initiating change - the social way by krds india
DESCRIPTION
Social Media has changed so many things in our day to day lives. But how can we use Social Media to activate a Social Change? A Session where we discuss different international campaigns in which Social Media was used effectively to intiate a real-life social change. In the workshop to follow we discuss and debate on ideas on how Brands and NGO’s could use Social Media to power their CSR activities and Objectives respectively.TRANSCRIPT
@senthilanand
Senthil Anand
Head – Account Management
KRDS India
Sameer Roopawala
Social Media Manager
KRDS India
@SameeRoopawalla
FORINITIATING
THE SOCIAL WAY
REMEMBER THIS?
What is ALS?Amyotrophic Lateral Sclerosis
ALS is a neurodegenerative disorder that is characterised by muscle spasticity and rapidly
progressive weakness . This results in difficulty speaking, swallowing, and breathing.
Average Age : 55 +
People with ALS die within 4 years of the onset of the disorder
Initiating Change??
What is CHANGE in our context?
A BEHAVIORAL CHANGE
Awareness
Act Participation
Realization Support
Donate
Thought Level
Action Level
Who are we talking to?
The Ultras
The Followers
The Observers
The Dippers
Change Starts here
THE EGYPTIAN REVOLUTION
Wael Gnohim sees a
Picture on Facebook
He Creates a
Facebook Page “We
are all Khaled Said”
Silent Stands
againts the ruling
regime
Historic Rally at
Tahir SquareResignation of Hosni
Mubharak
THE INDIAN ELECTIONS
THE RICE BUCKET CHALLENGE
The Awareness Videos
The Smoking Kids Campaign The Best Job in the World Campaign
Other Campaigns
The Charity Swear BoxCRY - Vote for Child Rights
Interesting campaigns!But….
Can Social Media Effect a
SOCIAL CHANGE?
N.O
Social Media can INFLUENCE
A SOCIAL CHANGE!
BUT
The Psychology of
SOCIAL MEDIA’s Influence
THE MOOD EXPERIMENT
THE ENVY THEORY
Is it TRUE?
Are you YOURSELF on your Social Assets? Or your Ideal Self?
Are you faking EXPERIENCES?
Do you ENVY when a friend posts about how HAPPY he / she is?
Arent’ you the OBSERVER or the FOLLOWER most of the time?
Initiate CHANGE
It starts with
YOUWhat are your interests?
Have you done anything
about it?
What is stopping you?
If you are an NGO wanting to initiate a change using
SOCIAL MEDIA, lets discuss OFFLINE!
www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS
Do we have time?
