introduction to facebook messenger - krds hong kong

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Page 1: Introduction to Facebook Messenger - KRDS Hong Kong
Page 2: Introduction to Facebook Messenger - KRDS Hong Kong

Messaging is the

Default

Communication

Page 3: Introduction to Facebook Messenger - KRDS Hong Kong

3X more messages are sent daily on What’s App + Messenger than over SMS globally.

Page 4: Introduction to Facebook Messenger - KRDS Hong Kong

What’s App and

Messenger are

leading the pack

Page 5: Introduction to Facebook Messenger - KRDS Hong Kong

EDIT PRESENTATION NAME IN THE MASTER

Beyond Messaging

In the last 12 months Facebook has introduced a suite of new features on Messenger

Page 6: Introduction to Facebook Messenger - KRDS Hong Kong

With over 900M MAUs, Facebook Messenger now has scale

Page 7: Introduction to Facebook Messenger - KRDS Hong Kong

What should Brands and Businesses do Next?

Brands on

Messenger

Page 8: Introduction to Facebook Messenger - KRDS Hong Kong

Welcome users with a Custom Greeting and a Call-to-Action Button

Page 9: Introduction to Facebook Messenger - KRDS Hong Kong

m.me/KRDS

You can create Messenger Codes and Short-links

Use them in all communication and publicity materials

Page 10: Introduction to Facebook Messenger - KRDS Hong Kong

Integrate plugins on all owned Web properties

Making it easier for users to ‘Message’ the Brand

Page 11: Introduction to Facebook Messenger - KRDS Hong Kong

You can use Messenger to update status to users instead of mailing them

Page 12: Introduction to Facebook Messenger - KRDS Hong Kong

Customer Care can use Live Messaging feature

to interact with users directly

Page 13: Introduction to Facebook Messenger - KRDS Hong Kong

Build interactive Bots to make one-to-one communication easier*KRDS, a Facebook Marketing Partner, has the expertise to build bots on Messenger

Page 14: Introduction to Facebook Messenger - KRDS Hong Kong

Use Structured Templates to build interactions (nested) within Messenger

STs help users access information or complete tasks faster

Page 15: Introduction to Facebook Messenger - KRDS Hong Kong

How can Brands handle One to One Communication?

Bots on

Messenger

Page 16: Introduction to Facebook Messenger - KRDS Hong Kong

Users can Search for Bots on

Messenger

Page 17: Introduction to Facebook Messenger - KRDS Hong Kong

Poncho helps you with

the weather forecast!

Page 18: Introduction to Facebook Messenger - KRDS Hong Kong

CNN Bot helps you with

the Top Stories

Page 19: Introduction to Facebook Messenger - KRDS Hong Kong

And Stories You are

Interested In

Page 20: Introduction to Facebook Messenger - KRDS Hong Kong

Taco Bell developed a TacoBot which helps you order Tacos

(on Slack)

Page 21: Introduction to Facebook Messenger - KRDS Hong Kong

‘M’ on Messenger, Facebook’s virtual assistant,

launched amongst select users in Aug 2015

Introducing M

Page 22: Introduction to Facebook Messenger - KRDS Hong Kong

‘M’ is a combination of Bot+Human

It’s objective was to assist users in their day to day tasks

Page 23: Introduction to Facebook Messenger - KRDS Hong Kong

We’ve Assembled a Team of Our Best Experts to Guide You

Awesome! What’s next?

Page 24: Introduction to Facebook Messenger - KRDS Hong Kong

Message Us: m.me/KRDS

Aurélien Léger

General Manager

[email protected]

+ 852 5613 5867

Page 25: Introduction to Facebook Messenger - KRDS Hong Kong

KRDS references

Our clients in

CHINA

Page 26: Introduction to Facebook Messenger - KRDS Hong Kong

KRDS references

Our clients in

ASIA

Page 27: Introduction to Facebook Messenger - KRDS Hong Kong

KRDS is a 100% social media agency, including

Sina Weibo and WeChat.

Since 2010, KRDS is

Official Facebook Marketing partner,

a world class group of premiere

social media marketing agencies.

KRDS was founded in Paris, in 2008.

The 1st Facebook Agency in Europe.

175 Experts – Paris – Hong Kong – Singapore – Shanghai – Dubai – India