krds singapore post podium / may 2014: beverage brands
DESCRIPTION
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on beverage brands. What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!TRANSCRIPT
Post PodiumBeveragesMay 2014, Singapore
Brands Considered
Fans: 100,000
Fans: 72,000
Fans: 38,000
Fans: 32,000
Fans: 32,000
Fans: 25,000
Fans: 10,000
Fans: 21,000
Fans: 20,000
Fans: 20,000
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
84.6
KRDS Engagement Score
42.4
KRDS Engagement Score
41.5
KRDS Engagement Score
38.5
KRDS Engagement Score
34.3
KRDS Engagement Score
Top 5 Promotional PostsContent to publicize product promotions and discounts
136.2
KRDS Engagement Score
43.8
KRDS Engagement Score
36.3
KRDS Engagement Score
22.7
KRDS Engagement Score
18.2
KRDS Engagement Score
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
51.8
KRDS Engagement Score
27.8
KRDS Engagement Score
25.3
KRDS Engagement Score
14.0
KRDS Engagement Score
12.6
KRDS Engagement Score
Preetham VenkkyBusiness Head – AsiaDigital Strategist
[email protected]+65 8354 3326
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