media Coverage – Also Pushed on Social

TOI : Scan to view article

Also Pushed on Social

TOI : http://goo.gl/nydtClTOI : Scan to view article

Media Coverage – Also Pushed on SocialAlso Pushed on Social

Results :

Platform :

Respondents :1009 Women

Duration : 10 Days

Age : 22 to 55 yearsAge : 22 to 55 years

Objective:

Khushion Ki Planning

Objective:

To build a FB application which will calculate the user's e-worth and establish the importance of 'Insurance'

Solution :

We show an infography of user's e-worth calculated from his engagement in Social Media. Then animation is showed of losing Media. Then animation is showed of losing his data and e-worth with a message about Insurance.

DBS Singapore & Indonesia FB pagesDBS Singapore & Indonesia FB pages

DBS Movies by the Bay – Starting Nov ‘13, eto vote for their favorite blockbuster among a selection films

CampaignCampaign

• DBS Movies by the Bay is an outdoor cinematic

experience at Singapore’s Marina Bay.

• Facebook fans can choose the movie they would

like to see at the next ‘DBS Movies by the Bay’

screening every monthscreening every month

• The “DBS Movies by the Bay” app, alongside its

voting system not just allows users to invite

their friends to the screening but also lets them

add the event to their personal calendar, tweet

about attending the screening and even to

discover Facebook albums of the last screening discover Facebook albums of the last screening

or the ones of the #Dbsmoviesbytheway

Instagram Account.

App Link : https://www.facebook.com/dbs.sg/app_405304122932338

Starting Nov ‘13, every month DBS offers its fans the chance to vote for their favorite blockbuster among a selection films – and invite users for the screening

BNP Paribas (France) Banking AppBNP Paribas (France) – FB APP – Hello Bank : Mobile

Twitter Campaign for Valentines day 2014

The best picture shared with the user’s loved one along with maximum tweets using will get the couple on The Love Flight to the city will get the couple on The Love Flight to the city

of Love, Paris…!

The best picture shared with the user’s loved one along with maximum tweets using #theloveflight will get the couple on The Love Flight to the city will get the couple on The Love Flight to the city

of Love, Paris…!

Results

850+Tweets in 48 hours

1700+Retweets and favorites

Launch and Management of AMWAY INDIA on Social Media. KRDS was chosen as the partner for this task to build a complete strategy and launch for the brand

• Building Social Media Strategy and Road Map

• Across platforms – Facebook, Twitter, YouTube, LinkedIn, Pinterest.

brand

• Online Reputation Management

• Social Applications for Brand Page

• Facebook Ads Management

• Strategy :• Strategy :

• Find a balance between product communication and strengthen peer-to-peer communities and unify all under one FB page

Launch and Management of AMWAY INDIA on

KRDS was chosen as the partner for this task to build a complete strategy and launch for the

Facebook, Twitter, YouTube, LinkedIn,

Find a balance between product communication and peer communities and unify all under

KRDS as Social Media Agency

Results

Amway India Facebook Page features on

No. 1 in Top Facebook Brands by Post No. 1 in Top Facebook Brands by Post

Engagement Rate in India

Successful Launch with high engagement

across platforms. Only Organic Growth


Launch and Management of LIFECELL INTERNATIONAL on Social Media. KRDS was chosen as the partner to build a complete strategy and launch for the brand

•Building Social Media Strategy and Road Map


complete strategy and launch for the brand

•Building Social Media Strategy and Road Map•Across platforms –•Online Reputation Management•Social Applications for Brand Page•Facebook Ads Management

Strategy :Strategy :• Bring the emotional connect with Parenthood and

establish Stemcell

Launch and Management of LIFECELL INTERNATIONAL on Social Media. KRDS was chosen as the partner to build a complete strategy and launch for the brand

Building Social Media Strategy and Road Map


complete strategy and launch for the brand

Building Social Media Strategy and Road Map– Facebook, Twitter, YouTube

Online Reputation ManagementSocial Applications for Brand PageFacebook Ads Management

Bring the emotional connect with Parenthood and Stemcell banking as lifestyle choice

Lifecell is the leading Facebook Page (in terms of fans and Engagement) in the world in this category

Results

From 0 to 1. 8 Lakh Fans in 8 months with

70% organic fan growth.

The brand website now gets 70% traffic

from Facebook along with high frequency from Facebook along with high frequency

of inquiries from the facebook page

Lifecell is the leading Facebook Page (in terms of fans and Engagement) in the world in this category

Results

From 0 to 1. 8 Lakh Fans in 8 months with

70% organic fan growth.

The brand website now gets 70% traffic

from Facebook along with high frequency from Facebook along with high frequency

of inquiries from the facebook page

Titan wanted to highlight the capacity of its new watch creating a unique experiential new watch creating a unique experiential campaign.

Titan wanted to highlight the capacity of its new watch creating a unique experiential new watch creating a unique experiential

The world’s first light powered application where users unveil

SOLUTION

the watches by flashing a light source at their webcams. The world’s first light powered application where users unveil the watches by flashing a light source at their webcams.

240,000

RESULTS

240,000FANS ADDED

12,50012,500VIRTUAL TRY

AWARDS

240,000240,000FANS ADDED

12,50012,500VIRTUAL TRY-ONS SHARED

JustCavalli wanted to create an edgy, engaging campaign targeted at men to engaging campaign targeted at men to promote its new line of perfume.

JustCavalli wanted to create an edgy, engaging campaign targeted at men to engaging campaign targeted at men to promote its new line of perfume.

A highly-immersive Mobile app that brings the user into a specific

SOLUTION

brings the user into a specific scenario in where he has to navigate through a 3D rendered landscape of New York City.

100,000100,000PLAYERS

10COUNTRIESCOUNTRIES

1,2MBRAND IMPRESSIONSIN NEWS FEED FOR FREE

4 MINUTESPER VISIT

Tag Heuer set out to promote its new limited editionTag Heuer set out to promote its new

watch.

Mystery on Board takes the player aboard the Glacier

SOLUTION

Express in search of his lost bag which contains the new Tag Heuer watch.

RESULTS

10K GAMESPLAYED

SPECIAL MENTION

In an attempt to boost the mobile userIn an attempt to boost the mobile userin India, Facebook announced a referral program called Facebook Ambassadorits Facebook Page.

In an attempt to boost the mobile user-base In an attempt to boost the mobile user-base in India, Facebook announced a referral

Facebook Ambassador program on its Facebook Page.

This application was a support for the offline campaign, where a user can suggest any of his friends to use Facebook suggest any of his friends to use Facebook through their mobile.

User will then post their friend's mobile number, and upon authentication, Facebook India team will credit points to Facebook India team will credit points to the user.

User who brings more new friends to Facebook will be announced the Facebook will be announced the Facebook India Ambassador.

This application was a support for the offline campaign, where a user can suggest any of his friends to use Facebook suggest any of his friends to use Facebook through their mobile.

User will then post their friend's mobile number, and upon authentication, Facebook India team will credit points to Facebook India team will credit points to the user.

User who brings more new friends to Facebook will be announced the Facebook will be announced the Facebook India Ambassador.

MOBILE EXPERTISE

WHAT WE ALL STAND FOR

RESPONSIBILITYRESPONSIBILITY

INNOVATIONINNOVATION

QUALITYQUALITY

Thank You!Achal DeodaBusiness Head

[email protected]

Business Head

9833878301

Achal.deoda.krds

Thank You!Achal DeodaBusiness Head – North & West India

[email protected]

Business Head – North & West India

9833878301

Achal.deoda.krds

SOCIAL MEDIA AGENCY