krds singapore post podium / june 2014: fast foods
DESCRIPTION
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fast Foods. What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!TRANSCRIPT
Post Podium Fast foods
June 2014 Singapore
Brands Considered
Fans: 272, 014 Fans: 225, 113 Fans: 211, 241 Fans: 252, 109 Fans: 141,537
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely
We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
55.0
KRDS Engagement Score
34.5
KRDS Engagement Score
1.9
KRDS Engagement Score
1.8
KRDS Engagement Score
1.5
KRDS Engagement Score
Top 5 Promotional Posts Content to publicize product promotions and discounts
36.9
KRDS Engagement Score
26.8
KRDS Engagement Score
22.4
KRDS Engagement Score
20.7
KRDS Engagement Score
18.0
KRDS Engagement Score
Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
46.0
KRDS Engagement Score
5.4
KRDS Engagement Score
4.7
KRDS Engagement Score
3.7
KRDS Engagement Score
3.4
KRDS Engagement Score
Preetham Venkky Business Head – Asia Digital Strategist [email protected] +65 8354 3326
www.krds.sg
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