club med ski game wechat case study - krds shanghai
TRANSCRIPT
Club Med is a French company offering all-inclusive vacations in many resorts across the world.
Club Med reached out to KRDS Shanghai for help to promote online to the Chinese public Club Med’s ski offering in a creative and innovative way.
On a WeChat microsite, users can join a Club Med Ski 1-minute race and compete with their WeChat friends.
Users can choose among 3 levels of difficulty to prove their skills !
KRDS’ SOLUTION
Users can tilt their phone to the right and left to control the skier, avoid obstacles and catch bonuses featuring Club Med’s benefits, thanks to the use of the phone’s gravity sensor.
The game leverages the WeChat API to retrieve users’ name and picture for the leaderboard.
RESULTS
50,000GAMES PLAYED
27,000TOTAL PLAYERS
3MINUTES PER USER
YOU CAN SCAN THE QR CODE USING WECHAT TO
PLAY THE GAME
