krds india post podium august / september 2014: online retail
DESCRIPTION
Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Online Retail. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!TRANSCRIPT
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E-COMMERCE - IndiaPOST PODIUM
Brands Considered
Based on data gathered between August and September 2014
LEADING BRANDS(Based on Fan Count)
Fans: 53,97,952
Fans: 37,52,739 Fans: 34,96,344
Fans: 30,07,761 Fans: 29,63,153
Fans: 24,34,250
Based on data gathered from Social Bakers
ENGAGED BRANDSBased on PTAT(People Talking About This)
Ratio
PTAT: 4.84%
PTAT : 2.56% PTAT : 1.96%
PTAT : 1.63% PTAT : 0.85%
PTAT : 0.41%
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product
information
10.51
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
7.89
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
2.23
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
1.01
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
0.95
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
Top 5 Promotional PostsContent to publicize product promotions and discounts
8.98
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
7.29
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
6.12
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
5.88
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
3.28
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of
any brand
11.67
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
7.05
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
2.89
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
1.54
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
0.39
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
